It Depends

By Jordan Holland and Katie HoganBusiness Entrepreneurship Health & Fitness Fitness

It Depends episodes

September 16 92. The great rebundling, Katie is getting jacked, and Jordan is getting skinnier and richer
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Send questions to Jordan via email or IG dm

50 min
September 06 91 CF Games, big girl firsts, and too many trainers without business skills
Jordan and Katie get caught up after a big stretch apart. CrossFit Games recap, raising girls is complicated, too many trainers are not leveling up business skills and Planet Fitness walks back some concepts.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

48 min
June 29 90. Jordan joins gym academy and trolls other Jordan, Katie doesn't care for it.
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Send questions to Jordan via email or IG dm

51 min
May 30 89. Mustache Mike is here and stop texting like an idiot
We go deep with a gym owner from a small town in Texas and he is absolutely crushing it. Text messaging might be costing you more than you think.
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Send questions to Jordan via email or IG dm

1 hr 19 min
April 12 88. 9 foot targets are lame, Nike is taking a step backward, the moon "landing"
SHOW NOTES
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Send questions to Jordan via email or IG dm

46 min
April 06 87. It's been a while, and there are billions on the horizon
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Send questions to Jordan via email or IG dm

1 hr 3 min
February 08 86. When should you expand the offering, and stuff gets heavy sometimes.
Jordan and Katie get a little sad on this one working through some heavy topics. NOBULL comes up for the first time in a long time and Jordan is absolutely CRUSHING 2026!

This episode was produced by Jordan Holland. The information, and opinions expressed here are mine and Jordan’s own, and nothing stated here represents CrossFit HQ. Sources are in the show notes.
Please like and subscribe to It Depends and also tell a friend. Thanks for Listening to It Depends. We will be back in a couple of weeks for another fitness and business rundown.
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]
Send questions to Jordan via email or IG dm

48 min
January 21 85. Katie hates trees and RESET needs a better manager?
Jordan and Katie go on epic tangents before they get down to business. Katie suspsects Jordan of getting hustled by a tree farmer. Staff development is an ongoing concern and RESET'S crap Q4

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Send questions to Jordan via email or IG dm

1 hr
December 20, 2025 84. Well rounded teams and NOT following your passions
Katie and Jordan take a big risk and go off on some tangents.
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Send questions to Jordan via email or IG dm

55 min
December 07, 2025 83. RESET did a customer survey and Jordan is FIRED!
Jordan and Katie unpack the results of the recent RESET customer survey, Jordan is a land baron, and Katie's daughter is invincible.
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Send questions to Jordan via email or IG dm

59 min

About It Depends

From the publisher's feed

CrossFit Games legend and seminar staff flowmaster Katie Hogan, and multi-location affiliate owner, and CrossFit Games participation award winner Jordan Holland discuss everything at the intersection…