Lifestyle Business School

PRE PS. We've JUUUUST opened FREE registrations for our brand new Live Masterclass, where we're going to share the complete operating system for building an expert business in 2024.  This is for coaches, course creators, service providers and experts who aspire to get the "business sweet spot" intersection of profit, time and lifestyle in a very real, very systematic way. Register here for our LIVE virtual game changing FREE Masterclass for online experts. This will be THE most eye-opening masterclass you will attend this year.


Welcome to Dream and Design - a free program dedicated to helping you to design - or re-design - a leveraged expertise-based online business to your version of the Lifestyle Business Sweet Spot.

This week's podcast episode is Module 4 in Dream and Design where we talk about why a Personal Brand is the superpower of a Personal Brand Business, the hierarchy of a personal business and what to focus on at every level, and lastly how to craft a personal business that stands out, with a talkaboutable edge.

Truth-bomb: Your personal brand is your superpower.

As we begin to compete more and more for attention online, having a rock solid personal brand is one of the MOST valuable assets you can have. 

It builds a moat around you that is difficult to penetrate, because people are aligned with YOU and YOUR unique take on your subject matter. 

This separates and differentiates you from AI, other commodity products and people without the authority and expertise that you have cultivated. 

And YET? 

It’s so often NOT done right, and it manifests down the line in a business that fails to stand out, content that doesn’t connect, social media accounts that fall flat, podcast pitches that get ignored... and more. 

Often, the founder will attribute their lack of traction to TACTICS.

They’ll wonder what’s wrong with the Instagram algorithm. 

Or SEO for not driving people to their blog. 

Or, they’ll complain that it’s so crowded out there, and lament that they started too late and that perhaps they’ve missed the boat all together. 

They haven’t. 

It’s not. 

They just don’t have the personal brand foundations in place, and it is permeating through the entirety of their personal brand business, and in the ATTENTION they are able to command in a crowded online business space. 

When You're Ready, Here's How We Can Help You:

Register for the FREE Masterclass to Discover the Back End Business Blueprint for Installing Operating Elegance into Your Expertise-Based Online Business. Register now for Free: https://thecoursecartel.com/operationalelegance

Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Enrol now: https://www.thecoursecartelacademy.com/lifestylebusinessschool

PRE PS. We've JUUUUST opened FREE registrations for our brand new Live Masterclass, where we're going to share the complete operating system for building an expert business in 2024.  This is for coaches, course creators, service providers and experts who aspire to the "business sweet spot" intersection of profit, time and lifestyle in a very real, very systematic way.  Register here for our LIVE virtual game changing FREE Masterclass for online experts. This will be THE most eye-opening free masterclass you will attend this year.



Welcome to Dream and Design - a free program dedicated to helping you to design - or re-design - a leveraged expertise-based online business to your version of the Lifestyle Business Sweet Spot.

This week's podcast episode is Module 3 in Dream and Design where we guide you to define your Business Model Sweet Spot by discussing your Business Model alignment, discerning which "type" of founder you are, aligning to the relevant Pricing Model for you and much more!

With that being said, I'd like to introduce you to the "Leveraged Expertise Based Business Model."

This business model easily fulfils all three criteria for the Lifestyle Business Sweet Spot, and can be defined broadly as a model of business in which you are packaging up your Intellectual Property into something leveraged and scalable (value is divorced from time).

The key element?

Your PRICE is set based on VALUE, not on hours.

And, that value comes from packaging your Intellectual Property up in a leveraged way to facilitate a transformation.

When You're Ready, Here's How We Can Help You:

Register for the FREE Masterclass to Discover the Back End Business Blueprint for Installing Operating Elegance into Your Expertise-Based Online Business. Register now for Free: https://thecoursecartel.com/operationalelegance

Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Enrol now: https://www.thecoursecartelacademy.com/lifestylebusinessschool

Welcome to Dream and Design - a free program dedicated to helping you to design - or re-design - a leveraged expertise-based online business to your version of the Lifestyle Business Sweet Spot. 

This week's episode is Module 2 in Dream and Design, we help you get crystal clear clarity on the personal and business profit goal you need to fulfil your "Lifestyle Business Sweet Spot" and we will define your "enough" revenue number, so that you're able to competently and confidently achieve it (and not a cent more — we'll explain why). 

In businesses where SIX AND SEVEN FIGURES are the measures of success, one can forget that in the relentless pursuit of more leads, more sales and more MONEY-IN-THE-BANK, achieving those things at any cost isn't ACTUALLY the thing we want.

Clarity on your endgame is game-changing, because it equips you with the navigation system to avoid running months and YEARS in the wrong direction.

This is where you pick a desired endgame REVENUE number for how much you ultimately want your current or future business to be making, intentionally - with a focus on PROFIT. 

When You're Ready, Here's How We Can Help You:

Register for the FREE Masterclass to Discover the Back End Business Blueprint for Installing Operating Elegance into Your Expertise-Based Online Business. Register now for Free: https://thecoursecartel.com/operationalelegance

Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Enrol now: https://www.thecoursecartelacademy.com/lifestylebusinessschool

Welcome to Dream and Design - a free program dedicated to helping you to design - or re-design - a leveraged expertise-based online business to your version of the Lifestyle Business Sweet Spot.

This episode will help you clarify your business endgame, and whether you want a lifestyle business or a scale business.

It also introduces you to the concept of the Lifestyle Business Sweet Spot and how to optimise for the sweet spot intersection of profit, time and lifestyle.

It's CRITICAL to get this clear prior to building out your expertise-based business model and diving into the strategy. Doing this work will stop you from spends months and YEARS running in the wrong direction.

Links: 

• If you want the FULL Dream and Design experience, make sure to register at https://www.thecoursecartel.com/dream and get access to the Workbook, full video slides and accompanying transcripts. 
• Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Join the waitlist at http://www.thecoursecartel.com/waitlist

When You're Ready, Here's How We Can Help You:

Register for the FREE Masterclass to Discover the Back End Business Blueprint for Installing Operating Elegance into Your Expertise-Based Online Business. Register now for Free: https://thecoursecartel.com/operationalelegance

Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Enrol now: https://www.thecoursecartelacademy.com/lifestylebusinessschool

Welcome to Dream and Design - a free program dedicated to helping you to design - or re-design - a leveraged expertise-based online business to your version of the Lifestyle Business Sweet Spot.

This episode is an overview of the Dream and Design program, and why my mission is to help more current and aspiring online business owners avoid the trap of STARTING with strategy, and ending up with a misaligned business model bolting towards a business endgame they aren't even sure they want.

Links: 

• If you want the FULL Dream and Design experience, make sure to register at https://www.thecoursecartel.com/dream and get access to the Workbook, full video slides and accompanying transcripts. 
  
  
• Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Join the waitlist at https://www.thecoursecartel.com/waitlist

When You're Ready, Here's How We Can Help You:

Register for the FREE Masterclass to Discover the Back End Business Blueprint for Installing Operating Elegance into Your Expertise-Based Online Business. Register now for Free: https://thecoursecartel.com/operationalelegance

Join our program which hands you the COMPLETE Lifestyle Business Operating System for current and aspiring expertise-based business owners who want to build a leveraged lifestyle business. Enrol now: https://www.thecoursecartelacademy.com/lifestylebusinessschool

Let's talk about the power of compound interest in ALL areas of your life - and especially, for those seeking a freedom-based business that leverages and divorces their time from their value.

Compounding is a financial concept that involves earning returns not only on the initial (monetary) investment but also on the accumulated (monetary) interest or gains over time.

Example: Let's say you invest $10,000 today, and each year you earn 10% interest. 

In year one, your total earnings is $1,000 on your initial investment, for a total of $11,000. 

But by year TEN? Your original sum has compounded because each year, you have earned interest on not only the original $10,000 but ALSO on the 10% interest each year. 

Your investment has snowballed to $27,000(ish) and the MAJORITY of that is made up of the interest earned from the original investment. 

They say compounding is the eighth wonder of the world, and there's no wonder why. 

In today's podcast episode, we're applying the concept of compounding to each of the building blocks required for a wildly profitable, time leveraged online business, and how you can use it to create a genuinely freedom-based business (if you are willing to do the work up front).

SIDE NOTE -- Our Four Week Business Model Mini-Program kicks off TODAY! If you aren't registered yet, there is still time. We will be talking about concepts like this, and what it takes to build a freedom-based business that gives you time, freedom and happiness in spades (but that doesn't sugarcoat what it takes to get there). Sound like your jam?

Register here.

When you do, you'll get access to our free community too - where we can continue the conversation on this podcast!

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

PRE PS. Dream and Design - our 100% free (this one time) four week business model program for those who want to design or redesign a clear and compelling vision for an expertise-based online business that feels wildly aligned. We kick off NEXT WEEK on September 12th - register here, join the 1,500 already registered!


❌ Not all expertise-based businesses are built the same.

First, though, let me define what I mean by expert business: It's a leveraged expertise-based online business that can be defined broadly as a model in which you are packaging up your Intellectual Property into something leveraged and scalable.

They are, in my opinion, the MOST leveraged and profitable model on the internet.

Here's the disconnect, though. 

Not all expertise-based business models are built the SAME. 

And there are, sadly, too many people coming into the industry lured in by time, freedom and happiness who are unwittingly building a fatal flaw into their model from the outset - they are building the wrong model for THEM. 

When someone wants to move into online education, there are many ways that you can structure it. Getting this wrong for the TYPE of "expert" you are is a fatal flaw, and it is the reason that many people who COULD be making a living doing what they love end up exiting the industry because it doesn't work for them.

It's not that the model is broken, or that THEY are broken - it's that they built an unaligned model that was NEVER going to suit the type of "expert" they are in the first place. 

In today's podcast episode, I am sharing a simple framework to help you to know: 

1. Which TYPE of expert you are; and
2. Based on that, the model of expertise-based online business that is best suited to you. 

Let's get into it!

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

PRE PS. BIG NEWS! I'm launching my upcoming program for FREE (for now!)

It's called Dream and Design - it is for current and aspiring expertise-based online business owners who want to design or redesign a clear and compelling vision of an online business that achieves their version of the Lifestyle Business Sweet Spot.

Register here to take a step closer to YOUR Lifestyle Business Sweet Spot.

Let's get straight into it. 

A sustainable lifestyle business requires wild alignment.

Here's seven types of alignment to focus on to achieve just that:

Hint: We'll be covering most of these in Dream and Design (register here if you haven't yet!)

✔️ Business Model Alignment
✔️ Passion Alignment
✔️ Authority Alignment
✔️ Offer Alignment
✔️ Time Alignment
✔️ Endgame Alignment
✔️ Expectation Alignment
✔️ And MORE!

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

THE "YOU'RE NOT SUCCESSFUL IF YOU'RE NOT MAKING A MILLION DOLLARS IN TWO SECONDS" RHETORIC NEEDS TO STAAAAHP.

Like, right now. The comparison-itis on the online space is RIFE right now -- which is totally fine if it was a healthy comparison of someone a few steps ahead with a realistic backstory, giving an honest account of their business journey.

It's NOT fine, however, when we're all starting to hold ourselves up to an "ideal" of million dollar years, million dollar launches and million dollar offers in two seconds.

The Australian Consumer Commission has a word for this type of behaviour in real life:

It's called Misleading and Deceptive Conduct.

And, it's highly illegal.

And yet, it seems that online, the "rules" don't apply.

Business "backstories" get blurred, "success" timelines get smudged and revenue figures get "creatively inflated" in order to sell a formula for online business success; and usually, one that generously sugarcoats the work, effort, time and sacrifice required to create something great.

The result?

We're all drowning in a puddle of not-enoughness. Wondering why we aren't "there" yet, what's wrong with us and diminishing the value of the hard work and small, steadily compounding wins that are the building blocks to sustainable success.

It's time to be much more honest about the journey of online business.

And instead to focus on YOUR journey, and building a business and a life that feels good for you - brick, by brick, by brick.

It's not sexy to say that it takes time, but on the flip side I think having awareness of that actually helps in enjoying the journey somewhat.

In today's podcast episode, we are ditching the "make six figures in six seconds" goal and instead, I'm am sharing 5 not-money goals to focus on as you start or scale your expertise-based online business.

Let's go!


Side note? I have a very special FREE invitation for you 💌

If you'd like to see more of my journey, I'd love for you to join my broadcast channel on Instagram - BTS of a Business Model Pivot: Finding My Lifestyle Business Sweet Spot! To get all of the juicy, raw, behind the scenes intel, click here and join us.

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

Let's continue with our walk down memory lane.

If you haven't listened to or read part one of this series where I walked through my first and second year in business (including exactly how much revenue I made), you can do that HERE.

In today's podcast episode, we are recapping years two to five in business, and all of the challenges, wins and lessons along the way.

Let's go!

In part 2 of my business story, we discuss:
✔️ Year Two - 2019
✔️ Year Three - 2020
✔️ Year Four - 2021
✔️ Year Five - 2022

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com