Ken Middleton gave up alcohol on November 10th, 2018, and since then his mission has been to help others realize how alcohol is holding them back in their own lives. He started the Medium publication, Alcohol is NOT Your Friend in May of 2020 and is the author of the book Bamboozled – How Alcohol Makes Fools of Us All, which exposes the subtle tactics and traps of alcohol and the alcohol industry, while also giving the reader the tools to overcome them.

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