Into The Wild

Hey you wild women!

My next guest is a copywriter and content strategist who founded her business, Christie Ellen Content Marketing, after completing breast cancer treatment in 2018. She realized after confronting a life-threatening illness head-on, just how important it was for her to live a life with passion while fulfilling her true purpose - starting and growing her own business.

Christie believes that copywriting is your most valuable skill as a business owner and she is on a mission to help small business owners everywhere improve their copy by teaching the foundations of how to implement strategic copy that converts.

She also just happens to be my content strategist and copywriter.

In this episode you will learn:

• What inspired Christie to start her company (13:00)
• What copywriting is and why it's so important for small businesses
• How business owners can improve their copy (22:34)
• Where people can go to find voice of customer data (31:30)
• The importance of keeping your messaging focused (33:00)
• Why you should write to your 'one reader' (35:33)
• Why your writing doesn't have to be 'creative' to be effective (36:25)
• The importance of writing benefit-driven copy (38:00)
• Why you should be testing your copy (39:28)

What it means to be a wild woman:

• "A woman who doesn't let her fear stop her from doing hard things. Having the courage to feel the fear and do the big scary thing anyway." - Christie Ellen

Public Shoutouts:

• Book: Influence: The Psychology of Persuasion by Robert Cialdini
• Book: Atomic Habits by James Clear
• Website: Copyhackers

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Connect with Christie Ellen

• Website: christieellen.com
• Instagram: @christie.ellen.content
• LinkedIn: @christieellen

Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

My next guest is a highly-trusted pricing consultant and business coach, working with small businesses, startups, and entrepreneurs across industries and the globe. Janene Liston is also a certified pricing professional who has been helping businesses improve pricing and profits for over 25 years.

Her mission is to empower small businesses to be more sustainably profitable, helping them know the value of their offer, and more effectively implement their pricing, ensuring that they can confidently create, communicate, and charge for the value that they deliver. She's the host of Live with The Pricing Lady, the podcast, she is a European public speaking champion, and a sought-after podcast and radio show guest.

Watch out, her passion for pricing is contagious!

In this episode you will learn:

• How Janene got known as 'the pricing lady' (9:00)
• When a business should start pricing (16:00)
• What pricing is and what elements it involves (17:11)
• How women approach pricing differently than men (24:17)
• Some of the biggest mistakes people make when they are pricing their offers (32;58)
• If it's easier to increase your price or lower your price (34:31)

What it means to be a wild woman:

• "Having the courage to trust in yourself. I think I could live more freely and wildly if I had more trust in myself." - Janene Liston

Public Shoutouts:

• Book: Playing Big by Tara Mohr

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Connect with Janene

• Website: thepricinglady.com
• LinkedIn: @thepricinglady
• Podcast: Live with The Pricing Lady

Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Jaime is a biz lawyer and the founder of the Contracts Market, an e-commerce shop where she provides legal contract templates for entrepreneurs and her law firm, Wild Coast Law. Her desire for a wilder life, fuelled by a healthy obsession with business podcasts, lead her away from the traditional legal route and into the world of entrepreneurship 2 years ago. Now she uses her 10+ years of corporate legal experience to help entrepreneurs protect their businesses while also having time to explore Vancouver Island where she now calls home.

In this episode you will learn:

• What inspired you to start Contracts Market? (9:09)
• What were some of the mindset shifts you needed to make when shifting from traditional law practice to entrepreneurship? (13:14)
• Why did you want to become a lawyer? (20:26)
• What are the key contracts entrepreneurs need to consider when first starting out? (23:25)
• How can people protect their work online? (33:30)

What it means to be a wild woman:

• "Living life on your own terms. Not getting caught up in comparison. Enjoying life and all the weird little bumps and quirks along the way." - Jaime Bell

Public Shoutouts:

• Book: We Should All Be Millionaires by Rachel Rodgers

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Connect with Jaime Bell

• Website: thecontractsmarket.com
• Instagram: @contractsmarket

Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Celinne Da Costa is an author, speaker, and brand story strategist who works with high-achieving, purpose-driven experts and executives to help them become confident and fully expressed leaders with transformational stories, influential brands, and a mob of raving fans.

Since leaving corporate America in 2015, Celinne has worked with world-leading experts across 30+ nationalities, visited 60+ countries, and interviewed hundreds of people around the world about their story. Celinne has thousands of hours of practitioner training in a variety of techniques including neuro linguistic programming, breathwork, hypnotherapy, emotional intelligence, and life coaching.

Her work has been featured in top-tier international publications, including Forbes, Entrepreneur, and Business Insider. She has also delivered a TEDx speech on the power of human connection.

In this episode you will learn:

• What inspired Celinne to start her company? (8:15)
• What does a brand story and deep transformation coach do? (16:15)
• Why your story needs to shift as you grow (23:00)
• What are some tips you give women who are afraid to move on to their next level? (24:55)
• Why fear is a real and natural part of growth (28:00)

What it means to be a wild woman:

• 'To come back to the Earth, to allow myself to receive what nature has to give. To remember the power we get from Mother Earth and be the magical creatures that we are.' - Celinne Da Costa

Public Shoutouts:

• Book: The Alchemist by Paolo Cohelo
• Book: The Obstacle is the Way by Ryan Holiday
• Book: The Power of Habit by Charles Duhigg

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Connect with Celinne Da Costa

• Website: celinnedacosta.ca
• Instagram: @celinnedacosta
• LinkedIn: @celinnedacosta

Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

My next guest is the Founder and CEO of Civilis Consulting, a business advisory firm providing strategic sales, marketing, operations and HR guidance to fast-growth businesses. Civilis' seasoned consultants work alongside CEOs and leadership teams to strategize and implement organization-wide transformations; and have deep expertise advising companies with remote or geographically dispersed business units.

Prior to Civilis, Kim Troy founded Kimberly Troy Consulting, working with field-based wildlife conservation organizations – primarily in southern Africa – to improve the utilization of financial and human resources. She has also held executive-level positions in Human Resources, Operations, and Sales for some of the world's largest corporations, including L Brands.

She has a BA in Psychology and Business Administration from the University of Puget Sound and a Diversity & Inclusion certification from Cornell. She is an expert facilitator, Prosci® certified Change Management Practitioner, and certified DDI® Targeted Selection trainer.

In this episode you will learn about how:

• What inspired Kim to start her company (18:04)
• Why resilience in business and life has become so important (29:35)
• How you can build more resilience in your employees (36:55)
• How to dig deep enough with people to get to the root of someone's truth (41:00)
• How to recognize resiliency in a younger person who hasn't lived very many experiences that build resilience (44:00)

What it means to be a wild woman:

• "Following your own path. Taking risks and being confident enough in your own abilities to pursue what your heart tells you to go for."

Public Shoutouts:

• Book: Your Money or Your Life by VIcki Robin
• Book: Psycho-cybernetics by Maxwell Maltz

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Connect with Kim Troy

• Website: Civilis Consulting
• LinkedIn: @kimtroy
• Facebook:@civilisconsulting

Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

My next guest is a certified Business Wealth Strategist, Gender/Racial Wealth Gap Advocate and founder of Wealthfluency.

Anwin Mbah helps successful driven businesswomen gain clarity and control of your business finances so you can get more F-words. (fun, freedom, family time)

Having 10 years experience with major banks in Europe to implement systems that make them a lot of money, she's uniquely placed to help women understand their finances and develop systems that help them build wealth, achieve financial security and the freedom they are looking for - creating learning and teaching others how to build supportive learning environments.

In this episode you will learn:

• What inspired Anwin to start her company Wealthfluency? (10:50)
• How she found her first customers? (13:36)
• The difference between an income-generating business and a wealth-building business (17:09)
• The crucial steps that allow you to build wealth in your business (18:45)
• What female entrepreneurs need to shift fundamentally in order to pay themselves more (or see themselves worthy of taking a larger salary from their business) (20:50)
• Tips she teaches women on how to build wealth (26:14)

What it means to be a wild woman:

• "The ability to have options, the ability to do what you want when you want. Something others might see as wild but you are living your best life." - Anwin Mbah

Public Shoutouts:

• Book: Get Rich Lucky Bitch! - Denise Duffield-Thomas
• Book: You Are a Badass at Making Money - Jen Sincero
• Book: Profit First - Mike Michalowicz

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Connect with Anwin Bhah

• Website: https://www.wealthfluency.com/
• LinkedIn: @anwinmbah
• Instagram: @anwinmbah

Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women! My next guest is an ex-corporate learning experience designer. She's a trusted advisor to entrepreneurs who are in growth mode with their services and offers. She gets results for her clients by teaching them to think like learning designers and always putting the learners' needs front and center. Innately curious, Manja Horner absorbs information at an alarming rate and has an uncanny ability to make that information learnable for others. Teaching is in her blood; a certified music and business teacher, Manja makes a career creating learning and teaching others how to build supportive learning environments.

In this episode you will learn:

• What inspired Manja to start her company Boost Learning Design (14:10)
• How she got her first customer (16:00)
• What a learning experience designer is and what one does (21:20)
• Why course completion is so important when offering a course (25:00)
• Why we should be thinking about how adults learn when it comes to the courses or coaching programs we are selling (30:52)

What it means to be a wild woman:

• "Being unabashedly true to me. I don't care about being popular, as I've always been that weird kid and it's served me well. Don't try to be a cookie cutter." - Manja Horner

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Public Shoutouts:

• Book: Who Not How by Dan Sullivan and Dr. Benjamin Hardy

Connect with Manja Horner

• Website: www.boostld.com
• LinkedIn: @manja-horner-2021
• Podcast: Your Greatest Work
• Instagram: @boost_learningexperts

Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

My next guest is the founder and CEO of The Unstoppable Woman, a global coaching company helping entrepreneurs, empire builders, athletes, creatives, and rising stars in all fields achieve their dreams and goals in record time.

Almira Alvarez is someone who has made a quantum leap (going from barely making 6-figures to making $700k in one year, then onto 7-figures), and she knows exactly what tactical strategies and mindset shifts are required to get out of your own way, live life on your own terms, and master the art of achieving any goal you set your mind to.

She uses these strategies to help her high-achieving clients, go for their "i'm-possible" dreams and achieve them in record time, whether that be reaching that million dollar mark, building a business empire, or making an impact in the arts, entertainment, or sports.

In this episode you will learn:

• What inspired Almira to start her company (18:45)
• What she believes her success is based on (19:36)
• What role self-image and identity play in breaking through the invisible barriers to success (22:30)
• You can achieve your goals faster than you ever thought possible and what that means (32:33)

What it means to be a wild woman:

• "Being fully expressed in my mind and body and owning that in everything I do." - Amira Alvarez

Public Shoutouts:

• Book: Think and Grow Rich by Napoleon Hill
• Book: Working with the Law by Raymond Holliwell
• Book: Psycho Cybernetics by Maxwell Maltz

Connect with Amira Alvarez

• Website: https://theunstoppablewoman.com/free-stuff/
• Facebook: @theunstoppablewomanpage
• Instagram: @theunstoppablewoman

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Click here, scroll to the bottom, tap, and give me 5-stars. Then select "Write a Review." Make sure to highlight your favorite bits.

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-------------

Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

My next guest helps online entrepreneurs expand and improve their teams with talented freelancers. Emily Perron's number one goal is to align the right person with the right role, so business owners and freelancers alike feel empowered to work within their individual skill-sets and strengths. Her expertise lies in hiring and managing in your Zone of Genius.

After years of struggling to bring on quality freelancers in her own business, Emily figured there had to be a better way to find great support. Through a lot of trial and error, she learned that hiring freelancers for online businesses is a lot different than traditional corporate hiring strategies. Emily spent years refining her strategic hiring process that has allowed her to connect hundreds of knock-out freelancers with online entrepreneurs. She also teaches her hiring methods inside her self-guided digital course, The Hiring Fix.

In this episode you will learn about:

• What inspired Emily to start her company (12:42)
• Signs that you're ready to hire more support (16:20)
• How to know what to outsource (18:56)
• How a founder can delegate something they love but also something they know they shouldn't be doing (21:22)
• Some of the most common mistakes entrepreneurs make when hiring (24:04)
• What holds most people back from hiring (26:34)

What it means to be a wild woman:

• "Living in alignment with who you are. Knowing your zone of genius, and then making decisions around work, career, life, family in alignment with that." - Emily Perron

Public Shoutouts:

• Book: Attracting Perfect Customers, Stacey Hall & Jan Brogniez
• Book: The Gifts of Imperfection by Brené Brown
• Book: The Big Leap by Gay Hendricks

Connect with Emily Perron

• Website: emilyperron.com
• Instagram: @emily.perron
• LinkedIn: @emily-perron

Got a minute? Would love a review!

Click here, scroll to the bottom, tap, and give me 5-stars. Then select "Write a Review." Make sure to highlight your favorite bits.

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Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Next guest founded Kingmakers, which offers virtual, board game-centered experiences through our Team and Enterprise Solutions, as a brick-and-mortar game parlour in 2014, and today oversees day-to-day operations across all functional areas and across the team.

She is highly adaptable and naturally curious about designing high-functioning workplaces where employees love to work, and is proud of the team she's built and the vibrant vision her team has brought to life. She's passionate about solving problems and bringing people together, something that often goes hand-in-hand. Malika understands that businesses thrive when their employees flourish autonomously and collaborate with ease – through Kingmakers, she fully embodies the sentiment that teamwork makes the dream work.

In this episode you will learn:

• What inspired Malika to start Kingmakers. (7:26)

• How Kingmakers shifted their business model at the start of the pandemic to accommodate a virtual working environment.

• How businesses are using Kingmakers to harness the limitless and unstoppable power of joy and connection. (around 13:02)

• Why team bonding is so important to businesses. (around 19:50)

• How small businesses can leverage virtual team building to build a stronger connection to their teammates.

• Malika's prediction for virtual team building in 2022. (24:02)

What it means to be a wild woman:

• "Being ok with the choices that I've made, knowing that they are enough, and trying to turn off the noise about what other people think I should be doing." - Malika Jacobs

Public Shoutouts:

• Book: Radical Candor by Kim Scott
• Board Game: Hive
• Book: The Speed of Trust by Stephen Covey

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Connect with Malika Jacobs:

• Website: Kingmakersfun.com
• LinkedIn: @kingmakersfun

Connect with Renée Warren:

• Instagram: @renee_warren
• Instagram: @we.wild.women
• Website: wewildwomen.com