In this episode, I’m joined by Jacqueline Raich, CEO and founder of Primer – a beauty-tech startup designing a smart mirror powered by AI. Unlike the aesthetic filters on  your phone’s photo apps, this physical mirror coaches you to achieve the look you want through customized makeup tutorials. As Jacqueline describes, it’s akin to applying makeup in the style of paint-by-numbers where your face becomes the canvas. 

In our conversation, we discuss the origin story of Primer, the impact it will have on the beauty industry as well as its potential to help all people be more confident and comfortable applying makeup. Beyond the story of Primer, we discuss the challenges of being a first-time founder, and we share some generative AI tips like how to tweak prompts for ChatGPT and strategically leverage it as a thought partner. 

Topics Covered:

• How Primer is fixing the “personalization problem” in the beauty industry
• What responsive AI is and how Primer is integrating it into its hardware?
• How Primer will enable beauty influencers and online makeup tutorials to be even more helpful
• How business builders and founders can use ChatGPT as a constructive thought partner

About Jacqueline Raich:

After nearly 15 years in merchandising and strategy roles at top luxury retailers, Primer founder Jacqueline Raich pivoted toward a new passion. A Wharton and Parsons graduate, she tapped into her deep industry expertise and instinct for elevating the customer experience to pioneer the first analog mirror equipped with advanced AR capabilities. With Primer, she’s creating a space where beauty enthusiasts can discover, share, and grow their skills. To develop the model, Jacqueline worked closely with advisors from Lululemon Studio Mirror, Estée Lauder, Meta, and other leaders in beauty and consumer tech.

Follow Jacqueline Raich on LinkedIn at @jacquelineraich, and watch a sneak preview of Primer at https://www.primer.beauty/video. 

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