“What do the brands that succeed with influencer marketing have in common?” 

That’s a question we get a lot. Of course there is no ‘one size fits all’ recipe for success, but from our experience there are five key factors that successful brands have in common. 

In this episode we’re going through 5 keys to successful influencer marketing - what do you need to have in place and why? You will learn why the focus needs to be on your target audience and not the influencer, how to make your brand top-of-mind in your audience, and why data is your best friend.

What is influencer marketing and why does it matter for marketers? 

It does matter - a lot. In recent years, influencer marketing has gone from being a comparatively unknown and untested channel to a media that more and more brands see as a natural part of the media mix. 

It is both the oldest and the newest marketing channel at the same time. But even though it has been around for as long as humans have existed it has not always been getting the attention it deserves. But times have changed - and we’re moving fast! As a marketer today you need to keep a close eye on this development. 

In this episode we’re discussing the evolution of influencer marketing - how did it all start and what does it look like today? You will learn why the channel is so effective in modern marketing, how the execution has changed over the years and why we trust people more than brands.

Welcome to Influencer Marketing Talks, your weekly 15 minute podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience.

Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. They will also be chatting on the regular with thought leaders and industry experts. 

The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands.