Inside the Creator Economy

By Cure MediaBusiness Marketing

Inside the Creator Economy episodes

September 22, 2021 What Brands Need to Know About TikTok w/ Emma Ryan, Founder & CEO @ ELRY
Why do so many still think that TikTok is all about dancing kids? What are really the differences between TikTok and Instagram, and what should brands do to keep track of all new and emerging trends and tactics in the online sphere?

In this week’s episode we have Emma Ryan, the UK-based Founder & CEO at ELRY - the talent management agency that specializes in everything influencer, social and communications. In addition to being a true TikTok expert, Emma has many years of experience from working at fashion and retail brands such as Boohoo and Lookfantastic and she will share her view on today’s evolving marketing landscape and what emerging trends brands need to be aware of.

We’ll be talking about:
Different ways in which the industry has changed and evolved after Covid-19
TikTok vs Instagram: Similarities and differences?
The biggest (and most tiresome!) TikTok misconceptions
24 min
September 15, 2021 6 Key Things Traditional Retailers Should Learn from Digital Native Brands
They are born digital and grow at a rapid pace, winning both market shares and the love of their target audience. Of course, we’re talking about digital native rockets! But what do CEO’s, CMO’s and investors at digital native brands have to say about their success? We have been doing the research for you!
In this podcast episode, Sanna and Frida are going to walk you through 6 key things that digital native brands do just right when it comes to connecting with their audience in the digital age. Things that more traditional brands should study and learn from, to keep up with the changing needs and wants of today’s consumers.

We’ll be talking about:
How to elevate your traditional marketing strategies
Why trust is key for todays and tomorrow's consumers
What a value-based approach to marketing means for brands and consumers
20 min
September 08, 2021 Consumer Behaviours are Shifting: How Can Retail Keep Up? w/ Elisabeth Peregi, CEO @Kappahl
Kappahl was founded back in 1953 and is today one of Scandinavia's largest fashion retailers with hundreds of stores and thousands of employees. During the pandemic, Kappahl was one of the few companies that managed to maintain roughly the same profitability, even with decreased sales - and the future looks bright.

In this week’s podcast episode, we got the chance to sit down and talk to the company’s CEO, Elisabeth Peregi, about how they managed to cope with the pandemic with such good bottom-line results, what she thinks it will take from retailers to stay competitive in the new retail landscape, and how brands need to adapt to changed consumer behaviours in order to stay relevant. You’ll also get to hear about the company’s ongoing transformation and expansion journey - how do you move a brand from the traditional retail scene to stay competitive and at the forefront also in the online space?

We’ll be talking about:
How retail brands can stay competitive in the online space
New consumer behaviours and how brands should adapt
The company’s transformation journey
20 min
September 01, 2021 3 Simple Mistakes That Will Break Your Influencer Marketing
In today’s competitive, low-trust marketplace, working with influencers is basically a non-negotiable. But while it might look simple enough from the outside, the influencer marketing casebook is rife with mistakes.In the latest episode of our weekly podcast, we’re looking at three of the most common mistakes we see brands making in their influencer collaborations. More importantly, we’ll be letting you in on our golden rules for avoiding them. We’ll be talking about:
Why an always-on approach is a must
How data can level up your influencer outcomes
Why a holistic understanding of influencer marketing is imperative
17 min
August 25, 2021 From Catalogue to eComm: Mapping Retail's Digital Transformation Journey w/ Kristina Hermansson, CCO @Cellbes
In recent years, Cellbes has been going through an extensive transformation journey, moving from being a leader within catalogue retail to becoming a full-fledged e-commerce company.

In this podcast episode, Sanna Ödmark talks to Kristina Hermansson, CCO at Cellbes about this transformation journey, how Cellbes work with diversity and inclusivity as two integral parts of their business, and how they use social media and influencers to reach and attract their audience, which has slightly more life experience than the Gen Zs and Millennials.

We’ll talk about:
The importance of always putting the customer first and adapting the communication based on their needs and wants
Why content is an important outcome from their collaborations
How Cellbes managed to reach new customers with influencer marketing - and increase their number of Instagram followers with 100%!
21 min
August 18, 2021 In-house vs Influencer Marketing Agency?
Weighing up whether you should handle influencer marketing in-house, or partner with a specialist agency? Tune it to our first episode back for season two, where we'll be helping you determine which approach would work best for your brand.
Bringing a third option to the table, we'll map out the different routes you can take and the pros and cons of each so that you can make an informed decision on what your next steps should be, and which ones will lead you to your goals.
We’ll be taking a look at:
- When you need to partner with an influencer marketing agency
- What you need to have in place when managing influencer marketing in-house
- How to find the right approach for your brand
18 min
June 30, 2021 Summer Special featuring Adidas, CAIA, Skincity & CHIMI
This is not just your ordinary marketing podcast; this is a Cure Media summer special podcast! With summer just around the corner, we’re checking the temperatures on four of the hottest brands in the fashion and beauty industry. Proudly presenting: Adidas, CAIA Cosmetics, Skincity and Chimi Eyewear!
Let’s look at the lineup:
Redwaan Hossain, Brand Communication Manager at Adidas
Dilnaz Gemici, Influencer Marketing Manager at CAIA Cosmetics
Charlotte Larsson, Head of PR and influencer marketing at Skincity
Daniel Djurdjevic, CEO & Co-founder at Chimi, Eyewear
We’re bringing you interviews with the experts at these world-class brands, and getting to the bottom of some of your biggest questions:
What three things would you say are paramount if you want to stand out from the crowd?
What is the biggest challenge facing marketing and influencer marketing today?
What’s your best advice to other marketers out there hoping to emulate your success?
All this and more as we round off season one of our podcast. In the meantime, thanks for coming along for the ride; we’ve loved answering your questions and hearing your thoughts! Keep an eye out on our socials for the launch of season two, coming to you this August.
32 min
June 23, 2021 How to Create a Successful Live Stream on Social Media
Right now social media live streaming is really taking off and when social media apps like Instagram, Twitter, LinkedIn, Facebook integrated live video to their platforms it has only increased in popularity. No surprise as people have always liked the live format - it’s something captivating about watching something as it happens and not afterwards.
Even though live streams on social media is a fairly new phenomenon, more and more brands are now starting to adjust their social media strategies, and influencer marketing strategies accordingly.

In this week’s episode, we’ll walk you through live streams on social media with influencers and why this is a great idea for fashion brands to do. We also asked our in-house experts, who know everything there is to know about live streams on social media with influencers, about their best advice!
You’ll hear about:
3 reasons why fashion brands should go live on social media with influencers.
Expert’s best advice before, during and after your live stream.
How to maximize the results from your live stream.
17 min
June 16, 2021 Measuring Influencer Marketing Beyond the Direct Results w/ Sebastian Jansson @LensWay
Measuring influencer marketing is rated as one of the top challenges among marketers today. One of the main reasons is that many brands only measure the direct results and therefore miss out on the big picture - in other words, how influencer marketing affects other channels.
To understand what effect influencer marketing has on your overall performance, you need to look beyond the direct results - and this is something that Sebastian Jansson, Influencer Marketing Manager at LensWay Group, knows a lot about. In this week’s episode, we invited him to the studio to talk about why they decided to implement influencer marketing as part of their marketing mix, how they use influencers to change habitual behaviours among their target audience, and how they measure the success - beyond the direct results and the last-click reports.

You’ll hear about:
How influencer marketing has changed over the last 5 years
Why you should incorporate UGC and influencer content into your social strategy
How you avoid measuring influencer marketing in a silo

About LensWay Group and Sebastian Jansson:
LensWay was founded in 2000 and is the market leader in online lens and eyewear sales in the Nordic region. They’re on a mission to revolutionize the entire optics market and to change the way people shop eyewear - from the physical stores to the online space.
Sebastian Jansson is their Influencer Marketing Manager and he has extensive knowledge of influencer marketing and social media from +7 years in the industry.
25 min
June 09, 2021 Social Media Marketing Tactics w/ Emily Sun
Today, a social media presence is a need-to-have rather than a nice-to-have. With the changing consumer behaviour for generations like Millennials and Gen Z, it’s getting increasingly important for fashion brands to have a profound social media strategy in order to keep up with the digital transformation and the fast-growing digital-native brands.
To gain an understanding of what different social media marketing tactics there are out there and how fashion brands benefit from them, we invited Emily Sun, Campaign Manager at Cure Media to this week’s episode.
You’ll hear about:
The different organic and paid social media tactics
Ways to effectively reach Millennials and Gen Z on social media
How fashion brands can benefit from the different social media tactics
About Emily Sun:
Emily works as a Campaign Manager at Cure Media and is responsible for our collaborations in Australia and the UK, with her base at the office in London, UK. Emily is a communications wizard with special expertise in influencer marketing, public relations and social media marketing tactics. Over the years, she has accumulated extensive experience and knowledge about how the different social media tactics can support fashion brands and marketers in succeeding with reaching their audience on social media.
25 min