COVID has hit kids' fitness bad. No more gym class. No more sports. No more recess.

Meanwhile, parents are dealing with increasingly antsy children forced to spend hours each day trying to pay attention to Zoom classes.

But there's another option—your gym. If your gym is open, you have the perfect opportunity to help kids get the physical activity they need while also expanding your business.

Jeff and Mikki Martin are the founders of the Brand X Method, the industry's premier youth coaching education course. Here, they joined Chris Cooper to talk about how to find and train great youth trainers and how you can use this post-COVID period to expand your reach to kids who need fitness now more than ever.

Links:

The Brand X Method
The Professional Youth Coach Certification
Incite Tax: Profit First for Microgyms
Forever Fierce

Contact:

[email protected]

Timeline:

1:42 – Developing Brand X.

7:40 – The decline of physical literacy in kids.

12:22 – COVID’s effect on kids’ physical literacy.

16:15 – So you need a kids program. Where do you start?

21:27 – How to find the right person to lead your kids program.

25:35 – How to train your kids coaches, and what the PYCC entails.

27:35 – “Kids trainers should be the best-educated trainers in the world.”

30:58 – What the online PYCC brings to the table that in-person training doesn’t.

33:55 – The opportunity at your doorstep.