In today's episode, I chat to Jillian Schumacher, the Founder and Designer behind Woven Stone Co. Jillian makes unique and meaningful west-coast gemstone jewelry for everyday, from her studio in Victoria, B.C., Canada.
Topics discussed:
- Jillian's story launching Woven Stone Co.
- Leaving your job to go full time into your business
- The best strategy for transitioning full time into your business
- The importance of having a support team as a business owner
- Jillian's experience being a part of the Jewelry Business Academy
- Finding clarity and focus and direction in your business
- How coaching has shifted Jillian's mindset and business
- Why putting systems in your business makes a difference
- How impactful planning is in your business
- Jillian's advice to jewelry business owners ready for growth
- The importance of looking at your long term goals
- The value of investing in yourself
- Building a strong online community around your brand through your content
- How to show up authentically on social media
- How to make showing up on social media feel "easy"
- Embracing being the face of your brand
- Building trust with your community
- How to stand out in the saturated jewelry industry
- The only differentiating factor in your jewelry business
- The highlights of Jillian's entrepreneurial journey
- The value of events and how they've impacted Jillian's business
- The biggest challenges Jillian has faced
- Detaching from results in your business
- Reframing mistakes
- Why it's good if your brand evokes a strong emotion from people
- Burnout and how to avoid it
- Jillian's morning routine
- How Jillian keeps her focus on her goals and stays on track
- Wholesaling and Jillian's advice to anyone ready to get their jewelry into stores
- Building strong brand recognition
- The one podcast Jillian recommends all jewelry business owners listen to
- The biggest lessons Jillian has learnt over her years of entrepreneurship
- And so much more!
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Website: https://jewelrybusinessacademy.ca/
Instagram: robynclarkcoaching
Do you feel ready to take your jewelry business to the next level? The Jewelry Business Academy is the most expansive container for jewelry business owners who want to accelerate their growth and exponentially leap into the next level, without burning out. This is high-level individualized support with Robyn, with an emphasis on building solid foundations in your business and scaling to 6+ figures with a simplified strategy and streamlined systems. Head to our website jewelrybusinessacademy.ca for more information and to book your free connection call!
If you enjoyed this episode, take a screenshot and share it to Instagram and tag me @robynclarkcoaching and let's connect!
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LINKS MENTIONED:
Website: https://www.wovenstone.co/
Instagram: wovenstoneco
TikTok: https://www.tiktok.com/@wovenstoneco
Jewelry Sets: https://www.wovenstone.co/collections/jewelry-sets
Bracelet Making Kits: https://www.wovenstone.co/collections/woven-stone-bracelet-making-kits
Podcast: Jewelry Business Academy Podcast