LifePilot: Be the CEO of your life with Natalie Sisson

By Natalie SissonSociety & Culture Education Self-Improvement Relationships How To

LifePilot: Be the CEO of your life with Natalie Sisson episodes

February 11, 2016[237] How To Stand Out From A Crowd And Position Yourself As An Expert When You're Just Starting Out
One of the toughest things do when you are starting out and even as you're growing your business, is figuring out and defining your true expertise.
To give you an example,when I started out I was attempting to position myself as an expert in helping you to use social media effectively to get more business.
I sure didn't feel like an 'expert' but I was certainly ahead of the curve compared to the rest of the entrepreneurs keen to learn from me.
The thing is, the minute you position yourself in your area of expertise as the 'go-to' person in your niche or industry, and the ONE person people always think about or refer to when it comes to the area you are knowledgeable in, your business is going to explode...if you leverage your expertise.
In this Fresh in Fifteen episode I share:
How to figure out how best to define yourself
When is the right time to apply the label 'expert' and;
My Top Ten tips to standing out from the crowd and owning your expertise
Listen to my Podcast : Subscribe in iTunes | Play in Browser
Key Resources I mention or add value to this podcast:
Find out more about my new initiative Right2Freedom
Read : Find What You Love to Do and Create More Freedom in Business with Scott Barlow
Read : You Are Extraordinary: Getting Over The Fear of Standing Out
Read : How to Ensure Your Brand Stands Out Online
Want to start and grow your own freedom lifestyle business?
How to Leave Me a Review on iTunes
Send the review screenshot at angeline @ suitcaseentrepreneur.com and you'll get my Suitcase Entrepreneur Audio book for free!
Leave yours on iTunes here!
Inspiring stories about freedom-lifestyle successes
in iTunes by Irene / freedomlifestylecoach
I love listening to these inspiring stories of entrepreneurial success these interviewees achieved while traveling the world, having tons of fun and finding their own authentic voice. Gives me courage to publish my story of long term world travel and how it all started - more than 6 years ago. I'm glad I stumbled upon Natalie's podcast because she creates a global and virtual community - and that's what world travelers need.
15 min
February 08, 2016[236] How To Get Off Of The “Cash Flow Roller Coaster” With Josh Turner
Have you ever sat around and wondered... "what should I be doing right now to grow my business?"
We've all been there...
And, with so many distractions around us these days, it's almost impossible to stay focused or to even know what to do next.
That's where Josh Turner comes in.
You may remember him from episode 188 where we discussed his strategy for using LinkedIn to grow your business.
Josh has had hit after hit with his book "Connect" and his course LinkedUniversity.
Now, Josh is back at it again with a new book to help you in your business called "Booked".
Today he's here to reveal a simple system you can implement in your business – whether on or offline – so that you can practically guarantee a consistent stream of leads and sales.
Podcast: Subscribe in iTunes | Play in Browser
What you’ll learn in this podcast:
The surprising statistic of business owners who do not have systems in place to consistently get leads and appointments
What most entrepreneurs do (when they’re first starting out) that leads to tons of wasted time
The process you need to use if you want to create consistent revenue in your business
What the “cash flow rollercoaster” is and how to get off the ride successfully
How to spend as little as 20 minutes a day growing your business (and where to stop spending time immediately)
How long it takes to grow a business that brings you income consistently (as long as you’re willing to put in the work)
What to do if you want to be an authority in your field (this is hands down one of the most powerful ways to grow the “know, like, and trust factor”)
Why you don’t need to create all of the content you’re sending to your audience (and what to do alongside your content to have a well-rounded strategy)
The first thing you need to do if you want to land ideal clients
Want to take this further? Download the FREE Bonus Workbook
Key resources:
LinkedSelling helps organizations increase sales utilizing LinkedIn. We offer training, custom workshops, and fully outsourced LinkedIn marketing campaigns. Our team has industry leading experience utilizing LinkedIn to grow sales for companies of various sizes, throughout many industries.
LinkedUniversity.com is the definitive training program for building your business on LinkedIn.
Looking to book more sales appointments and get more clients?. Then get you FREE copy of "Booked".
Read : Create Lead Magnets that Convert and Grow Your Email List
Read : Inject fun and process into your business so that you become a sales machine
Enjoyed this episode? Share this on social media in one click:
Get off the "cash flow roller coaster" as an #entrepreneur with @joshbturner @suitcasepreneur http://bit.ly/tse-236
45 min
February 04, 2016[235] How to Create Lead Magnets that Convert and Grow Your Email List
The theme on my podcast and blog for this month is all about how to gain visibility, build credibility and get more leads that convert into sales.
Do you want to grow your email list? Of course you do. That should be THE prime activity you focus on every day and week.
You can read all about why the money is in the list and why it's soooo important in this post.
Today we're going to focus on the best way to build your list on your website - by offering your website visitors a juicy lead magnet they just can't refuse.
A lead magnet is something of value that you offer in exchange for an email address. This could be an eBook, checklist, blueprint, audio, video or video series, email series or even a webinar training. The options are almost limitless.
But if you are getting hundreds of visitors on your website and you are not converting any of them, then your lead magnet is not working for you.
In this Fresh in Fifteen episode I share:
Examples of great lead magnets
The highest converting Lead magnet ideas that that might work for you
What to do if your lead magnet is not working
By the way I highly recommend LeadPages for creating amazing landing and lead pages plus LeadBoxes to optin on quickly and easily. So if you go ahead and take up one of their plans, forward your receipt to [email protected] and we will send you a BONUS short video training on how to set up a rocking LeadPage in less than 10 minutes.
Listen to my Podcast : Subscribe in iTunes | Play in Browser
Key Resources I mention or add value to this podcast:
LeadPages™ was designed to help you build your audience, build your list and make more sales with video. It’s the easiest way to create beautiful landing pages, launch pages, sales pages and squeeze pages for your website that actually convert.
If you're email inbox is overloaded I recommend you get your sanity back with Sanebox
Read : A Peek Into Your Website and the Power of a Call-to-Action
Read : How To Become A Sales Machine Online and Offline with Wes Schaeffer
Read : Email Marketing and Sales Funnel Ninja Tactics with Daniel Faggella
Want to start and grow your own freedom lifestyle business?
How to Leave Me a Review on iTunes
Send the review screenshot at angeline @ suitcaseentrepreneur.com and you'll get my Suitcase Entrepreneur Audio book for free!
Leave yours on iTunes here!
Instagrams from Freedom Fighters listening in – yes that’s YOU
In my podcast I’m asking you to tag me on Instagram (also works on Twitter) @nataliesisson with a picture of where you’re listening to me in the world. Then I can feature you here and share the love.
16 min
January 28, 2016[234] How To Become A Sales Machine Online and Offline with Wes Schaeffer
Having a successful business online comes down to one thing:
Knowing how to make sales.
After all, what's a business without knowing how to make money?
Today's guest is not only good at making sales, he has a heck of time in the process.
Wes Shaeffer, known as "The Sales Whisperer", started marketing his services locally and has moved his entire business online.
So, with video, blogging, and social media, Wes has been able to help more people in more places...
And the people he helps are raving fans of him and his personality.
Wes is here today how to inject the same kind of fun and process into your business so that you become a sales machine!
Podcast: Subscribe in iTunes | Play in Browser
What you’ll learn in this podcast:
The type of mindset to have around your product offer that almost guarantees people will listen to you
One thing you can focus on right now that will make you a better marketer, sales person, and copywriter
How to quickly get the attention of the person you’re selling (or your online target audience)
What you should listen for or pay attention to when selling someone (so that you can clearly get your message across)
The very basic thing that selling comes down to at the end of the day
A great fishing analogy from Wes about being great at making sales
Why your content online needs to be “consumable” and how to apply this to all parts of your business
What to do if you wanted to target the retired niche vs. millennials
The two kinds of sales and how to get more of the best kind
The most common missing element of online content these days
A powerful marketing lesson to learn from people like Howard Stern and Rush Limbaugh
Why you should never apologize about being you
Want to take this further? Download the FREE Bonus Workbook.
Key resources:
Check out Wes at TheSalesWhisperer.com
44 min
January 28, 2016[233] How to Repurpose What You Have to Create Extra Revenue Streams
Even though I ask you to focus on ONE major thing in your business - your mission, your expertise, you know the one thing, that doesn't mean we can't spin that ONE thing into multiple streams of income.
So how do you start and how do you choose what those revenue streams will be, you ask?
Almost 6.5 years ago I launched my blog and a whole year later figured out my first way to monetize my knowledge and my platform.
I looked at what I'd become known for and considered having some 'expertise' in and realized I could help entrepreneurs use social media to grow their business.
The very first thing I did was hold a Social Media Bootcamp, which was a physical workshop in Vancouver, Canada.
But I didn't stop there, I turned it into an online program and several other revenue generating offerings, and all this stemmed from an initial free blog post series.
You see, you have several options if you want to take existing content - in audio, written, video or workshop, and want to turn all that hard work and effort into products and services your customers will love.
It just takes understanding your talents and strengths and what people want to repurpose what you have into mo' money!
In this Fresh in Fifteen episode I share ways to create extra revenues by doing just that.
Listen to my Podcast : Subscribe in iTunes | Play in Browser
Key Resources I mention or add value to this podcast:
Watch this video on my 3 main ways of making money online
Get started making money with affiliate marketing
Join the 10 Day Social Media Challenge and learn to establish your credibility, build a loyal community, generate more traffic, gain new leads and grow your customer base.
How to price your products and services and charging what you are worth.
How To Create A Thriving Community Using Facebook Groups with Jill Stanton
Want to start your own online business? Sign up for VIP details on my flagship program, The Freedom Plan
The Freedom Collective - join to get answers to questions like how to price your offerings and much more like a monthly expert training and group coaching.
Want to start and grow your own freedom lifestyle business?
Inspirational + Practical
in iTunes by GBaldwin from USA
Natalie hosts a great podcast with great guests giving practical advice! She doesn’t just talk this stuff…she actually lives it. Inspiring and encouraging…definitely subscribe to this one.
Leave yours on iTunes here!
14 min
January 24, 2016[232] How to use Marketing Helium to Get a Constant Flow Of Ideal Clients with Dov Gordon
In business, everything always boils down to sales.
When you know how to get the exact kind of clients you desire, you literally have the ticket in your hand to a stream of income.
Unfortunately, it's not always that easy.
It’s easy to look at someone else’s business and think, “why don’t I have that?”
Most people start chasing what others have and competing with those with much more experience instead of focusing on their strengths and measuring themselves against their own progress.
You start focusing on tactics – because that’s what you think is working for others, only to realize it’s the foundational training that moves you further.
Today’s guest, Dov Gordon, calls this “marketing helium”, and is here to show you how to create a simple marketing message that gets the attention of the right customers for you.
Podcast: Subscribe in iTunes | Play in Browser
What you’ll learn in this podcast:
Why there’s no single “recipe for success”
What marketing helium is (and why that’s important for getting clients)
How to get your potential clients to say “yes” to working with you
Why you should avoid 90% of information out there about marketing (and the three things to focus on instead)
How to get hyper-specific about what problem you solve and get the attention of those who need your help
A 3 step exercise to help you get clear about your niche and how you can help them
How to properly craft a lead magnet (most get this all wrong)
What to do to make it clear that your prospects should contact you about a paid product or service
How to make a simple marketing message that’s clear and gets the attention of your target audience
When you should focus on tactics (and what to do once you start)
Want to take this further? Download the FREE Bonus Workbook.
Key resources:
Check out Dov Gordon's website at DevGordon.net
Proven Small Business Marketing Ideas and Strategies
7 Lessons in Launching Physical and Digital Products
47 min
January 22, 2016[231] Master the Art of Pricing and Charging What Your Worth
If I received $10 for every time I got asked a question around pricing and how much to charge I'd be a freakin millionaire by now, like:
How much should I charge for my web design package?
Should my eBook be $19 or $29?
Do you think I'm charing to much for this?
And there's a good reason this is such a common challenge for entrepreneurs - because no-one teaches you how to go about doing this - especially when you're starting out.
So how on earth are you to know what you should be charging your customers?
When you're starting out you simply have no real idea how to value what you do, or what price will be the sweetspot for your customers.
Or you get stuck looking at competitors and thinking you're charging too much or need to undercut them.
Well I'm here to rescue from all that guess work by providing you with 4 keys to pricing right and charging what you're worth.
I know this is a key area almost every entrepreneur gets stuck on because when I ran my Suitcase Entrepreneur Annual Survey it's the number 1 topic that you said was most important to learn more about - a whopping 68% of all respondents chose it.
That's also why my theme for January on this podcast and blog is monetizing yourself and how to generate extra revenue streams to build your business.
In this Fresh in Fifteen episode I share:
The smart and non-smart questions to ask to validate your pricing
Using anchoring to your advantage
Why you need to rethink 'fairness'
The reason you must focus on value
How to use my profit matrix to find your perfect price
Listen to my Podcast : Subscribe in iTunes | Play in Browser
Key Resources I mention or add value to this podcast:
Attracting Red Carpet Clients to Your Business
Can a f#ck off price help you earn what you're worth - great video by Natalie MacNeil
How To Conquer Your World In 2016 with Natalie MacNeil
How To Create A Thriving Community Using Facebook Groups with Jill Stanton
3 Steps To Create A Public Speech People Will Remember Forever Even If You Are A Novice with Alexia Vernon
Get on The Freedom Plan VIP list - to be first to know when you can join and learn about the Profit Matrix Calculator where I show you how to better price your products and charge for your time.
The Freedom Collective - join to get answers to questions like how to price your offerings and much more like a monthly expert training and group coaching.
Want to start and grow your own freedom lifestyle business?
These are super sassy! Love it!
in iTunes by EOFire.com
The suitcase Entrepreneur gives an incredible insight to Entrepreneurs on the move. Natalie is witty I just love the banter. Keep it up girl!
Leave yours on iTunes here!
16 min
January 17, 2016[230] 3 Steps To Create A Public Speech People Will Remember Forever Even If You Are A Novice
For most people, going up on stage is one of two things:
Nerve wracking, or exhilarating.
Whatever the case, I believe everyone has something in them to share with the world – whether it’s to inspire or to improve.
Today’s guest, my good friend Alexia Vernon, has created a business around helping others step into the spotlight, develop their core message, and spread it to the world.
You may remember her from episode 118 where we talked about stepping into the spotlight and developing your message.
Podcast: Subscribe in iTunes | Play in Browser
What you’ll learn in this podcast:
How to find what you’re good at right now and offer it to the market to grow your business
How to stop relying on one source of income and decide what to do next
The different ways you can profit from speaking
What the “Spotlight Talk” is and how you can build a business from it
The key tips for developing a memorable speech
What to do if you’ve never given a public speech or want to improve on your current speeches
The common misconception about where to start with your speech (hint: it’s not the story)
How to make your idea “spread”
The three questions you must ask yourself before you sit down to create a memorable presentation
The importance of having rock solid content
How to go from doing a TED talk to growing your tribe and monetizing your speech
In copywriting or storytelling – why it’s not about the right words, it’s about your words
What to do if you get nervous before going on stage or doing something big
Want to take this further? Download the FREE Action Guide.
Key resources:
Previous episode with Alexia: How to Step Into the SpotLight and Develop Your Core Message with Alexia Vernon
The King's Speech
Check out Alexia's program: Your Spotlight Talk - I signed up and can't wait!
Read : How To Get Paid To Speak And Share Your Passion with Grant Baldwin
Read : Master the Art of Being a Professional Speaker and Author with Hugh Culver
Read : How To Steal The Show with Michael Port
Enjoyed this episode? Share this on social media in one click:
Want to create a memorable speech that's unique and truly you? Listen to @AlexiaVernon and her 3 questions to make it possible
39 min
January 14, 2016[229] Be Careful What You Wish For
This week I have wished for quite a lot and it seems to be all falling out of the sky for me and landing in my lap.
It all started after New Years where I was up visiting my dear friend Catherine Newton and we talked about our goals and I read my Painted Picture out loud to my entrepreneurial friends, which is a very clear 3 year vision, written in the present tense, of where you want your business and life to be.
As I shared it with them out loud, all of us realized that I was playing it small and that with the results I've achieved in the last year alone I needed to stretch myself more, up my revenue and fundraising goals and amp up my language used throughout my Painted Picture to reflect what I want to achieve in this lifetime.
Below is my current Painted Picture that's been viewed over 35,000 times and that still stands true, but that I'll be updating very soon!
After our discussion and my realization, I read a great article about "8 Things That Self-Made Billionaires Do Differently" and number 6 was about using storytelling to make your vision more compelling; not mission-speak - which was inspired by Steve Jobs.
It's all about setting your big vision and creating your Painted Picture, something I take my Freedom Plan members through as a core part of my program early on.
Without a vision, what do you really have in life? You need your why to inspire you every day, not only you but your tribe, customers and team.
In this Fresh in Fifteen episode, I talk about turning your vision into a detailed story and Painted Picture as well as how you can apply this billionaire success trait to yourself!
Listen to my Podcast : Subscribe in iTunes | Play in Browser | Download
Key Resources:
Check out my new 3 Year Vision for life and business I want to come true by Dec 31st 2017
Visualise Your Business Future With The Power of a Painted Picture
How To Steal The Show with Michael Port
8 Things That Self-Made Billionaires Do Differently
Join the Freedom Collective community starting from just $1 for a free trial month and get access to coaching, experts and other like-minded entrepreneurs

Inspiring stories about freedom-lifestyle successes
in iTunes by Irene / freedomlifestylecoach
I love listening to these inspiring stories of entrepreneurial success these interviewees achieved while traveling the world, having tons of fun and finding their own authentic voice. Gives me courage to publish my story of long term world travel and how it all started - more than 6 years ago. I'm glad I stumbled upon Natalie's podcast because she creates a global and virtual community - and that's what world travelers need.
Leave yours on iTunes here!
15 min
January 11, 2016[228] How To Create A Thriving Community Using Facebook Groups with Jill Stanton
Creating epic blog posts, podcast episodes, and websites isn't the hard part of running an online business...
It's knowing what kind of content is going to be most useful and valuable to your audience.
And if anyone knows this better, it's Jill and Josh from Screw The 9 To 5.
Together, they've built a system around their Facebook Group that acts as the top part of their funnel.
While most people point everything back to their email list or website (which is still a piece of their funnel), they've grown a following in a place where their audience can interact, network, and grow as a unit.
Jill will make you look at community centers like Facebook Groups in a completely different light, and she shares the exact blueprint they're using right now with their audience.
Podcast: Subscribe in iTunes | Play in Browser
What you’ll learn in this podcast:
The big difference between your email list and community groups (that results in more engagement)
How to prevent the “eye roll” from your audience (and still be a daily part of your community’s life)
What to do if you’re looking to start a Facebook Group (to get your first 100 people inside)
A simple trick you could use on your website to get cold-traffic to join your group
What to include in your welcome emails that gets your email subscribers to go join your community
How to always drive traffic to your Facebook Group
The psychological reason (that could result in more sales) to send your audience to your Facebook Group before your email list
The almost obvious way to make sure your community is lively, active, and participating
A weekly blueprint for what you can do inside of your community to build consistency and engagement
How to encourage family, appreciate, and reciprocity in your community through your posts
The ROI potential of a Facebook-style group in your business (for your email list, podcast downloads, and new members)
How to use blog posts, lead magnets, and sales funnels to boost sales from your Facebook Group
What the “octopus” is and what it means to your business
How to know exactly what your audience wants, create it, and then tell them about it (to start the “domino effect”)
Want to take this further?
Jill's findings and advice on Facebook Groups are working right NOW online.
In today’s Action Guide, you’ll get a downloadable guide you can use to reference and implement exactly what’s built the Screw The 9 to 5 Facebook group.
It’s called:
The “Build Your Community” Handbook.
Download the FREE Bonus Workbook by clicking here..
Key resources:
Check out Jill and Josh's website at Screw The 9 to 5.
Craving a posse of like-minded people that just “get” you and don’t just think you’re doing “that internet business thing”?
Edgar is a social media scheduling tool. All of your updates are sorted into categories that you create and published on a schedule that you choose, so Edgar publishes what you want, when you want it. No manual scheduling, no busywork, and no hassle.
James Schramko 2016 Predictions on Creating and Running An Online Business
Join the Freedom Collective community starting from just $1 for a free trial month and get access to coaching, experts and other like-minded entrepreneurs
Enjoyed this episode? Share this on social media in one click:
Want to create a thriving community using a Free Facebook group? Listen to @screwthe9tofive to find out exactly how http://bit.ly/tse228
42 min