Inside the Creator Economy

By Cure MediaBusiness Marketing

Inside the Creator Economy episodes

June 02, 2021 Keys to Success on New Geographical Markets w/ Oscar von Konow @NA-KD
NA-KD is one of the fastest growing companies in Europe. Since 2015, they have truly been showcasing themselves as one of the leaders in fashion and e-commerce, and of course we got curious: what has been their key to success across so many different markets in such a short time?
To get answers to our questions, we invited Oscar von Konow to this week’s episode. Oscar is the COO, Deputy CEO, and also one of the company’s co-founders - a man of many hats! We talk about their key strategies to cut through the noise in a crowded market place and how they have managed to grow and become so successful in so many different markets - both from a marketing and business perspective.
You’ll also hear about:
Challenges & success factors to ensure continuous business success on every market
Localisation - how much do you need to adapt to each market?
Oscar’s best advice to other retail brands who want to successfully enter and grow internationally
25 min
May 26, 2021 How to Find the Right Influencers
Finding out which influencers are right for your brand and target audience can be a challenge - we know. When looking for influencers to collaborate with, data and human expertise are the keys to success.
To gain an understanding of what’s important to keep in mind when looking for influencers to collaborate with as a fashion brand, Sanna and Frida will share their best tips and advice on how to find the right ones for your brand with the help of four aspects.
We discuss topics such as:
Why you always need to put your target audience first
How to find influencers that are a good brand fit
Why fewer followers can generate better results
15 min
May 19, 2021 The Essence of Building a Strong Brand Community w/ Sophie Coleman @437
437 is a fast-growing swimwear and apparel brand based out of Toronto, Canada. Founded in 2017 by the two best friends Hyla Nayeri and Adrien Bettio, their goal is to create swimwear that allows women everywhere to feel their most confident and beautiful while never passing up a good snack.
In this week’s episode, we invited Sophie Coleman, Marketing Director at 437 to the podcast studio to talk about how to break into the apparel market as a relatively new fashion brand. We also discuss the essence of building and nurturing a strong brand community on social media and how 437 successfully mixes big and famous celebrity influencers with micro and nano influencers using the so-called influencer U curve.
We also discuss topics such as:
Ways to engage your customers and make them feel involved
Why social media platforms are the new focus groups to get to know your audience
The biggest swimwear trends for summer 2021!
26 min
May 12, 2021 7 Long-lived Myths about Influencer Marketing
Influencer marketing is a relatively young channel that is constantly evolving, and this is most likely one of the reasons why there are so many misconceptions about the channel. But the fact is that the channel doesn't look the same today as it did just a couple of years ago - and many old truths about influencer marketing as a marketing channel are therefore lingering around.
In this week’s episode, Sanna Ödmark and Frida Ekholm take a closer look at 7 long-lived myths about influencer marketing and once and for all debunk them with the truth.
We also cover topics such as:
How you make your influencer marketing collaborations trustworthy and credible
Why a detailed brief is essential for every influencer collaboration
The time and resources required for an influencer collaboration
17 min
May 05, 2021 Making Influencer Marketing a Successful ROI Channel w/ Delli Holmblad @Ellos
Ellos is a leading e-commerce brand for fashion and home furnishing in the Nordic market. It's also one of the companies that work most actively with influencer marketing in Sweden, in terms of number of Instagram collaborations every month.
In this week’s episode, Sanna Ödmark talks to Delli Holmblad, Digital Communications Manager at Ellos, about how they have built their profound influencer marketing strategy and what role the channel has come to play in their media mix.
We also cover topics such as:
How to build an always-on strategy for influencer marketing
Working with influencers both as a branding and sales channel
Key success factors for making influencer marketing a successful ROI channel
About Delli Holmblad:
Delli Holmblad is the Digital Communications Manager at Ellos Group - a leading e-commerce brand for fashion and home furnishing in the Nordic market. She has +10 years of experience working with marketing and communications as well as extensive knowledge of influencer marketing.
14 min
April 28, 2021 The Value of a Data-driven Influencer Marketing Strategy w/ Kristian Melå
In this week’s episode, Frida Ekholm talks to a person that has more experience than many others on how to succeed with influencer marketing - Kristian Melå, Co-founder at Cure Media.
We talk about the value of having a data-driven influencer marketing strategy in place - how will it help you achieve the company’s overall goals and what do you need to get started? Kristian also walks us through the common question “How do I know which influencer is right for my brand?” - and why this is only one piece of the puzzle when it comes to having a data-driven approach to influencer marketing.

We also cover topics such as:
Why a data-driven approach works best when you have an always-on approach
How to identify which influencers that have historically performed well
What data that is important when it comes to analysing and follow-up

About Kristian:
Kristian is one of the Co-founder of Cure Media and has worked with influencer marketing since 2014. With 7+ years of experience within influencer marketing he is probably one of the people that has the most experience in the industry and its positive impact for fashion brands. The knowledge he has gained over the years combined with a modern approach to the influencer marketing - he definitely has an expertise perspective.
22 min
April 21, 2021 The Science of Influence w/ Jonas Colliander (PART 2)
* PART 2 *
In this week’s double episode, Sanna Ödmark talks to a true topic expert when it comes to the science of social media and influencer marketing - Jonas Colliander, Associate Professor at the Center for Retailing at Stockholm School of Economics, who has spent many years researching these topics.
We talk about influencer marketing from a scientific perspective and go all the way back to the roots of consumption and influence - what factors drive consumers to make purchase decisions and how do they choose which messages they listen to? Jonas also walks us through the evolution of influencer marketing and explains how brands can use this marketing channel to cut through the noise.
We also cover topics such as:
The fundamental principles of influence
Why we are so affected by influencers - even though we know it’s paid collaborations
Observations on the future of influencer marketing
About Jonas Colliander
Jonas Colliander is an Associate Professor at the Center for Retailing at Stockholm School of Economics and his studies are focused on social media. What is it that shapes our views of social media, how should companies treat this phenomenon for marketing purposes, and how do consumers respond to marketing through these channels? Since joining the Center for Retailing he’s also continuously investigating the link between social media and e-commerce.
Besides his research, Jonas is teaching regularly at The Stockholm School of Economics in BSc courses in market research and marketing communications as well as lecturing and consulting for companies both in Sweden and internationally.
13 min
April 21, 2021 The Science of Influence w/ Jonas Colliander (PART 1)
*PART 1*
In this week’s double episode, Sanna Ödmark talks to a true topic expert when it comes to the science of social media and influencer marketing - Jonas Colliander, Associate Professor at the Center for Retailing at Stockholm School of Economics, who has spent many years researching these topics.
We talk about influencer marketing from a scientific perspective and go all the way back to the roots of consumption and influence - what factors drive consumers to make purchase decisions and how do they choose which messages they listen to? Jonas also walks us through the evolution of influencer marketing and explains how brands can use this marketing channel to cut through the noise.
We also cover topics such as:
The fundamental principles of influence
Why we are so affected by influencers - even though we know it’s paid collaborations
Observations on the future of influencer marketing
About Jonas Colliander
Jonas Colliander is an Associate Professor at the Center for Retailing at Stockholm School of Economics and his studies are focused on social media. What is it that shapes our views of social media, how should companies treat this phenomenon for marketing purposes, and how do consumers respond to marketing through these channels? Since joining the Center for Retailing he’s also continuously investigating the link between social media and e-commerce.
Besides his research, Jonas is teaching regularly at The Stockholm School of Economics in BSc courses in market research and marketing communications as well as lecturing and consulting for companies both in Sweden and internationally.
21 min
April 14, 2021 How Social Commerce is Changing Shopping Habits
There’s a big shift happening in the online shopping sphere - social commerce. By making it possible for people to shop directly from social media platforms without visiting a third-party website, social commerce is definitely changing the way we shop online at a rapid speed.
Instagram is one of the social platforms that has taken the lead on developing social shopping features and created a one-stop shop that takes consumers from inspiration to check-out. With features like Checkout, Live shopping and Shopping from Creators, the popular platform opens up endless creative opportunities for brands to reach their target audience and increase sales.
We cover topics such as:
What drives consumers to a purchase today?
Why you need to have a social commerce strategy?
What opportunities are there for brands to sell on the Instagram?
18 min
April 07, 2021 Mastering the Art of Marketing to Gen Z w/ Janice Cheng @Blume
The newest consumer generation - Gen Z - is upturning retailers’ expectations and lately we’ve seen a huge shift in marketing focus towards this emerging group. The question is; what can brands do in order to capture this generation’s attention, and what ways are there for brands to connect with these digital natives?
In this week’s episode, Sanna Ödmark talks to a true topic expert - Janice Cheng, Brand Manager at Blume, who really knows how to master the art of marketing to Gen Z on social media platforms.
We cover topics such as:
What brands need to know about Gen Z
How Blume works with UGC across all their channels
How TikTok and Clubhouse can help you to keep up with Gen Z and the culture
About Janice Cheng:
Janice is the Brand Manager at Blume - a fast-growing cohesive line of clean skin, body and period care. You can read more about Blume in Teen Vogue, PopSugar and Forbes. Based in Vancouver, Canada, Janice's day to day ranges between managing brand partnerships, social strategy and copywriting. She loves learning from their tight knit Gen Z community, viewing them as the trend setting, change making generation of today.
22 min