Jay Clouse is host and producer of Creative Elements and community experience director of SPI Media. Creative Elements bridges the gap between art and business by talking to high-profile creators about the nitty gritty of building their creative career. Most of Jay's energy is directed towards his podcast and his newsletter, Creative Companion.

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(00:00) Introduction
(03:26) Making the transition to freelancing
(08:08) How do you get started with freelancing? 
(11:41) What service should you provide as a freelancer?
(14:30) What channels should you use to prospect clients?
(17:40) Should you produce content in parallel?
(20:15) How to prospect and manage clients correctly
(22:06) How should you approach initial discovery calls
(28:05) Did you build repeatable processes for multiple clients?
(31:32) What are the different pricing options available?
(36:30) What if your prices are too high for clients?
(38:20) How do you manage project scope with the client?
(41:39) How do you write a contract for a client? 

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Johnny Walker is an award winning digital marketer and former executive search consultant from London’s square mile. Johnny is founder of The Executive Edge program, specifically aimed at senior and executive job seekers, with one objective to help them get their ideal job, faster, for more money, without having to sell themselves. Check out Johnny's free resources:

7 Steps to 6 Figures ebook
The Executive Edge Facebook Group

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(00:00) Introduction
(03:15) The fundamentals of the hiring process 
(06:35) The realities of job vacancies online 
(10:03) The primary channels hiring managers are searching
(12:58) The three important elements of LinkedIn
(15:12) The search engine and algorithms of LinkedIn
(18:53) How to create content online for your career
(24:05) How should you approach interviews?
(27:55) How to distinguish yourself in the interview process
(31:00) Sell the benefits not the processes
(34:10) What are hiring managers looking for the most?
(36:20) How do you approach salary negotiations?
(43:55) Being proactive rather than reactive
(48:28) How do you negotiate existing contracts?

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Eddie Whittingham built and sold a 7 figure cyber-security business in four years without investment. He is now the founder of GoFounder.com, a supportive online community for startup founders. GoFounder covers everything from branding, getting that first sale, crowdfunding, hiring, investment all the way through to how to sell your business.

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(00:00) Introduction
(03:37) The false business information that's online
(05:25) Eddie Whittingham's background
(07:28) How to build a scalable business with your skillset
(09:46) Developing a series of products versus one product 
(12:18) How do you leverage different platforms for development? 
(14:44) The mental side of entrepreneurship
(16:29) Doing what's nearest to the money
(20:13) Waterfall vs agile model of development 
(21:23) How do you make a brilliant product?   
(24:38) How do you validate your ideas?
(27:28) Why do you advise against getting investment? 
(31:51) How much advice do you need to take from an investor?
(33:10) When do you need to get investment?
(37:17) How do you scale a business?
(41:00) Doing things that don't scale
(43:56) When shouldn't you scale a business?   

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Ian Richards is a chartered financial planner and founder of Work to Live Financial Planning. Ian focuses on giving you certainty over what to do with your money by producing a tailored plan to achieve your goals. He specialises in independent financial advice, financial planning, lifestyle planning, investments and pensions.

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(00:00) Introduction
(03:47) Ian Richards background
(05:52) How much of financial planning is mindset?
(07:46) Is it better to save or spend all of your money?
(09:45) How do you find your financial 'why'? 
(15:55) What do you consider when building a financial plan?
(19:05) Scarcity mindset and lack of financial clarity   
(21:43) The fear of lifestyle inflation 
(24:23) How do you manage your income as it increases?
(27:14) How do you structure your income on a monthly basis? 
(29:53) What do you do if there is a financial market crash?   
(32:58) Feeling the pain at the bottom of the market 
(36:50) How should you invest a large sum of capital?
(40:43) What is income protection insurance?
(43:41) How important is accountability & ownership?   
(49:00) Where can people find you?

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10 of the most valuable lessons learned from being immersed in the world of podcasting. This extends much further into all aspects of life, business, marketing and monetisation.

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(00:00) Introduction
(01:41) Lesson 1
(03:21) Lesson 2
(05:08) Lesson 3
(06:57) Lesson 4
(09:52) Lesson 5
(13:08) Lesson 6
(16:04) Lesson 7
(18:49) Lesson 8
(21:25) Lesson 9
(23:42) Lesson 10

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Raja Ali has extensive experience in the financial services sector while working at major blue chip companies like Goldman Sachs, UBS and Credit Suisse to name a few. Raja is founder and director of Trimwise and has continued to work on his vision with a mission to expand the company locally & globally.

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(00:00) Introduction
(03:05) Raja's background in finance & startups
(05:21) The biggest drivers to starting new companies & ideas
(09:10) How to approach senior members 
(11:15) The importance of networking & key skills
(13:15) Drive, determination & communication 
(15:20) Building relationships and the input/output paradigm 
(19:01) Soft skills and building interpersonal skills   
(20:24) What do you see in the most successful candidates?
(23:41) Identifying and capitalizing on opportunity
(24:55) Creating long and short term goals
(27:25) How to manage your time and workload better
(29:30) How has entrepreneurship benefited your career?
(32:40) The Lean Startup by Eric Ries
(36:42) Delegating marketing, sales, editing to better people
(37:49) Balancing your career, life & entrepreneurship
(44:44) Avoiding a life of mediocracy
(48:01) Conclusion

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Heather Osgood is the founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising. With an extensive background in radio advertising and love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results and assist podcasters in finding sponsors. She is an influential voice in the podcast advertising space and has sold over 50K ads in the last five years.

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(00:00) Heather's background in podcast advertising
(05:12) What's the potential for brands sponsoring podcasts?
(07:18) The high retention & engagement rate of podcasts
(09:08) The friction involved in podcasting right now
(11:15) The alignment between brands products & hosts
(13:49) Understanding your demographic & audience profile
(17:25) How do you approach brands for sponsorship?   
(21:19) How many downloads do you need for podcast advertising?
(24:05) Packaging social media channels together in a partnership 
(25:07) How should you price advertising on your podcast?
(29:19) Using affiliate marketing to your advantage 
(31:18) Total conversion rate numbers   

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Everything you need to start a fantastic podcast.

Microphones:
TONOR USB Microphone Kit: https://amzn.to/31v2fVn
Blue Yeti Microphone: https://amzn.to/3CMuCwe
Shure MV7: https://amzn.to/3whhLzz

Camera:
Sony Alpha A6400: https://amzn.to/3GSER4D
Sony Alpha A6100: https://amzn.to/3kqpOph
Sony Lens 16-55mm f/2.8 lens: https://amzn.to/3CN3PQr

Recording & Hosting:
Riverside FM: https://bit.ly/2ZQKC1I
Buzzsprout: https://www.buzzsprout.com/?referrer_id=1469641

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(00:00) Category & niche
(01:55) Audio equipment
(05:25) Video equipment
(08:29) Recording software
(09:43) Editing software
(10:35) Hosting & directories
(13:30) Launch day

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Darragh Lucey is cofounder of Yooni. Yooni is a machine learning career guidance tool which simplifies the university course searching process. Darragh is also the founder of Grade Academy which aims to transform the way Leaving Certificate students study.

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(00:00) Introduction
(04:59) Building social platforms is slow and gradual
(07:31) Taking the first steps & people's impressions
(08:44) Analyzing data and pivoting
(10:58) Key person of influence & finding your why
(13:43) Gary V, hustling & documenting
(15:17) Building engagement & converting into sales
(18:09) How do you build a platform & business online?
(21:42) Using Fiverr to your advantage
(24:10) Developing processes and systems online
(27:43) Building a community through storytelling
(29:32) Creating multiple platforms for your audience
(33:20) 1000 True Fans online
(35:00) The challenges to scaling & searchability
(38:55) Money made for yourself vs. a company
(41:29) Opportunity to monetize online

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“Start first, edit second” is inspired by Simon Ree who has given me the drive to continuously aim for more.

If you are a brand, start-up, entrepreneur or individual, there is no better way to connect with your audience than podcasting. You will quickly foster a community to speak to in a direct and intimate way.

Whether your goal is to create a distinctive brand, increase sales or just build credibility, podcasting is the best medium to convey your message. Kickoff Sessions will provide you the exposure you deserve by creating the perfect show tailored to your audience.

We focus on the details so you don’t have to.

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(00:00) Introduction
(00:58) Kickoff Sessions Consulting
(02:25) We are never fully ready & improving in iterations
(05:31) The challenge in taking the first step
(08:03) Summary

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