Into The Wild

Have you ever wondered what it's like to quit a high paying job to pursue a life of purpose? Have you ever wondered what it's like to grow up surrounded by constricting cultural norms? If yes, do you want to break free? My guest today is a leader in the space and will rally you to step into your own superpower…especially if you're an Asian woman.

Julie Tran is the founder of Leading AF, a sisterhood that develops driven Asian women into future leaders. Leading AF provides workshops, coaching, and mentoring through an Asian lens with the hope to overcome adversity in their community and create empowered Asian women capable of fulfilling their potential.

In This Episode, You Will Learn About:

• Recognizing and overcoming cultural expectation
• The importance of feeling authentic in yourself
• How Julie found her business name
• Why it is important to test marketing with your target audience
• Identifying the problems your business is trying to solve and creating solutions
• The importance of creating space to be creative
• The bamboo ceiling
• Understanding how to dismantle the bamboo ceiling by challenging cultural expectations
• Using 'mistakes' as data points for improvement
• Making the most of time to create during quarantine
• What being Asian means culturally
• Lack of Asian representation in media and how it affected Julie growing up
• How fitting into perceived cultural success against her own values resulted in anxiety and depression
• Julie and her husbands' struggle with infertility and their journey to fostering
• Overcoming the victim mentality through spirituality
• Motherhood is more than birthing: Love is a choice and a commitment
• How Julie released her old identity and embraced her true self and her value
• How Asian cultural values create success while simultaneously hold people back
• The importance of learning your authenticity and leading with love
• How Leading AF is dedicated to providing awareness and resources for Asian women looking to break cultural conditioning
• How to aid the Asian community as an outsider: Raising awareness and allowing Asian representation and growth
• How Julie stays sane during lockdown by honoring her season and avoiding guilt

Resources:

• Leading AF Facebook: Leading AF
• Instagram: Leading AF
• Julie on Instagram: Lead with Julie Tran

Public Shout Outs:

• Calendly

What it means to be a WILD woman:

Giving yourself permission. Whether you're in a corporate job and want to leave to do your own thing, give yourself permission to leave it. No one has to anoint you or ask you, it's just owning it! ~ Julie Tran

Hey you wild women!

My guest today is Natalie Davison. Natalie is from Moncton, New Brunswick, and is a brand therapist, marketing educator, professional speaker, and co-founder of Marrow Marketing. She's also a mother, burgeoning TikTok sensation, and advocate for honesty in life and business.

Natalie's approach to marketing is dynamic, optimistic and honest. With Marrow Marketing, her goal is to paint a picture of what is possible without shying away from the facts of the industry; in 2020 brands cannot escape their own truths.

In This Episode, You Will Learn About:

• Non-conformity and following your own path
• Why you should test and study platforms for marketing success
• Having the courage to understand what aligns with you and your brand
• Playing a role vs. showing up as yourself in your career: Why you need to be yourself to allow creativity
• The business of marketing: Getting humans to take an action
• Building equity with your client base through honest relationships
• The importance of experimentation in marketing: Going to where your customers could be
• The necessity of building safety for your end users within platforms
• "Nice is a peacekeeper, honest is a peacemaker.": Prioritize impact over niceness
• The value of experience and age when choosing to be yourself
• The difficulties of time management
• Success isn't the same for everyone. Take advice from those who have lived the way you aim to
• The journey to creating Marrow Marketing
• The importance of having a visionary and an integrator: How the two roles balance each other
• Having the courage to fire clients
• Mapping what is important to you and your business
• Being yourself to attract the clients you want to work with
• The importance of respecting no from your clients
• Marketing during a pandemic: Why you still have to and why it's ok
• Balancing work and life by promoting honesty and what brings joy

Resources:

• Website: Marrow Marketing
• Instagram: Marrow Marketing
• Facebook: Marrow Marketing
• Programs: Marketing Lab
• Natalie on TikTok: @natdavison

Public Shout Outs:

• Rocket Fuel by Gino Wickman and Mark C. Winters
• Be.live Tv

What it means to be a WILD woman:

"Someone who has the courage to stand in the discomfort of others when that discomfort is caused by being herself.'"~ Natalie Davison

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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who are aching to start their dream business but don't know how. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to SUBSCRIBE!

Follow me on social media @renee_warren and @we.wild.women and check out www.wewildwomen.com.

Hey you wild women!

My guest today is Liz Germain, a top expert in video and YouTube marketing. She has generated over a hundred million organic views and tens of thousands of leads for online businesses using YouTube, and has excellent taste in taco's and fashion.

After creating the YouTube channel Super Sister Fitness, Liz started the Video Growth Course & Vidfluence Academy. She helps people set up video automation systems that use YouTube to increase their passive income and 10x their impact online via YouTube SEO, brand omnipresence, and YouTube paid advertising.

In This Episode, You Will Learn About:

• The cost of inaction and why it outweighs the return on investment
• How her sister leaving Super Sister Fitness led to her current career
• The way lack of tech skills hinders starting a business
• The important way tech advancements aid business start-ups
• Why you should always have a plan B and C working in the background
• The necessity of diversifying revenue streams
• Knowing your value: Why you need to re-examine your pricing
• The importance of the end-user experience
• From Instagram to YouTube: How Liz analyzed data to focus on engagement and conversion
• Success stories from Liz' clients
• YouTube is a search engine: The necessity of keyword optimization and how to do it
• Vanity metrics vs. leads: Which is most important and why
• How brick and mortar stores can leverage YouTube for marketing
• Creating a digital help library of edutainment content to get found on Google
• Conquering tech fears
• Phone filming tips
• The importance of investing in audio equipment before anything else
• Overcoming camera shyness
• Outsourcing to maintain work/life balance The importance of documenting systems and processes

Resources:

• Website: Vidfluence Pros
• About Liz: Liz Germain
• Book a call with Liz: Liz Can Help
• Instagram: Liz Germain
• Facebook: YouTube VIPs

Public Shout outs:

• Kartra CRM
• Diva Ring Light

What it means to be a WILD woman:

"Anytime I can reconnect and get away from the internet world. Re-wilding myself in that way is essential to my mental health." ~ Liz Germain

Beth Canon started her first business, a Stretch-n-Grow International franchise in 1999, and quickly grew it to become the largest, most successful affiliate across the globe. She is the appointed Chairwoman of the Champion Child Advisory Board, author, and developer of the Youth Fitness Instructor Certification Program, and the Director of Corporate Training for Stretch-n-Grow International – the world's leading enrichment program provider for childcare centers throughout the world.

She began teaching fitness classes right out of high school and holds six nationally recognized certifications in group fitness training, a 200-hour RYT-registered yoga teacher certification, and is a Master level Trainer registered with the Texas Early Childhood Professional Development System.

In addition to her many years in the fitness and health industry, Beth holds a Bachelor's Degree from the University of Texas at Arlington and is certified by the state of Texas as a classroom teacher.

Prior to her career in the private sector, she was a classroom teacher. She also serves on the Women's Ministry Leadership team at her church.

In This Episode, You Will Learn About:

• How balance was the biggest pain point when she first started
• In 1999 there were no tools for productivity so she did it all herself
• Why finding your tribe is so important
• If you can't get out of it, get into it
• Why you shouldn't hire a friend
• Started a business for the freedom to be home with her baby
• Why she only wanted to make $1k/mo
• You need a friend that will help you through the bad days, who are encouraging and can help you fix this
• Why balance is an illusion
• How to harness an opportunity in the marketplace and make a business of it
• Sometimes business is about luck and timing
• ACT - Acceptance and Commitment Therapy. Tony Robbins says "life doesn't happen to you, it happens for you."
• Talk to your customers; what are their needs what problems are they now experiencing? How to grow your email list by helping and offering free advice
• How to use tech tools to grow your email list
• Why you need to get in Facebook groups
• The 5 stages of grief during COVID denial, anger .... the 6th stage of grief: meaning How to work with your significant other
• Choose intentionality over lack of meaning
• How Beth is perfectly matched with her husband to be in business together - separating business from personal, separating spaces is important
• Why you should not partner with a friend (friend first)

What it means to be a wild woman: "Just be boldly audacious - be relentless." ~ Beth Cannon

-------- Renée Warren​ is an award-winning entrepreneur, a 7-figure business starter, and the founder of ​We Wild Women​, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who want to start their dream business. ​Click here​, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to ​SUBSCRIBE​.

Follow me on social media ​@renee_warren​ + ​@we.wild.women​ and check out www.wewildwomen.com​.

My guest today is Erin Bury. In the decade I have known her, I've watched her grow from a PR/marketing gal to an empowered, successful entrepreneur. She worked at a tech start-up in Toronto before becoming a prolific writer and speaker. She also managed and grew an agency whose revenue she quadrupled in a matter of years before now co-founding her own start-up with her husband.

She is the co-founder of Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. At Willful she's responsible for driving the company's mission to make it easier for Canadians to prepare for and deal with death in a digital age. Erin also keeps business in the family as her other company, The County Wine Tours, offers bicycle tours of Prince Edward County. Her father acts as one of the tour guides.

In This Episode, You Will Learn About:

• How Erin's mother, a fellow marketing guru, has influenced her with great advice like "positivity is a choice"
• The pressures and obstacles of running a business based on an uncomfortable topic like estate planning
• Her biggest mistake early on was not understanding the finance and funding side of a start-up
• Why she recommends getting a business coach, especially for first-time owners
• Her journey from journalism grad to entrepreneur
• How Erin started seeing problems as things she could solve instead of leaving them for others
• The importance of personal branding and how it ties to success
• Why she believes in providing value to facilitate connections in her networks
• Learning to lead: leaning into who you are as a person and motivating through empowerment over fear
• The inherent masculinity of leadership and perceived weakness of empathy
• Financing your start-up: why it's important to understand investor types for seeking funding
• Understanding and planning your business model
• The intimidation factor and how to beat it
• Why revenue is sexy
• How Erin and her husband successfully navigate their own 'swim lanes' at the company for a harmonious home and work-life balance

Resources:

• Willful website: Willful
• The County Wine Tours website: The County Wine Tours
• Twitter: ​@erinbury
• LinkedIn: ​Erin Bury
• Instagram: ​Erin Bury

Public shout outs:

• Venture Deals: Brad Fields

What it means to be a WILD woman:

"Own your choices, make the decision and get outside your comfort zone." ~ Erin Bury

--------

Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who are aching to start their dream business but don't know how. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to SUBSCRIBE!

Follow me on social media @renee_warren and @we.wild.women and check out www.wewildwomen.com.

My guest today is Erin Bury. In the decade I have known her, I’ve watched her grow from a PR/marketing gal to an empowered, successful entrepreneur. She worked at a tech start-up in Toronto before becoming a prolific writer and speaker. She also managed and grew an agency whose revenue she quadrupled in a matter of years before now co-founding her own start-up with her husband.

She is the co-founder of Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. At Willful she’s responsible for driving the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age. Erin also keeps business in the family as her other company, The County Wine Tours, offers bicycle tours of Prince Edward County. Her father acts as one of the tour guides.

In This Episode, You Will Learn About:

• How Erin’s mother, a fellow marketing guru, has influenced her with great advice like “positivity is a choice”
• The pressures and obstacles of running a business based on an uncomfortable topic like estate planning
• Her biggest mistake early on was not understanding the finance and funding side of a start-up
• Why she recommends getting a business coach, especially for first-time owners
• Her journey from journalism grad to entrepreneur
• How Erin started seeing problems as things she could solve instead of leaving them for others
• The importance of personal branding and how it ties to success
• Why she believes in providing value to facilitate connections in her networks
• Learning to lead: leaning into who you are as a person and motivating through empowerment over fear
• The inherent masculinity of leadership and perceived weakness of empathy
• Financing your start-up: why it’s important to understand investor types for seeking funding
• Understanding and planning your business model
• The intimidation factor and how to beat it
• Why revenue is sexy
• How Erin and her husband successfully navigate their own ‘swim lanes’ at the company for a harmonious home and work-life balance

Resources:

• Willful website: Willful
• The County Wine Tours website: The County Wine Tours
• Twitter: ​@erinbury 
• LinkedIn: ​Erin Bury 
• Instagram: ​Erin Bury 

Public shout outs: 

• Venture Deals: Brad Fields

What it means to be a WILD woman:

“Own your choices, make the decision and get outside your comfort zone.” ~ Erin Bury

--------

Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who are aching to start their dream business but don't know how. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to SUBSCRIBE! 

Follow me on social media @renee_warren and @we.wild.women and check out www.wewildwomen.com.

HELLLLO YOU WILD LADY!

Joining me today is my good friend and fellow wild woman, Kelly Lawson. Several years ago, Kelly walked away from the career she has built up for 11 years. After 7 years of university, two science degrees, and practicing Occupational Therapy for 4 years, she realized it just wasn't her calling and needed a change.

She decided to pick up a camera on eBay and follow her heart. That same year she married the man of her dreams who reminds her daily that life is too short to not do what you love. Fast forward one decade and not only has she built a business at Kelly Lawson, she has also built a family. Her work has been published in numerous magazines and she has diversified her strong entrepreneurial spirit to online courses, affiliate marketing, and podcasting.

In This Episode, You Will Learn About:

• How Kelly realized she was in the wrong profession and what steps she took to move on and up
• Letting go of a full-time job; How and when do you do it?
• Reframing mistakes as learning opportunities
• How Kelly used what she loved about running her first business to create the business she dreamt of
• Imposter Syndrome and going through the motions: Overcoming the devil on your shoulder and putting yourself out there
• Struggling with fear and learning to manage it for growth
• How Kelly learned to treat failure as a friend
• The importance of creating your own goals and focusing on them. It doesn't matter what other people think you want!
• Confronting your worst-case scenario, if you can name it you can tame it
• Tips and fundamentals of photography
• How to leverage photography for your brand and the pictures Kelly suggests every business have
• The importance of authenticity in photographs and how it creates trust with customers and clients

Resources:

• Learn more: ​kellylawson.ca
• Instagram: ​Kelly Lawson
• Podcast: ​https://kellylawson.ca/blog
• Courses: ​https://kellylawson.ca/learn

Public Shoutouts:

• Everything is Figureoutable: Marie Forleo
• Trust Agents: Chris Brogan, Julien Smith
• com

Being a wild woman means:

"Take action despite all the barriers and roadblocks." ~ Kelly Lawson

HELLLLO YOU WILD LADY! 

Joining me today is my good friend and fellow wild woman, Kelly Lawson. Several years ago, Kelly walked away from the career she has built up for 11 years. After 7 years of university, two science degrees, and practicing Occupational Therapy for 4 years, she realized it just wasn’t her calling and needed a change.

She decided to pick up a camera on eBay and follow her heart. That same year she married the man of her dreams who reminds her daily that life is too short to not do what you love. Fast forward one decade and not only has she built a business at Kelly Lawson, she has also built a family. Her work has been published in numerous magazines and she has diversified her strong entrepreneurial spirit to online courses, affiliate marketing, and podcasting. 

In This Episode, You Will Learn About:

• How Kelly realized she was in the wrong profession and what steps she took to move on and up
• Letting go of a full-time job; How and when do you do it?
• Reframing mistakes as learning opportunities
• How Kelly used what she loved about running her first business to create the business she dreamt of
• Imposter Syndrome and going through the motions: Overcoming the devil on your shoulder and putting yourself out there
• Struggling with fear and learning to manage it for growth
• How Kelly learned to treat failure as a friend
• The importance of creating your own goals and focusing on them. It doesn’t matter what other people think you want!
• Confronting your worst-case scenario, if you can name it you can tame it
• Tips and fundamentals of photography
• How to leverage photography for your brand and the pictures Kelly suggests every business have
• The importance of authenticity in photographs and how it creates trust with customers and clients

Resources:

• Learn more: ​kellylawson.ca
• Instagram: ​Kelly Lawson
• Podcast: ​https://kellylawson.ca/blog 
• Courses: ​https://kellylawson.ca/learn

Public Shoutouts:

• Everything is Figureoutable: Marie Forleo
• Trust Agents: Chris Brogan, Julien Smith
• com

Being a wild woman means:

“Take action despite all the barriers and roadblocks.” ~ Kelly Lawson

Hey you wild women!

My guest today is Lisa Zamparo, a Chartered Professional Accountant (CPA) in Toronto who helps female-led start-ups and self-employed women grow their profits and create a sustainable income.

Her business, The Wellth Company, is a financial services firm providing tax, bookkeeping, and CFO services designed for the way women work and communicate.

Lisa wants everyone to be financially healthy and believes that wellbeing is the ultimate kind of wealth. The business world is shifting more to the idea of the 'conscious capitalist,' allowing for wellbeing to become a focal point for business owners where before it may have been left by the wayside.

At The Wellth Company, Lisa works with a team of other female CPAs, bookkeepers, and financial planners to work with you, not over you. Together they strive to empower female entrepreneurs with the knowledge to make their business, and themselves, thrive.

In This Episode, You Will Learn About:

• How she overcame confidence issues and imposter syndrome when starting her business
• How lack of confidence often gets in the way of women trusting their intuition when it comes to finances
• The power of making a mistake and learning from it
• The importance of progress over perfection
• Whether or not you should incorporate your business
• How to value yourself and your services
• Common sticking points such as sales tax and projections
• The necessity of outsourcing your bookkeeping and accounting
• Tips for first-time business owners
• Learning to trust yourself instead of seeking external validation
• How to fund your business whether you are just starting or expanding
• What to pinpoint when you are losing money
• Common mistakes first-time owners make
• How balancing your creative time with your family life is vital for your success and looks different for everyone

Resources:

• Website: The Wellth Company
• Company Instagram: The Wellth Company
• Lisa Zamparo Instagram: Lisa Zamparo

Public Shoutouts:

• Simple Numbers: Greg Crabtree
• The Energy of Money: Maria Nemeth Ph.D.

---

Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins, a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who are aching to start their dream business but don't know how. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to SUBSCRIBE!

Follow me on social media @renee_warren and @we.wild.women and check out www.wewildwomen.com.

Hey you wild women! 

My guest today is Lisa Zamparo, a Chartered Professional Accountant (CPA) in Toronto who helps female-led start-ups and self-employed women grow their profits and create a sustainable income. 

Her business, The Wellth Company, is a financial services firm providing tax, bookkeeping, and CFO services designed for the way women work and communicate.    

Lisa wants everyone to be financially healthy and believes that wellbeing is the ultimate kind of wealth. The business world is shifting more to the idea of the ‘conscious capitalist,’ allowing for wellbeing to become a focal point for business owners where before it may have been left by the wayside. 

At The Wellth Company, Lisa works with a team of other female CPAs, bookkeepers, and financial planners to work with you, not over you. Together they strive to empower female entrepreneurs with the knowledge to make their business, and themselves, thrive. 

In This Episode, You Will Learn About: 

• How she overcame confidence issues and imposter syndrome when starting her business 
• How lack of confidence often gets in the way of women trusting their intuition when it comes to finances 
• The power of making a mistake and learning from it 
• The importance of progress over perfection 
• Whether or not you should incorporate your business 
• How to value yourself and your services 
• Common sticking points such as sales tax and projections 
• The necessity of outsourcing your bookkeeping and accounting 
• Tips for first-time business owners 
• Learning to trust yourself instead of seeking external validation 
• How to fund your business whether you are just starting or expanding 
• What to pinpoint when you are losing money 
• Common mistakes first-time owners make 
• How balancing your creative time with your family life is vital for your success and looks different for everyone 

Resources: 

• Website: The Wellth Company 
• Company Instagram: The Wellth Company 
• Lisa Zamparo Instagram: Lisa Zamparo 

Public Shoutouts: 

• Simple Numbers: Greg Crabtree 
• The Energy of Money: Maria Nemeth Ph.D. 

---

Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins, a published author, and a drummer.

Rate, review, and subscribe on Apple Podcast

"I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today!

By having a good rating, it helps me reach more ambitious women who are aching to start their dream business but don't know how. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts!

Don't forget to SUBSCRIBE! 

Follow me on social media @renee_warren and @we.wild.women and check out www.wewildwomen.com.