In today's episode I chat to Ashley Johns, the founder of Fierce Forward Jewelry who designs meaningful jewelry which aligns with your highest self.
TOPICS DISCUSSED IN THIS EPISODE:
- Ashley's story and her journey of transitioning from a highly successful personal banker to entrepreneur
- Hitting rock bottom and how to embrace where you're at
- The importance of being fierce when faced with challenges and moving forward in life
- Evolving and expanding into who you really are and who you are meant to be
- How seven bracelet designs kick-started Ashley's jewelry business
- Why breakdowns lead to breakthroughs
- Weaving meaning and a story into your jewelry brand
- Building a community around your jewelry brand
- Understanding how you make people feel through your creations
- Stepping into your truth and authenticity
- Selling a product and knowing how it helps people
- Becoming a top 1% Etsy Seller
- What Ashley attributes her success on Etsy to
- The benefits of selling your jewelry on Etsy
- The challenges of selling on Etsy and growing competition
- Why you are the most important differentiator in your jewelry business
- The importance of consistency and continuing to show up if you want to make it
- How to be grateful for the highs and lows in entrepreneurship
- What to do when people copy and steal your designs
- How Ashley lost everything four years ago and had to rebuild her business from the ground up for a second time
- Finding your purpose
- How to get more Etsy reviews
- Creating an experience with your brand
- Creating connection points for your customers
- Embracing your small business story
- The biggest mistake jewelry business owners make on Etsy
- Getting clear on your why
- Having a successful business partnership with your partner
- The one book Ashley recommends all entrepreneurs read
- The biggest lesson Ashley has learnt in her years of business
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Want to build solid foundations and scale your jewelry business successfully, while reclaiming your time? Click here: https://jewelrybusinessacademy.ca/
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LINKS MENTIONED:
Website: www.fierceforward.com
Instagram: @fierce.forward
TikTok: Fierce Ashley Johns
Podcast: Fierce Forward Podcast
Books: No Surrender: A Field Manual For Creating Work With Heart by Paul Wagoneer
If you enjoyed this episode, take a screenshot and share it to Instagram and tag me @robynclarkcoaching and let's connect!
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