Afolabi Oyerokun is the Co-owner of Honu Worldwide, a Pennsylvania-based company that streamlines business practices for optimum efficiency and profitability. Afolabi’s 20 years of experience as an expert in logistics and streamlining strategies and relationship building led him to found Honu Worldwide. Because he has such a talent and passion for finding high-quality products at bargain prices, Afolabi spends his time helping seven-figure Amazon brands increase their profits. Additionally, Afolabi is the CEO of Trillion Source, a business consulting firm for new product development.

In this episode…

Depending on the industry niche, e-commerce runs the risk of becoming oversaturated. Additionally, it doesn’t help you as a seller to create or market products that are overproduced. So, what must you do to succeed as an Amazon and e-commerce entrepreneur?

Business leader Afolabi Oyerokun advocates for innovation. Instead of gauging the market to see what’s selling, do your due diligence to discover what consumers need so you can bring something new to the market. As a veteran e-commerce entrepreneur, Afolabi offers a wealth of knowledge and experience.

In this episode of the eComm Breakthrough Podcast, host Josh Hadley welcomes the Co-owner of Honu Worldwide, Afolabi Oyerokun, to discuss starting an Amazon business. Afolabi shares how he entered the world of Amazon, strategies for starting and exiting a business, seller lessons to avoid, and more.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh: [email protected]
• Hadley Designs
• Hadley Designs on Amazon
• Afolabi Oyerokun on LinkedIn
• Honu Worldwide
• Afolabi’s special gift — email: [email protected]

Special Mention(s):

• Kevin King
• Steven Pope on LinkedIn
• Norm Farrar on LinkedIn
• Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki
• Kajabi
• Click Funnels
• Russell Brunson on LinkedIn

Related Episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
• “Four Critical Pillars for Amazon Listing Optimization”
• “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar”