There's little hope New Zealand can reach its 2025 smoke-free targets. 

The annual New Zealand Health survey has confirmed rates are stagnating just below 7 percent, with 12 percent of adult Kiwis vaping daily.

Auckland University School of Public Health's Kathryn Bradbury says this smoking plateau - follows 10 to 15 years of really good progress.

"The goal is to get under five percent - I mean, we're pretty close. But it looks unlikely."

The study also shows a third of adults are obese - and just 7 percent eat the recommended daily veggie intake. 

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