In this episode of What’s Best For The Patient Is Best For Business, Jerry continues his insightful conversation with physical therapist and sales expert Biagio Mazza in Part 2 of their discussion. Building on the foundation laid in Part 1, Biagio dives deeper into the art and science of sales, drawing striking parallels between the skills required in physical therapy and those needed to excel in sales. Whether you're a PT looking to improve patient outcomes or a business professional aiming to refine your sales strategy, this episode is packed with actionable insights.

Key Takeaways:

1. Sales and PT Are Both an Art Based in Science: Biagio explains how both fields require a blend of technical knowledge and interpersonal skills, emphasizing the importance of adapting to individual needs rather than relying on rigid techniques.

2. The Importance of Systems: Learn why having a structured sales process—similar to a PT treatment plan—is crucial for success. Biagio outlines his seven-step sales system, from building rapport to closing the deal.

3. Emotional Decision-Making: Discover why 95-100% of decisions are emotionally driven and how to identify and address the emotional "pain points" of your clients or patients.

4. The Power of Bonding and Rapport: Biagio shares practical tips for establishing trust and connection, whether you're in a clinical setting or a sales meeting.

5. Practice Makes Proficient: Just like mastering PT techniques, becoming skilled in sales requires consistent practice and refinement over time.

Tune in to hear Biagio break down his proven sales framework, complete with real-world examples and strategies you can apply immediately. Whether you're a PT, business owner, or sales professional, this episode will leave you with valuable tools to enhance your communication, build stronger relationships, and drive better results.
Listen now and take your skills to the next level!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!