It Depends

By Jordan Holland and Katie HoganBusiness Entrepreneurship Health & Fitness Fitness

It Depends episodes

December 07, 2025 83. RESET did a customer survey and Jordan is FIRED!
Jordan and Katie unpack the results of the recent RESET customer survey, Jordan is a land baron, and Katie's daughter is invincible.
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Send questions to Jordan via email or IG dm

59 min
November 21, 2025 82. Imposter syndrome, Jordan is off the market, and Chad wins
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Send questions to Jordan via email or IG dm

edits
talking over her before "how was your week?"
episode summary pause before question of day

1 hr 2 min
October 07, 2025 81. Big life changes, lawsuits, airpods and gym politics
Katie and Jordan do it again covering the FTC suing LA Fitness, the new airpods for your mixed language classes, and how to temper social issues in the gym.
1 hr 2 min
September 09, 2025 80. WE ARE BACK! Katie is mom AND coach of the year and Jordan is locking down that sugar mama
It has been two months of chaos so there is a lot to catch up on. Sending kids to college, extra sweaty members, and not all coaches are created equal.
1 hr 14 min
June 08, 2025 79. Great day in history, CrossFit vs everything or CrossFit PLUs everything
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Send questions to Jordan via email or IG dm

44 min
May 16, 2025 78. Joe Tepe is here and he is on fire! Also sperm racing is a thing now.
Jordan and Katie sit down with Joe Tepe from The Strip CrossFit and the conversation was epic. Stop what you are doing and listen to this one on 1/2 speed so you don't miss a thing.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Send questions to Jordan via email or IG dm

1 hr 10 min
April 15, 2025 77. Non-essential sex sounds, Pepsi is losing, and pick up the pieces
Jordan and Katie dig into conflict resolution about sexual moaners in the gym, the fall of Pepsi in the soda wars and why it is a good sign when your coaches pick up trash.
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Send questions to Jordan via email or IG dm

45 min
April 02, 2025 76. Katie could kidnap you, wellness is booming, and ex-members creeping back
Jordan and Katie are back after a long break. So much to catch up on. The CrossFit Open, Katie is going to be a great kidnapper, and so much more.
54 min
February 21, 2025 75. Dan Uyemura is here! Founder and CEO of PushPress is taking you to school!
In this conversation, Dan Uyemura shares his journey from a troubled past to becoming the founder and CEO of PushPress, a software company focused on supporting boutique gyms, particularly CrossFit affiliates. He discusses his introduction to CrossFit, the challenges he faced as a gym owner, and his transition to entrepreneurship. Dan emphasizes the importance of community in fitness and critiques the practices of certain service providers in the fitness industry. In this conversation, the speakers discuss various aspects of the fitness industry, focusing on the integrity of software companies like Wattify, the importance of mentorship for gym owners, and the role of customer service in business success. They explore the challenges of choosing the right mentor, the significance of CRM systems in gym management, and the impact of website design on user experience. The discussion also highlights the dynamics of successful gym operations and the importance of team culture. In this conversation, Dan Uyemura discusses the challenges and strategies in software development, particularly focusing on performance and speed. He shares insights on the recent $20 million investment and how it will be utilized to enhance product offerings. The discussion also delves into the role of AI in future developments and the competitive landscape of the industry. Uyemura emphasizes the importance of collaboration over competition and shares his thoughts on the future of CrossFit and its leadership. In this episode, the hosts reflect on their engaging conversation with Dan Uyemura, discussing the importance of empathy in the fitness community, the impact of gym products on member health, and personal wins and lessons learned in their fitness journeys. They also share insights into industry trends and future predictions for the fitness landscape, emphasizing the need for connection and understanding among gym owners and members.
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Check out the dope software solutions at PushPress.com

Send questions to Jordan via email or IG dm

1 hr 28 min
February 04, 2025 74. Kev DO NOT listen to this one, CFG rule change, and new coaches
CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFit
IG: @katiehogan777 | @blacknesssmonster
Email: [email protected] | [email protected]

Send questions to Jordan via email or IG dm

1 hr 3 min

About It Depends

From the publisher's feed

CrossFit Games legend and seminar staff flowmaster Katie Hogan, and multi-location affiliate owner, and CrossFit Games participation award winner Jordan Holland discuss everything at the intersection…