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Inside the Creator Economy episodes
- Influencer Marketing Trends 2021Imagine stepping five years into the future...… this is exactly what we all did in 2020. Covid-19 accelerated the digital eCommerce shift from shopping in physical stores to digital shopping by five years. With this, consumers’ perception of what’s important and meaningful have shifted, and as priorities have started to change, so has the social media landscape and our consumption behavior.The question now is, what key influencer marketing trends will shape 2021? In this episode we’ll talk about what is happening on social platforms right now and what that means in the context of influencer marketing.Learn how Instagram is turning into a social shopping platform and what it means for brands; why consumers want more authentic and unfiltered content, and why you need to prioritize an always-on approach over campaign-based one-offs.14 min
- 5 Keys to Successful Influencer Marketing“What do the brands that succeed with influencer marketing have in common?”That’s a question we get a lot. Of course there is no ‘one size fits all’ recipe for success, but from our experience there are five key factors that successful brands have in common.In this episode we’re going through 5 keys to successful influencer marketing - what do you need to have in place and why? You will learn why the focus needs to be on your target audience and not the influencer, how to make your brand top-of-mind in your audience, and why data is your best friend.12 min
- The Evolution of Influencer MarketingWhat is influencer marketing and why does it matter for marketers?It does matter - a lot. In recent years, influencer marketing has gone from being a comparatively unknown and untested channel to a media that more and more brands see as a natural part of the media mix.It is both the oldest and the newest marketing channel at the same time. But even though it has been around for as long as humans have existed it has not always been getting the attention it deserves. But times have changed - and we’re moving fast! As a marketer today you need to keep a close eye on this development.In this episode we’re discussing the evolution of influencer marketing - how did it all start and what does it look like today? You will learn why the channel is so effective in modern marketing, how the execution has changed over the years and why we trust people more than brands.13 min
- TrailerWelcome to Influencer Marketing Talks, your weekly 15 minute podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience.Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. They will also be chatting on the regular with thought leaders and industry experts.The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands.2 min
About Inside the Creator Economy
From the publisher's feed
Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.
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