The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

Innovative Thinking Part 1


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How Often Do You Think Outside The Box?

Innovative Thinking is very crucial to the success of your marketing efforts. For people to take notice, you need to think outside the box when promoting the business. If you want your business to achieve longevity, the main aim from the get-go should be to create a remarkable impression.

On top of that, thinking of ways to stand above the competition through unique ways of marketing your product and/or service will make people even more curious about what your business has to offer.

What is Creative Marketing? Business will not thrive by just having a reliable product. You need to find a way to get your customers' attention.

Creative marketing is one of the upcoming fields of marketing where businesses utilize uniqueness and innovation to stand out from the competition.

Witty titles, catchy slogans, and thought-provoking design are used nowadays to leverage businesses in terms of attracting potential customers.

As a business owner, you are bound to encounter various methods on how to collect data.

Based on my experience, it all comes down to verifying information and recording it in the most efficient manner.

How you make use of data can get a little tricky for those who are new to this topic. On the other hand, a higher chance of success can be expected for those who understand proper data usage.

In this podcast

I discuss how business owners should collect and use data to take their businesses to the next level. By breaking things into categories, I was able to re-organize the entire process to a more efficient and understandable system.

I encourage contractors and tradie business owners to re-think your strategy when it comes to the collection and usage of data. With the looming changes and adjustments being made in the industry, we need to become adaptable to distinguish ourselves from the competition.

Similar episodes
  • TSS089 - Creating innovative business models
  • TSS146 - Creative marketing with David Gatto
  • TSS088 - Using innovation to grow your business
  • TSS090 - Creating an innovative customer experience

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The Site Shed | Systems, Strategy and Growth for Tradies and ContractorsBy Matt Jones - Helping Tradies Build Smarter, Scalable Businesses

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