Inside Aesthetics

Episode 142 hosts Dr Dana Berkowitz, an Associate Professor of sociology, women and gender studies at the University of Louisiana, USA.

In 2007, Dr Berkowitz published the book, 'Botox Nation: Changing The Face of America' which was an in-depth look at how injectables have become a cultural phenomenon.

As a non-medical professional and having been an injectables patient herself, she interviewed hundreds of Americans to understand their motivations and reasons for seeking out treatments. 

We explore:

- Her reasoning for writing the book

- Her own motivations for having toxin treatments

- How treatments and marketing have changed over the last 20 years

- The pressure that women in particular now face to look younger and more beautiful

- Where men fit into this equation

- Why aging is perceived so negatively in western cultures

- How injectable treatments are advertised in the USA

- Social media and celebrity influence on the public

- How injectables have become essential treatments for those who use them

- Insights into how price dictates who can access treatments

SUPPORT THE PODCAST:

- If you enjoy listening to IA every week and would like to help support the podcast, we have two simple donation options: I Love IA! & Buy us a coffee! 

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits (depending on your tier):

- Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics) 

- Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake)

- Access to weekly IA Hints & Tips (Videos, insights & other injectable education)

- Access to our IA Business Hints & Tips (Videos of business hints and experiences)

- Access to IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- Access to our growing IA Library of clinical papers, books and resources

- Access to eight IA Webinars

- Business mentoring opportunities with David (30 minutes free for Platinum tier Patrons)

- Shadowing opportunities in clinic with Dr Jake (additional cost)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Episode 141 showcases Dr Jake Sloane & David Segal

As half of Australia emerges from a 15 weeks severe lockdown, Dr Jake & David give a personal account of their own experiences, challenges and thoughts on what comes next.

2021 was the year that COVID truly hit Australia and it's been a difficult, concerning and stressful time for everyone. Whilst we've touched on this theme with all of our previous guests living through COVID, Dr Jake & David share their own challenges and inner feelings.

00:00 Introduction 01:03 Life During Extended COVID Lockdown 04:55 Impact on Clinics, Staff and Daily Routine 10:59 Managing Uncertainty and Moving Goalposts 18:27 Mental Health, Motivation and Work Life Balance 26:25 Patient Communication and Rebooking Challenges 33:29 Staffing Shortages and Industry Workforce Changes 41:37 Financial Pressure on Small Business and Rent Costs 48:53 Predictions for Patient Demand After Reopening 52:09 Why Aesthetic Treatments Remain High Priority 61:45 How Lockdown Affected Podcast Production and Content 68:49 Listener Feedback and Refining Podcast Direction 76:38 Plans for New Series and Injector Focused Topics 80:09 Future of Aesthetics, Wellness and Anti Aging Trends 86:34 Final Reflections and Preparing to Reopen Clinics

ALL IA LINKS & CONTACT INFORMATION

Episode 141 showcases Dr Jake Sloane & David Segal, your co-hosts.

As half of Australia emerges from a 15 weeks severe lockdown, Dr Jake & David give a personal account of their own experiences, challenges and thoughts on what comes next.

2021 was the year that COVID truly hit Australia and it's been a difficult, concerning and stressful time for everyone. Whilst we've touched on this theme with all of our previous guests living through COVID, Dr Jake & David share their own challenges and inner feelings.

They discuss:

- what they did in the lockdown to cope

- their fears and worries about the future

- the personal challenges of maintaining their businesses

- the difficulties in keeping staff motivated to come back to work

- how this lockdown compares to 2020 and whether our industry will survive this time

- the difficulties in communicating effectively with patients in a lockdown and the challenges this brings

- preparations for opening our clinics again

- how the lockdown has affected the podcast

- Inside Aesthetic's plans to become even more relevant to you, the listeners and how you can help!

SUPPORT THE PODCAST:

- If you enjoy listening to IA every week and would like to help support the podcast, we have two simple donation options: I Love IA! & Buy us a coffee! 

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits (depending on your tier):

- Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics) 

- Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake)

- Access to weekly IA Hints & Tips (Videos, insights & other injectable education)

- Access to our IA Business Hints & Tips (Videos of business hints and experiences)

- Access to IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- Access to our growing IA Library of clinical papers, books and resources

- Access to eight IA Webinars

- Business mentoring opportunities with David (30 minutes free for Platinum tier Patrons)

- Shadowing opportunities in clinic with Dr Jake (additional cost)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Episode 140 hosts Lizzy Boots (Founder of 'Boots & All Consulting' and a leader in recruitment and human resources (HR) based in Sydney, Australia)

Lizzy's company assists beauty, wellness, aesthetic and healthcare business owners with the full spectrum of human resource requirements, particularly when it comes to finding the right staff for the right role. During this episode we first define what HR encompasses and assess how the pandemic has affected the Australian aesthetic industry. We then delve into:

- What the 'new normal' is for the industry

- People leaving the industry for more stability and if there will be enough staff left to service the demand?

- How we might navigate the issue of mandatory vaccinations in-clinic from an HR perspective

- Finding the right staff and keeping them happy

- How to identify the best CV's/resumes

- Speaking to referees and references

- How to conduct a staff interview

- Establishing a probation period for new employees

- How long is 'normal' for staff to stay in a role

- How to action a termination of a staff member

00:00 Introduction 01:04 Meet Lizzy Boots 04:55 What HR Actually Means for Clinics 10:59 Recruiting Injectors and Finding the Right Fit 18:27 The Challenge of Hiring the Ideal Team Member 26:25 Trends in Nurse and Injector Career Pathways 33:29 COVID Impact on Staffing and Workforce Availability 41:37 Work Life Balance and Changing Employee Expectations 48:53 Vaccination Policies and Workplace Communication 52:09 Where Clinics Should Recruit Staff Today 61:45 Reviewing CVs and Screening Candidates Effectively 68:49 Interview Mistakes and Getting to Know the Real Person 76:38 Motivating Staff and Managing Career Expectations 80:09 Leadership Style and Building Positive Workplace Culture 86:34 Termination Conversations and Ending Employment Well

ALL IA LINKS & CONTACT INFORMATION

Episode 140 hosts Lizzy Boots, founder of 'Boots & All Consulting' and a leader in recruitment and human resources (HR) based in Sydney, Australia.

Lizzy's company assists beauty, wellness, aesthetic and healthcare business owners with the full spectrum of human resource requirements, particularly when it comes to finding the right staff for the right role.    During this episode we first define what HR encompasses and assess how the pandemic has affected the Australian aesthetic industry. We then delve into:

- What the 'new normal' is for the industry

- People leaving the industry for more stability and if there will be enough staff left to service the demand?

- How we might navigate the issue of mandatory vaccinations in-clinic from an HR perspective

- Finding the right staff and keeping them happy

- How to identify the best CV's/resumes

- Speaking to referees and references

- How to conduct a staff interview

- Establishing a probation period for new employees

- How long is 'normal' for staff to stay in a role

- How to action a termination of a staff member

SUPPORT THE PODCAST:

- If you enjoy listening to IA every week and would like to help support the podcast, we have two simple donation options: I Love IA! & Buy us a coffee! 

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits (depending on your tier):

- Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics) 

- Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake)

- Access to weekly IA Hints & Tips (Videos, insights & other injectable education)

- Access to our IA Business Hints & Tips (Videos of business hints and experiences)

- Access to IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- Access to our growing IA Library of clinical papers, books and resources

- Access to eight IA Webinars

- Business mentoring opportunities with David (30 minutes free for Platinum tier Patrons)

- Shadowing opportunities in clinic with Dr Jake (additional cost)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Follow Lizzy on Instagram: @lizzyboots2

Visit the 'Boots and all' website: http://www.bootsandall.com.au/

Episode 139 hosts Maria Enna-Cocciolone (Founder of INSKIN COSMEDICS and one of Australia's most reputable beauty industry gurus based in Sydney, Australia)

Maria shares her inspiring journey with us and we get a glimpse into just how much the beauty & aesthetics industry has evolved over the past 35 years.

We begin by explaining why this weeks podcast was delayed before getting to know our guest. From humble beginnings, Maria has become one of Australia's most successful beauty entrepreneurs and is the founder of several brands including INSKIN COSMEDICS, O COSMEDICS & Ginger & Me.

This podcast takes the form of a free-flowing conversation to learn about Maria's approach to business. We get some incredible insights into how her personal touch and philosophies have made her so successful.

As we emerge from the lockdown and think of opening again, we learn how some of Maria's core principles can be adopted by injectors and other practitioners to stand out from the crowd.

00:00 Introduction 01:04 Personal Catch Up and Industry Challenges During COVID 04:55 Meet Maria Enna-Cocciolone 10:59 Discovering Passion for the Beauty Industry 18:27 Transition From Therapist to Business and Education Roles 26:25 Launching a Distribution Company From the Ground Up 33:29 Creating a Skincare Brand and Identifying Market Gaps 41:37 Importance of Product Quality, Trust and Professional Partnerships 48:53 Protecting Clinics From Online Discounting and Brand Dilution 52:09 Pivoting Business Models During COVID Lockdowns 61:45 Supply Chain Disruptions and Operational Challenges 68:49 Industry Recovery Expectations After Lockdown 76:38 Starting a Business and Defining Your Point of Difference 80:09 Building a Brand Through Values, Consistency and Relationships 86:34 Lessons From Mistakes and Long Term Business Mindset

ALL IA LINKS & CONTACT INFORMATION

Episode 139 hosts Maria Enna-Cocciolone, Founder of INSKIN COSMEDICS and one of Australia's most reputable beauty industry gurus based in Sydney, Australia.

Maria shares her inspiring journey with us and we get a glimpse into just how much the beauty & aesthetics industry has evolved over the past 35 years.

We begin by explaining why this weeks podcast was delayed before getting to know our guest. From humble beginnings, Maria has become one of Australia's most successful beauty entrepreneurs and is the founder of several brands including INSKIN COSMEDICS, O COSMEDICS & Ginger & Me.

This podcast takes the form of a free-flowing conversation to learn about Maria's approach to business. We get some incredible insights into how her personal touch and philosophies have made her so successful.

As we emerge from the lockdown and think of opening again, we learn how some of Maria's core principles can be adopted by injectors and other practitioners to stand out from the crowd.

We also cover the current climate within the Australian aesthetic space including:

- how this lockdown has been quite different to last years, with less government help, less optimism and potentially more long term consequences

- the logical nightmare that COVID continues to have on every aspect of business including supplies chains, manufacturing, staffing, postage and delivery issues and of course, most of the clinics across the country being closed

- how moving her skin products from in clinic to online threw up it's own unique problems

- how mandatory vaccinations for clients and staff will be perceived when we open our doors again

- the controversial topic of clinics operating in secret during the lockdown

- clinics losing staff to makes ends meet

- the value of making mistakes and how to learn and grow from them

SUPPORT THE PODCAST:

- If you enjoy listening to IA every week and would like to help support the podcast, we have two simple donation options: I Love IA! & Buy us a coffee! 

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits (depending on your tier):

- Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics) 

- Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake)

- Access to weekly IA Hints & Tips (Videos, insights & other injectable education)

- Access to our IA Business Hints & Tips (Videos of business hints and experiences)

- Access to IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- Access to our growing IA Library of clinical papers, books and resources

- Access to eight IA Webinars

- Business mentoring opportunities with David (30 minutes free for Platinum tier Patrons)

- Shadowing opportunities in clinic with Dr Jake (additional cost)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Follow Maria on Instagram: @marieennacocciolone

Visit the INSKIN website: www.inskincosmedics.com.au

Episode 138 hosts Dr Nik Davies (GP & Medical Advisor for SILK Laser Clinics) and Dr Andreas Fox (Plastic Surgeon & Medical Director for Artisan Aesthetic Clinics)

Since June of this year, the largest states of Australia (New South Wales & Victoria) have been in harsh lockdowns and no injectable treatments have been allowed. But as vaccination rates slowly rise, preparations are underway for re-opening - but what will that look like exactly?

Injectors, clinic owners and practitioners may well be faced with some difficult decisions that have both financial and reputational implications.

A minority of clinics have controversially decided to go it alone and open despite the lockdown restrictions whereas the majority are awaiting for clear guidance from the government.

00:00 Introduction 01:04 Meet Dr Nik Davies & Dr Andreas Fox 04:55 How COVID Changed Clinic Operations and Workflows 10:59 Managing Lockdowns Across Multiple States 18:27 Safety Protocols and Preparing Clinics to Reopen 26:25 Training and Education During Downtime 33:29 Patient Demand and The Expected Post Lockdown Surge 41:37 Vaccine Timing With Fillers and Treatment Planning 48:53 Managing Patient Expectations After Treatment Gaps 52:09 Staffing, Scheduling and Extended Clinic Hours 61:45 Communication Challenges With Uncertain Reopening Dates 68:49 Vaccination Policies for Staff and Patients 76:38 Rapid Antigen Testing and Future Clinic Safety Measures 80:09 Industry Growth, New Patient Demand and Recruitment Needs 86:34 Final Thoughts on Safety, Standards and Industry Recovery

ALL IA LINKS & CONTACT INFORMATION

Episode 138 hosts Dr Nik Davies (GP & Medical Advisor for SILK Laser Clinics) and Dr Andreas Fox (Plastic Surgeon & Medical Director for Artisan Aesthetic Clinics).

Since June of this year, the largest states of Australia (New South Wales & Victoria) have been in harsh lockdowns and no injectable treatments have been allowed. But as vaccination rates slowly rise, preparations are underway for re-opening - but what will that look like exactly?

Injectors, clinic owners and practitioners may well be faced with some difficult decisions that have both financial and reputational implications.

A minority of clinics have controversially decided to go it alone and open despite the lockdown restrictions whereas the majority are awaiting for clear guidance from the government.  

We'll be discussing: - our guests backgrounds and their roles within their clinics

- what date clinics may get the green light to open again

- what differences exist between the end of lockdown in 2020 vs 2021 

- our patients mindsets: is there heightened anxiety or the opposite, COVID-apathy?

- insights into what our guests clinics have been doing behind the scenes to prepare for living with COVID when we open up

- how injectors have been upskilling and training in the extended lockdown

- the pro's and con's of virtual teaching

- the question of vaccination passports: will clinics be asked to refuse entry to unvaccinated patients and their own staff?

- is there a role for rapid antigen testing in the aesthetic setting?

- will we see the incredible demand and surge for treatment bookings again?

SUPPORT THE PODCAST:

- If you enjoy listening to IA every week and would like to help support the podcast, we have two simple donation options: I Love IA! & Buy us a coffee! 

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits (depending on your tier):

- Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics) 

- Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake)

- Access to weekly IA Hints & Tips (Videos, insights & other injectable education)

- Access to our IA Business Hints & Tips (Videos of business hints and experiences)

- Access to IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- Access to our growing IA Library of clinical papers, books and resources

- Access to eight IA Webinars

- Business mentoring opportunities with David (30 minutes free for Platinum tier Patrons)

- Shadowing opportunities in clinic with Dr Jake (additional cost)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Follow Dr Nik Davies on Instagram: @ndskinco

Follow Dr Andreas Fox on Instagram: @drandreasfox

Episode 137 hosts Dr Marcus Mehta, Dr Tristan Mehta, and Dr Tapan Patel (Cosmetic doctors and part of the team behind Comma, a new social media app for the aesthetics industry based in the UK)

Comma stands for 'Community for Medical Aesthetics' and allows professionals to share knowledge and discuss topics related to aesthetic medicine within a secure, private and dedicated community. Comma was developed with state-of-the-art technology to be a user-friendly and intuitive process.

00:00 Introduction 01:04 Meet the Founders Behind the Comma Platform: Dr Marcus Mehta, Dr Tristan Mehta & Dr Tapan Patel 04:55 Why Training and Community Gaps Exist in Aesthetics 10:59 From Education Programs to Building a Global Network 18:27 What Comma Is and How It Differs From Social Media 26:25 Creating a Safe Professional Space for Clinical Discussion 33:29 Key Features Including Topics, Events and Case Sharing 41:37 How the Platform Supports Education and Collaboration 48:53 Building an App and Lessons From the Development Process 52:09 Challenges of Launching a Digital Platform in Healthcare 61:45 Importance of Paid Education and Investing in Skills 68:49 Inside the Premium Learning Library and Training Content 76:38 Future Plans for Business, Devices and Clinical Education 80:09 Expanding the Global Community and Industry Standards 86:34 Final Thoughts on Collaboration and Professional Growth

https://www.joincomma.com/share/GS40Wxbbf8Ka-n1N

ALL IA LINKS & CONTACT INFORMATION