Katie and Jordan once again perfectly thread the needle between brilliance and whimsy. Short episode because our guest today didn't. come through for us. We take lessons from Xponential Fitness' earnings report, unpack the Forbes article on CrossFit, celebrate Precor layoffs, and somehow start unpacking relationships in the gym and end up in stinky member territory. It is a wild ride. Just listen to it.

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica | Onthisday | Forbes

IG:   @katiehogan777   @blacknesssmonster

Email:  [email protected][email protected]

Jordan and Katie talk about new alternatives in health care and what this could or should mean for affiliates. Review the quarter finals workouts from an athlete and a business perspective. Do you need a shower in your gym? Probably not but let's review the data. 

Katie and Jordan cover so much ground with Kevin Ogar. You don't know what you don't know so you need to check this one out. Personal training at your CrossFit gym could unlock careers for your staff. Apple is doing cool stuff and Planet Fitness is absolutely crushing the revenue game but not the results game and why you should care. SHOW NOTES

CrossFit

CrossFit Games

Become a CrossFit Affiliate

Fitt Insider

Club Industry

Athletech News

Associated Press

Professional Coach Newsletter

History

Brittanica

Onthisday

Katie and Jordan are joined by Eric Reingen of the CrossFit RRG and he is breaking down everything you didn't know you wanted to know about insurance. And if you listen to this and don't immediately sign up for the RRG you need to listen to it again. Nut milks are officially milks, London is where the cool kids work out, and why you shouldn't be angry about the crappy gym down the street you should be helpful instead.

CrossFit
CrossFit Games
Become a CrossFit Affiliate
Fitt Insider
Professional Coach Newsletter
History
Brittanica
Onthisday
Reddit
Apple News
New York Times

Hit us up on instagram 
@blacknessmonster
@katiehogan777

Or via email
[email protected]
[email protected]

Jordan and Katie spend some time diving into developing trainers, pursuing more credentials vs getting more time on the floor with actual clients. Do you judge people for what's in their shopping cart? Could vegetable prescriptions for food insecure populations be on the way? And how to attract members who have never done CrossFit before.
CrossFit
CrossFit Games
Become a CrossFit Affiliate
Fitt Insider
Club Industry
Athletech News
Associated Press
Professional Coach Newsletter
History
Brittanica
Onthisday
USA Today

Hit us up on instagram 
@blacknessmonster
@katiehogan777

Or via email
[email protected]
[email protected]

Katie and Jordan dig into some industry news regarding big players and the hits they are taking. F45 and 24 Hour Fitness are on quite a roller coaster. Tonal is for sale if you have a few hundred million dollars, and how to think about compensating your traininers. And is your gym actually in the black or is it an illusion based on your volunteer efforts? Katie's husband Jesse Burdick joins us to talk about powerlifting and gives Jordan quite the education on steroid use in and outside of CrossFit competitions.

Thanks to:
CrossFit.com

CrossFit Games

Become a CrossFit Affiliate

Sign up for the CrossFit Open

Fitt Insider

Club Industry

Associated Press

Professional Coach Newsletter

History.com

Katie and Jordan discuss the true value of the CrossFit Level 2 seminar and why every person who calls themself a professional coach should take it. They dig into some industry news on loneliness, a startup focusing on puberty and body health for young women, and Xplonential fitness is going to sea. They also discuss when to fire someone at your gym and Jordan gives an update on the gym he purchased in San Diego. 

Jordan and Katie dig into marketing concepts with the brilliant Niki Brazier, Jordan has a serious number 2 situation and a magical drop in experience at CrossFit Pendulum. The team unpacks the how and why behind rotational movements in your programming, and they unpack wins and lessons from the West Coast affiliate summit. 

Katie and Jordan discuss whether it is better to focus on acquisition or retention, how drug companies are targeting obese people, and H&M's fitness concept store in Brooklyn. John Wooley of Make Wods Great Again joins the show for a chat about his epic productivity, lessons from business in and outside of the affiliate, and why you should do the CrossFit Open. 

Jordan and Katie talk about the first affiliate summit of 2023, and about how Whoop sucks but Oura is cool,  and Jason Khalipa is back in the CrossFit fold. They go over on ramp vs straight to class models, and Chase Ingraham joins us on the show. Wins, lessons, she implies, he infers, we have got it all.

CrossFit.com
CrossFit Games
Fitt Insider Whoop sucks
Club Industry Lifetime Fitness is crushing