It Depends

By Jordan Holland and Katie HoganBusiness Entrepreneurship Health & Fitness Fitness

It Depends episodes

December 15, 2023 53. SEASON 2! Well sort of. Year 2, so basically the same thing.
Jordan and Katie chat about Ikea's foray into fitness equipment, the Bloomberg report on Xponential franchisees and Jordan throws his mother under the bus with Becca Voigt.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA
IG: @katiehogan777 @blacknesssmonster
Email: [email protected][email protected]
49 min
December 02, 2023 November 30, Affilaite fee increase, L2 requirement, and the industry outlook according to us
Jordan and Katie hit the usual topics but there is no way around the news out today about the affiliate fee going up an average of 50%. Jordan has been saying this should happen for a long time. Now that he is back in an affiliate that is still not recovered has the tune changed?
1 hr 3 min
November 17, 2023 November 16, Language matters, CEO's maybe not so much, and when to start marketing your new business.
Jordan and Katie get into Planet Fitness leadership changes, boujee weight vests, how much language matters period but especially at your gym and when to start marketing your new business. Plus the other random nonsense.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA
IG: @katiehogan777 @blacknesssmonster
Email: [email protected][email protected]
55 min
November 10, 2023 November 9, Games problems, sweaty member problems, trough of sorrow problem.
Katie is coming in hot today. That is all there is to say.
1 hr
November 03, 2023 November 2, Don't be like lifetime fitness, do have a plan for a broader service offering, and make sure you are casting a wide net for new members.
Jordan and Katie talk about shoes and why you probably need less CrossFit gear than you currently own. Big and depressing news from Lifetime Fitness, and Hyperice and Escape Fitness are teaming up on recovery and what it means for you. Jordan isn't happy with the MCU. The paper, or the cinematic universe, but only one is discussed on the show.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | Riot Athletics | CrossFit Hillcrest
IG: @katiehogan777 @blacknesssmonster
Email: [email protected] [email protected]
57 min
October 28, 2023 October 26, Rogue Invitational is predictive, Spotify has the answer, and you need more continuing education
Katie and Jordan basically teach a masterclass in business with lessons from Spotify. The team goes down a Fast and Furious rabbit hole for a bit but then the fitness business talk comes back in strong with continuing education, Centr making moves, and all about prospects and leads. Also, Jordan might be in love with Daniel Chaffey.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA
IG: @katiehogan777 @blacknesssmonster
Email: [email protected][email protected]

57 min
October 19, 2023 October 19, Super plunge and Ultra Theragun, stop buying new stuff for the gym, and drop ins suck sometimes
Katie spends way too much time hating on Jordan's breathwork training, the duo discusses NASM's new trainer education program and are there too many features on the new Theragun pro plus?

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA
IG: @katiehogan777 @blacknesssmonster
Email: [email protected] [email protected]

56 min
October 13, 2023 October 12, Your business partner might suckk, CLIMBR gets acquired, and Oura is doubling down on stress
Katie Hogan and Jordan Holland are back with a dive into the Forme and CLIMBR deal, the changes Oura is making to it's platform and business model and they answer a listener question about a lazy good for nothing business partner. And there is still more. Check it out.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA
IG: @katiehogan777 @blacknesssmonster
Email: [email protected][email protected]

45 min
October 06, 2023 October 5, Sharing pronouns, Lulu vs Peloton, and gym lounge areas
Katie and Jordan dig into the partnership between lululemon and Peloton and pull out lessons for gym owners and CrossFit HQ, as well as hit on cereal, gym lounge areas, using pronouns in the gym and inclusivity in general.
1 hr 5 min
October 01, 2023 September 29, Jenn Green senior manager of US gym ops, writing a business plan, and fitness in the metaverse
Katie and Jordan get to sit down with Jenn Green to chat about what she does for affiliates. The pair discusses Xponential Fitness getting into the metaverse, there is a listener question about business plans and so much more.

SHOW NOTES
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA
IG: @katiehogan777 @blacknesssmonster
Email: [email protected][email protected]

1 hr 2 min

About It Depends

From the publisher's feed

CrossFit Games legend and seminar staff flowmaster Katie Hogan, and multi-location affiliate owner, and CrossFit Games participation award winner Jordan Holland discuss everything at the intersection…