Introvertpreneur

If you've followed me and my business for a while now, you'll know I love to do A LOT of different things! I don't like to be niched down into a little box, and so I'll often on the spur of the moment come up with new ideas for offers and products which I want to launch straight away. However, should I throw all of my plans away to chase after the shiny new idea? If you've ever found yourself thinking "what should I focus on next?!" then today's episode will be just what you need. I've come up with a series of techniques and questions you need to ask yourself to discover where you really should be focusing your attention next in your business, and when you should put something on the shelf to come back to later!

In this episode, we'll dive into:

• What can happen if you don't know what you're going to work on next
• The way I've set up my business to enable me to follow my energy
• The questions I ask myself when a new idea for something to work on pops up
• What I do when I'm feeling burnt out and how to decide what to work on then

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep128

Cold DMs are a bit icky, right? Well, maybe not - on LinkedIn they're actually welcomed! If you're sick of spending hours engaging with people on Instagram in order to attempt to pivot the conversation to your offers, you might find that you're better off focusing your marketing efforts on LinkedIn instead. Don't really know where to start? Today's guest can help you there! She's Nickia Walker, the owner of The Connectors Club. She created a proven strategy that combines attraction marketing with outreach on LinkedIn that helps businesses book calls without lifting a finger while staying through to their own brand. Ready to make new connections much easier? Tune in to today's episode!

In this episode, we'll dive into:

• Whether people like cold DMs on LinkedIn or not
• What inbound and outbound marketing methods are and the difference between them
• Making LinkedIn work for you if you're new to it
• LinkedIn vs Instagram vs Facebook

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep127

People often ask me how I manage to get so much done, and what it really comes down to is systems and processes, mapping things out properly, and following my energy. Using these three things is how I was able to get my group program up and running in just four hours! If you're thinking, "even with all the systems and project management and energy in the world, I still couldn't do that?!", today's episode is for you! I'm giving you a glimpse into the backend of my business to learn all about where my four hours went and how you can start making your launches smoother, too.

In this episode, we'll dive into:

• Why following my energy is the best way I've found to work
• How long each separate part of setting up my program took me
• Whether "Think Like a Strategist" would be a good fit for you
• The backend of my program and what tools & tech I used to set it up

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep126

If you've ever thought to yourself, "I should be more outgoing", "I should be more approachable", or "I need to put myself out there more", you're definitely not alone! Flipping these thoughts on their heads and viewing the traits you have in a positive light are vital for discovering and embracing your introverted superpowers - amazing traits you'll have naturally, for example active listening, empathy or wanting to give value to others. Today's episode is all about discovering what wonderful traits you have and how to embrace them to help your business succeed!

In this episode, we'll dive into:

• Turning your "negative traits" on their heads and seeing them instead as "introverted superpowers"
• Things about myself that I used to view negatively that I now know are my strengths
• How to work out what your introvert superpowers are
• Why using your superpowers will make your business more enjoyable and more successful in the long run!

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep125

If you're on my email list, you might remember recently I shared a breakdown of ALL of my business expenses! I love to share this with people (and I also love to read others'!) as not all tools are created equal and I'm always on the hunt for the best tech and lifetime deals to support me in running my business. If you missed out on the email, well never fear, as in today's podcast episode I'm recapping everything I'm currently spending my business' money on so that if a tool sounds like it'll fit your business perfectly, you can get it too!

In this episode, we'll dive into:

• My current, lean team of two
• All of my monthly and annual subscriptions
• My favorite free tools that I use regularly
• Lifetime deals I've picked up and love

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep124

If you've bought from a business that utilized unethical, shady marketing tactics, you'll know how it can make you feel a little bit icky. I would hope that most of us don't want our customers and clients to feel the same way! So how should you handle it if accidentally, you've picked up any of these techniques, such as fake countdown timers and saying there's only two spots left when really there are ten? Joining us today to help get you on your way to aligned, ethical marketing, is Jade Francesca, the Founder of Strategize with Creativity, a business focused on Aligned Marketing. With her heart-centered approach, she helps passionate entrepreneurs market their businesses authentically and with integrity.

In this episode, we'll dive into:

• Why aligned, authentic marketing is so important to making business feel good
• Why you might have used unethical tactics in the past and how to move away from them
• Sustainability in marketing and how to ensure you don't burn out
• Strategies for connecting and making sales on social media platforms

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep123

If you've been wondering what personal branding actually means, think back to the days of high school where you were just trying to find out who you really were! A personal brand is, in essence, this but for showing up for your business instead. If showing up in front of an audience and putting yourself in the spotlight sounds daunting, that's okay. Today's guest is aiming to help you with that! She's Juliet Peay, a personal brand coach and copywriter who helps entrepreneurs embrace and unleash their inner celebrity so they can grow a raving fandom through their personal brand.

In this episode, we'll dive into:

• The winning combination of copywriting and personal branding
• Why mindset is really important when building your personal brand
• The stage in business you need to be at to hire a brand coach or copywriter
• A personal branding challenge that will get you in front of new audiences

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep122

Warning: This episode covers the loss of both of my parents in 2012. If you don't want to hear about this or think it would upset you, please do skip this episode!

A few weeks ago, I introduced you to the first chapter of my book! I'm going to read chapter 6 to you today, and I knew it would be the hardest chapter to write. And it was definitely even harder to read. In case you didn't know, in 2012, I lost both of my parents in the space of 10 months unexpectedly. This year was indescribably difficult to go through and I'm sharing my story with you in this episode. I'm hoping to release an audiobook version of my book too, so I knew I didn't want that to be my first read through! If you're ready for this very raw, emotional chapter, tune in now.

In this episode, we'll dive into:

• How writing this chapter has affected me
• The situations that led to the loss of both of my parents in 2012
• My reactions throughout this year
• What losing both of them has taught me

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep121

I'm willing to bet that you've purchased a $9 offer recently - they're kind of all the rage right now! Does that mean you should create an ultra-low ticket membership model in your business? Not necessarily. There's a lot of things to consider when creating a membership and whether running one is going to be sustainable for you. Today's guest is guiding us through all the important things to think of when it comes to selling and running a membership in your business - she's Lisa Princic, the owner of Scaling Deep. Over the last 14 years, she has helped 1000's of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands.

In this episode, we'll dive into:

• Whether a membership suits your business and personality
• What you need to consider before creating a membership
• How to keep your membership sustainable for you
• The low-down on micro memberships and $9 offers and whether you should create them or not!

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep120

If you've ever felt like once you'd purchased something, you were just a number to the business owner, they likely didn't have a great customer experience. If you want to make sure your clients and buyers don't feel this way, you'll want to take an objective look at your own courses and programs with a fresh perspective. It can be hard to do this, as you're so close to the program itself, but it's so important to do as having a smooth customer journey is what is going to bring you repeat buyers who are excited to tell others to work with you! Joining us for today's episode to discuss all things customer journey and buyer experience is Stacy Coyle, a Customer Journey Strategist who helps digital business owners give their customer journey the magical glow-up that has ideal clients thinking, "omg, they get me!".

In this episode, we'll dive into:

• Why it's so important for your customer experience to be on point
• The iteration process and how to always be improving
• Being objective with your customer journey
• Double checking what your team is sending out for you especially if you've made improvements to your program's content

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

Check out the full show notes and resources mentioned at thetarareid.com/ep119