What if your favorite indulgent treat could also be a powerful act of integrity, transparency, and self-respect?

In this heartfelt episode, I sit down with Lex Evan — An eco-conscious luxury bakeshop serving award winning organic & fair-trade treats with No Naughty Ingredients® and a guiding principle of Radical Ingredient Transparency®. LEXINGTON BAKES is the culmination of Lex’s 20-year career in brand strategy and design, and his 15-year self-guided study of pastry. Previously, Lex led the design, strategy, and creative direction of iconic global brands, products, and teams for some of the world’s most impactful beauty, health and wellness brands.

We explore what it really takes to build a mission-driven brand without losing your soul — from surviving the pressures of the CPG world to staying handmade even as demand explodes. Lex shares how kindness, boundaries, and clarity of purpose have been his secret weapons in both business and life. We also talk nervous system regulation, the illusion of “making it,” the emotional nutrition in food, and the quiet power of simply doing things the right way. Lex is Queer and Non-binary, and has a personal ambition to support, uplift and empower Women and gender-minority founders and leaders.

Whether you’re an entrepreneur, a conscious consumer, or someone craving more heart in your hustle — this episode is nourishment for the soul.

Resources: 

Get 20% off Lexington Bakes with code: HEALING20

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Follow the host, Claudia, on Instagram and check out her website

Shop Puori grass-fed protein powder + supplements (Clean Label Certified and third-party tested!!!) discount code: HEALINGTHESOURCE