Connect with Kelly on Youtube and Instagram! @kellylmatthews

Code "coachemup10" for 10% off EVERYTHING at Eleiko.com/coachemup

Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Code “coachemup15” for 15% at Squatwedgiez.com

Kelly Matthews returns to the Coach 'Em Up Podcast for a deep dive into her fitness journey, content creation strategies, and industry insights with hosts Tim Riley and Zack Zillner.

Kelly shares her transition from in-person training to full-time content creation, including her exciting capsule collection with Honoractive. The conversation explores the balance between athletic and aesthetic training approaches, building authentic connections with audiences, and navigating the pressures of the fitness content industry.

Highlights include discussions on programming philosophy, the "Pilates Princess" trend, cycle syncing misconceptions, and practical advice for growing a coaching brand. Kelly also shares her unique perspective on nutrition habits and the importance of building a community rather than just a following.

Don't forget to like and subscribe! Kelly said if this video gets 500 likes she'll give Tim an extra compliment this month, so please consider! It takes no time at all and it's free!