Jordan and Katie spend some time diving into developing trainers, pursuing more credentials vs getting more time on the floor with actual clients. Do you judge people for what's in their shopping cart? Could vegetable prescriptions for food insecure populations be on the way? And how to attract members who have never done CrossFit before.
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Katie and Jordan dig into some industry news regarding big players and the hits they are taking. F45 and 24 Hour Fitness are on quite a roller coaster. Tonal is for sale if you have a few hundred million dollars, and how to think about compensating your traininers. And is your gym actually in the black or is it an illusion based on your volunteer efforts? Katie's husband Jesse Burdick joins us to talk about powerlifting and gives Jordan quite the education on steroid use in and outside of CrossFit competitions.

Thanks to:
CrossFit.com

CrossFit Games

Become a CrossFit Affiliate

Sign up for the CrossFit Open

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Club Industry

Associated Press

Professional Coach Newsletter

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Katie and Jordan discuss the true value of the CrossFit Level 2 seminar and why every person who calls themself a professional coach should take it. They dig into some industry news on loneliness, a startup focusing on puberty and body health for young women, and Xplonential fitness is going to sea. They also discuss when to fire someone at your gym and Jordan gives an update on the gym he purchased in San Diego. 

Jordan and Katie dig into marketing concepts with the brilliant Niki Brazier, Jordan has a serious number 2 situation and a magical drop in experience at CrossFit Pendulum. The team unpacks the how and why behind rotational movements in your programming, and they unpack wins and lessons from the West Coast affiliate summit. 

Katie and Jordan discuss whether it is better to focus on acquisition or retention, how drug companies are targeting obese people, and H&M's fitness concept store in Brooklyn. John Wooley of Make Wods Great Again joins the show for a chat about his epic productivity, lessons from business in and outside of the affiliate, and why you should do the CrossFit Open. 

Jordan and Katie talk about the first affiliate summit of 2023, and about how Whoop sucks but Oura is cool,  and Jason Khalipa is back in the CrossFit fold. They go over on ramp vs straight to class models, and Chase Ingraham joins us on the show. Wins, lessons, she implies, he infers, we have got it all.

CrossFit.com
CrossFit Games
Fitt Insider Whoop sucks
Club Industry Lifetime Fitness is crushing

Katie and Jordan in typical fashion cover a lot of ground. The team is shocked and appalled by the new guidance on childhood obesity. They discuss the merits of continuing education with specific emphasis on the CrossFit level 1-4. Adrian Bozman is the first guest on the show and you don't want to miss that interview. And the listener question this week is about when is the right time to get a bigger space. 

CrossFit.com
https://www.crossfit.com/

CrossFit Games
https://games.crossfit.com/

Cuteness overload
https://www.upi.com/Odd_News/2023/01/11/germany-Guinness-World-Records-most-skips-dog-hind-legs-30-seconds/1391673461020/

News Report on childhood  obesity
https://apnews.com/article/obesity-kids-drugs-surgery-new-guidance-c48d5896114beea7eda31d7b8b25461d

Toilet sensor
https://insider.fitt.co/withings-launches-diagnostic-toilet-device-for-nutrition-and-hormone-health/

Jordan and Katie talk about the Magic of CrossFit campaign,  how Jordan got fired up over a Facebook post from a gym owner, the important numbers you should be tracking in your business. Jordan dropped into CrossFit Alinea and loved it. 

Jordan and Katie reflect on Gary Gaines' time at CrossFit HQ, discuss options for creating pay incentives for staff, as well as their respective top 5 CrossFit moments from 2022. 

Katie and Jordan talk about Jordan's international drop in tour, and how the rise of strength training among your competitors is a good sign for the industry and your business and then dig into a listener question about pursuing diversity for diversity's sake in your affiliate.