In this episode of Style DNA I go on a style journey with the award winning BBC radio host, TV fashion presenter and Influencer, who goes by the name of MiddleAgedMinx,  the fabulous and joyous Jo Good.

I first met Jo when she interviewed me for her Gold show for SheerLuxe and we clicked immediately…laughing about how age was just a number, that it is wrong to be pigeon-holed, and agreeing that we like to think of ourselves as ageless.

She talks with great humour about customising her very conservative “English public school inspired” school uniform while growing up in Australia…which included steaming her stiff boater into a Stetson shape…I would love to see a picture!

At 5 foot Jo is an inspiration to other petite women…she refuses to conform to the normal “rules” of petite dressing and has great style hacks to offer on the subject.

Jo loves to document her life in her popular YouTube vlog and her Instagram channel. We discuss the term Influencer and she makes the excellent point that as an actress she was paid to be in a lot of commercials promoting all kinds of stuff, stuff that she had no knowledge of and no affinity with the brand.  She feels that as an Influencer it is wrong to be chastised to be paid to promote things that you have actually trialled and like. As she says, the insights from Instagram will tell you how well you have performed, and this is why she has great respect for Influencers who work consistently for the same brand, because they are clearly proving their worth otherwise the brand wouldn’t keep working with them.

We close by discussing her approach to Sustainable Fashion …why she doesn’t do fast fashion but also why she doesn’t buy vintage…in her brilliantly quick turn of phrase she says “I have a thing about vintage on vintage  - I think it can make you look really old!” 

Of course the Quick Fires were far from quick and this whole recording ran on for longer than normal but it was so full of joy, wisdom and nostalgia that it was hard to cut. Thank you @middleagedminx for being such a wonderful and witty guest x

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