PRE PS: THIS WEEK on Thursday, we are hosting a very special LIVE private training where, for the very last time, we are sharing our complete methodology for a successful online course selling system that has a steady flow of highly qualified traffic and a well optimised and high performing selling system.

If you've ever been curious to know about our process, we highly recommend that you come along here. There is NO obligation to join us in Launchpad if you just want to come along to the training! It's completely free to come along, and incredibly valuable.
 
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The formula for sold out sales is SIMPLE, but not easy.

Here's the special sauce:

Traffic + Conversion = Sold Out Sales.

Traffic refers to eyeballs on your offer 👀

And conversion refers to whether those eyeballs purchase 💸

In today's podcast episode, we are breaking down these ESSENTIAL pillars for online courses, and how to optimise both for success.

In this episode, we discussed:
✔️ The Four Essential Elements for Online Course Success;
✔️ Traffic;
✔️ Conversion;
✔️ And MORE!

Full show notes for this episode can be found at:
https://thecoursecartel.com/197

---------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

PRE PS: Have you had "creating a leveraged course, group coaching program" on your "wish list" for far too long? If so, it's time to take action!

We're currently enrolling for our VERY LAST EVER enrolment of Launchpad in a special six month container at a six month rate. We also a super special bonus for those that join us.

To apply to find out more, and to get an invite to our upcoming LIVE private training where we will be sharing the COMPLETE roadmap for creating, launching and scaling a course with you, click here. The live training is in May, but the earlier you apply, the better your bonus! ;)

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Truthbomb: We will NEVER run a program as high touch again at the current price point.

Why?

Because there's a LOT involved in running a group program at the level we currently do.

And so, on the eve of our FINAL intake into Launchpad EVER, we're spilling the beans on EXACTLY what's included in Launchpad, and what is involved in running a group coaching program of this calibre.

Ever wanted to join, but wondered EXACTLY what you get?

Or ever mused over STARTING a group program like Launchpad, and wondered exactly what it takes?

In today's podcast episode, we break it allll down for you!

In this episode, we discussed:
✔️ Why We Started Launchpad;
✔️ Break Down of the Offer;
✔️ What's Involved in Running a Program of This Nature;
✔️ Things We're Proud Of;
✔️ Hiccups, Mishaps and Challenges;
✔️ The Final Intake of Launchpad;
✔️ And MORE!

Full show notes for this episode can be found at:
https://thecoursecartel.com/196

---------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

"Lifestyle Design" is an interesting concept.

Very practically, it refers to intentionally designing how you want to live your days, and designing your life FOR that.

But, how do you ACTUALLY do it?

The truth is, it's NOT an easy path.

It requires you to get really honest with yourself, to make some hard decisions and sacrifices in the pursuit of the thing you most want... and then to do the work required to make it happen.

"Lifestyle design' requires a conscious -- and sometimes uncomfortable -- series of decisions and actions, and I do think that's why many of us continue on autopilot and maintain the status quo.

In today's podcast episode, I am walking you through some very practical steps that I am taking to get more intentional about lifestyle design and how you can implement them, too!

In this episode, we discussed:
✔️ What Are You Optimising For?;
✔️ Define Your Perfect Average Week;
✔️ Project Plan;
✔️ Define Done;
✔️ Start Now;
✔️ And MORE!

Full show notes for this episode can be found at:
https://thecoursecartel.com/195

---------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

April is a month of big, big news for The Course Cartel.

And in the second big announcement in less than a week, we're sunsetting our FLAGSHIP group coaching program, Launchpad.

I KNOW.

Huge.

Don't worry though, we will be finishing with a bang... with the opportunity to join us in a 6-month container for the very FIRST and LAST time ever!

In today's podcast episode, here's the 411 on our big decision and how you can join us before we sunset Launchpad... for good!

In this episode, we discussed:
✔️ It's a Strange Time to Make This Decision;
✔️ The Cost of Delivery;
✔️ Making Bold Decisions Is Scary... But Growth Doesn't Come From Comfort Zones;
✔️ Honouring Launchpad with Our LAST Intake, Ever;
✔️ And MORE!

Full show notes for this episode can be found at:
https://thecoursecartel.com/194

---------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

I was supposed to be launching Legacy, my high level program for established course creators, this week.

But, I’m not. The reason is nuanced, but I wanted to share with you my thoughts in the event that it serves you, too.

The intention of the Legacy program is to help established course creators to reach the Lifestyle Business Sweet Spot. It’s a mission that many of you aspire to, and I always want to be in integrity when selling something.

And, the truth is? Right now, launching Legacy would move me OUT of the Lifestyle Business Sweet Spot.

In today's podcast episode, I'm going to share with you how, in many ways, I applied the Legacy framework to MYSELF to help me make this big decision.

In this episode, we discussed:
✔️ What I Am Optimising For;
✔️ Space to Evolve;
✔️ My Lifestyle Business Sweet Spot;
✔️ Validation;
✔️ Prioritising Life;
✔️ And MORE!


Full show notes for this episode can be found at:
https://thecoursecartel.com/193

---------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

❌ Do not do this: Set an arbitrary and likely unrealistic revenue goal for your next 12 months (without any clear idea of WHY you’ve set it), burn yourself out hustling to achieve it and then wonder where it all went wrong.

Here’s what I so often see:

People under $100k a year setting $100k as their revenue goal.

People over $100k setting $1m as their revenue goal.

And 99% of the online business world selling their coaching and programs off the back of being a “6 figure” or “7 figure” business owner (even if it was for a year in 2020).

I’m not a fan of arbitrary revenue goals anymore. 

Here’s what I AM a fan of instead:

1️⃣ Getting clear on the EXACT personal profit goal that will fulfil all of your personal, investing and lifestyle needs.

2️⃣ Working out the business profit you need to achieve that (because, you know, taxes).

3️⃣ Reverse engineering into a Profit Optimised Business Model to achieve THAT.

4️⃣ Enjoying the journey and being okay with it taking more than 1 year to get there.


In today's podcast episode, I'm doing a deep dive on why you need to stop chasing an arbitrary revenue goal and start thinking about what would sustain the life you want, drown out the silly unrealistic expectations and get clear on your profit number.

Full show notes for this episode can be found at:
https://thecoursecartel.com/192

--------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

It’s true what they say: What got you here, won’t get you there.

And, if you're a course creator that has already enjoyed that first sweet taste of success, it's NOT going to be the same “hustle to the top”, “doing allll of the things” mentality that is going to catapult you from where you are into a business that feels as good as it looks, supports the LIFE you want to lead, enjoys high profit margins and doesn't, on any level, burn you out.

In today's podcast episode, we're sharing a few key parts of the proprietary business diagnostic to allow you to self-assess the health of your online course business, and to discover the obstacles you need to focus on to get them from where you are, to where you want to be.

In this episode, we discussed:
✔️ Endgame;
✔️ Profit;
✔️ Time;
✔️ Delivery;
✔️ Marketing;
✔️ Finances;
✔️ Projections;
✔️ Metrics;
✔️ Project Management;
✔️ Workflow;
✔️ Accounting;
✔️ Planning;
✔️ Lean Team;
✔️ Tools;
✔️ Processes;
✔️ And MORE!

🚨 Are you an established course creator keen to get your hands on the FULL 76-point diagnostic? DM me over at @the.course.cartel on Instagram with the word "CEO", and I'll gift it you for free!


Full show notes for this episode can be found at:
https://thecoursecartel.com/191

----------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

"I want a $100k launch," she said. "Can I do it?"

My answer was simple, and it's the same answer I give to EVERYONE I work with:

YES, you can.

BUT you can't focus on the 100k to get there.

Instead, you need to reverse engineer that dollar figure into KPIs - meaning, how much traffic do I need to reach that goal?

And then do whatever it takes to hit that KPI.

So often we WANT an outcome, and yet we either don't:

1) Know the metric we need to hit to take us there; or
2) REALLY commit to doing the work required to get to that metric once we know it.

In today's podcast episode, I am breaking down how to reverse engineer into your first or your next $100k launch from a numbers perspective, and then the commitment mindset required to take you there.

In this episode, we discussed:
✔️ Standard Conversion Rate;
✔️ A Traffic KPI;
✔️ A Traffic Plan;
✔️ A Rock Solid Commitment to Reach That Metric;
✔️ The Ability to Objectively Assess the Result;
✔️ And MORE!

Full show notes for this episode can be found at:
https://thecoursecartel.com/190

----------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

❌ Newsflash: Productivity is keeping you stuck on the "working all hours" hamster wheel.

The definition of productivity is, quite literally, the amount of output you produce. The more you can fit into a day, the more "productive" you are.

And as someone juggling a lot, achieving peak productivity used to feel like the holy grail for me.

"If only I could learn how to get more things done!" I used to think, "I can finally reach my endgame and FINALLY start working less!"

Sounds good in theory, buuuut...

Here's what happened.

I DID learn how to get more things done.

In fact, I managed to achieve more in a week than just about anyone else I knew.

And the BY PRODUCT of that?

Is that I was then able to fit even MORE in... and so the hamster wheel continued, faster and faster and faster.

Get more things done > Able to take on more things > Repeat.

I never ended up working LESS, I was just getting way more DONE in the hours I worked.

The more productive I was, the more I could do.

The more I could do, the more I could take on.

And because I had set "work times", what that meant is that I was never doing LESS... I was simply squeezing more and more in.

One day, I had a penny drop moment...

Maybe, I thought, it's not actually about getting more TASKS done in a day.

Maybe instead, it's installing more operational elegance into my business and how I do things SO THAT the business can be more effective, and ultimately need me less.

It was a defining moment, and in today's podcast episode, I am going to share with you five things that I started doing that finally got me OFF the productivity hamster wheel and towards the work/life balance I was doing it all for in the first place.

In this episode, we discussed:
✔️ PLAN;
✔️ Do Less;
✔️ Plan Tomorrow Today (Aaaand... If You Have a Team, Implement a Daily Huddle);
✔️ Time Block;
✔️ Measure Key Metrics;
✔️ And MORE!


Full show notes for this episode can be found at: www.thecoursecartel.com/189

----------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Are you building a business to support the LIFE you want?

If not, why not?

There's no use chasing an arbitrary $1 million in revenue if you aren't CLEAR on why you want that amount, or exactly what it will take to get there.

In today's podcast episode, we're sharing three things to consider when making the decision to intentionally design a business to support a LIFE that you love.

In this episode, we discussed:
✔️ Setting a Personal Profit Goal;
✔️ The One Thing People Forget When Setting a Personal Profit Goal;
✔️ How to Build a Business to Support a Specific Profit Goal;
✔️ Different "Impact" Models;
✔️ The Importance of LIKING the Lifestyle Your Business Affords You;
✔️ And MORE!


Full show notes for this episode can be found at:
https://thecoursecartel.com/188

----------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool