Would you like to know what strategy Cat Skreiner used to double her best launch results? 

Cat Skreiner was already a successful course creator when she joined Launchpad in 2022, and had launched her flagship course multiple times before joining us. Cat explains the strategy she used to double her best launch results within months of starting Launchpad. 

Cat is an energetic business strategist and Human Design guide who works with heart-centred leaders and entrepreneurs seeking to embody their unique energetic design to achieve more ease, flow and abundance in their personal and professional lives. She has fused her 14+ years in digital marketing with Human Design to help her clients catapult their business success and drive impact in their business through the integration and embodiment of their unique energetic gifts. Cat shows her clients how exactly to create a more intentional business, one that is aligned with their design and that allows them to share your greatness with the world in a way that feels easy, fun and abundant. 

In today's podcast, we break down exactly what strategy she used!

Episode Summary:

[2:50] Cat's Career Pivot
[8:05] Hindsight is a Beautiful Thing
[14:35] The Beginnings of Cat's Human Design Journey
[18:55] Refining Cat's Signature Course
[26:25] How Launching Before and After Launchpad Differed
[31:34] Cat Explains Her Biggest Takeaways From Launching
[38:00] The Importance of Purpose
[42:29] Why Forcing Yourself To Do Something That Feels Wrong Won't Work
[51:40] Why Cat Found The Done-For-You Aspect of Launchpad Simplified Everything For Her

More About Our Guest, Cat Skreiner:
Follow Cat on Instagram: https://www.instagram.com/cat.skreiner/
Website: https://www.catskreiner.com/

Full show notes for this episode can be found at
https://thecoursecartel.com/154

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To sell a course, the right people need to see your offer. Period.

Without eyeballs, there aren’t sales.

Luckily, the process of GETTING eyeballs isn’t confined to a life spent slaving away on social media trying to build an audience.

Because at the end of the day? Audience and leads are actually two very different things.

Audience: A group of people to whom you deliver free content and thought leadership to.

Leads: A group of people who express interest in your offer.

An audience can help you generate leads, no doubt. But do you need a BIG audience to get the leads you need to sell your course? NUP.

In today’s podcast episode, we walk through how to structure a traffic and visibility plan to generate the number of leads you need to fill your course funnel.. with or without a big audience to start out with.

Here’s how to structure a plan of attack, to generate leads to sell your course, how it DIFFERS from audience.. and how it all works together;

1️⃣ Choose Your Selling System

2️⃣ Do the Math

3️⃣ Create Your Traffic and Visibility Plan

Full show notes for this episode can be found at
https://thecoursecartel.com/153

----------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

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Delivering a killer launch — you know, the ones you see online that feel flawlessly executed, that make you DROOL for whatever they’re selling and  have you WAITING for them to throw open their doors and offer you their course or program - is both art and science.

In reality? 

I liken launches like that to a beautifully serene swan.. gliding effortlessly across a lake, but underneath paddling like mad to bring it all together! The truth is, a great launch takes work, but once you have the system nailed?

You can roll it out again and again, automate to turn into an evergreen funnel, and ultimately use it to fuel the revenue for your online business for a profitable, sustainable online business for the long haul.

In today’s podcast episode, we are covering the third key pillar in a successful, profitable digital education business — a replicable, high converting selling system. Let’s go!

The process for doing this is the same regardless of whether you are live launching, or whether your offer is being sold inside of an evergreen funnel.

Here’s what it looks like:

✔️Priming during Pre-Pre Launch 
✔️Registration period during Pre Launch 
✔️Launch Event 
✔️Cart Open Period

Full show notes for this episode can be found at
https://thecoursecartel.com/152

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

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💣Truthbomb — the LAST THING YOUR FUTURE STUDENT NEEDS IS MORE INFORMATION.

“Say whhhaaaa?!”, I hear you say.

Yep, it’s true.

In case you haven’t noticed, it’s currently 2022 and we are SWAMPED with more information than we can poke a stick at. Literally, just about everything we could ever possibly want to know is just a Google search away (I actually feel for the people who used to do pub trivia in 2004 before access to a mobile phone, so that they could cheekily Google the answer to every question under the sun (cough not that you would do that, because that would be cheating)).

The secret to a rave-worthy digital course or program, therefore, is NOT more information.

The SECRET (drum roll please 🥁).. is transformation!

In today’s podcast episode, we break down the secret to creating an epic course or program that delivers a tantalising transformation in the most efficient way possible, step by step.

✔️ Articulate the Transformation
✔️ Define the Modules
✔️ Define the Lessons
✔️ Define the Learning Outcomes
✔️ Define the Delivery Method and Implementation Tools

Full show notes for this episode can be found at
https://thecoursecartel.com/151

----------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

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If you don’t have an offer that sells, you don’t have a business — you have a hobby. Full stop, end of story. Your offer is the most critically important element of your course business, and yet it is so often overlooked in favour of.. well, everything.

Although sliiiightly exaggerated, here are some of the things we see:

❌ “I’ll spend two months creating my course; and then start talking on social media about the number of modules and lessons and then wonder why no-one is buying”.

❌ “I’ll listen to my fave marketing podcast talking about the latest fancy funnel strategy and do THAT, because it must be my funnel that isn’t working”.

❌ “I’ll start investing in Facebook ads, that’ll fix the crickets chirping in my bank account!”.

No, no, no.. and just no.

A great course won’t fix an offer problem (which is so sad, because there are so many epic courses sitting on the shelf that aren’t selling for this very reason!)

A fancy sales strategy won’t fix an offer problem (if people don’t want what you’re putting out there, all of the emails in the world won’t save you).

And, a bucketload of new eyeballs CERTAINLY won’t fix an offer problem (there’s no use in 1000 people seeing your offer if they are the wrong people, it isn’t appealing and you’re not articulating the problem you’re solving).

In today’s podcast episode, we’re breaking down how to craft an irresistible offer that has your perfect fit student banging down your door.. and why it’s the MOST important thing to focus on in your business.

Here are four things to consider when crafting an irresistible offer that sells like hotcakes:

✔️ Market: a killer offer to the wrong market won’t sell.
✔️ Specific Result: the ability to articulate a specific result for your course or program is critical.
✔️ UVP: a crowded market isn’t a bad thing; in fact, it’s evidence of demand.
✔️ Value: notice that we didn’t say ‘price’. 

Full show notes for this episode can be found at
https://thecoursecartel.com/150

----------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Want to know how Sherrie achieved our highest EVER launch result in her first digital course launch?

Sherrie Storor holds the title for the highest conversion rate of any digital course that has been birthed through Launchpad. There are many qualities that are required to be a successful course creator, and boy does Sherrie embody them. Sherrie generously and authentically shares her experiences from the good, the bad and the unprepared in her course creation journey. 

Sherrie Storor is one of Australia’s most astute and experienced real estate experts. Proving to be one of the industry’s most in demand, she mentors, coaches and empowers agents to succeed without sacrifice. Sherrie is a respected speaker at renowned industry events including the Australian Real Estate Conference and the organiser of the Women in Real Estate Business Series, she shares insightful knowledge accumulated from almost two decades of extensive experience. She is also widely recognised by the media for her perceptive comments and practical advice she imparts via videos, podcasts, social media and in print.

In today's podcast episode, we delve into how our Launchpad client Sherrie Storor used her incredibly successful career and determination to achieve our highest EVER launch result in her digital course debut.

Episode Summary:

[3:08 min] All Things Sherrie.
[5:44 min] What Was the Catalyst For Wanting to Create a Flagship Course?
[9:46 min] The Beginning of Sherrie's Launchpad Journey.
[14:01 min] The Pitfalls and Triumphs of Sherrie's Webinar.
[21:33 min] Sherrie's Goals and Numbers for Her Webinar & Cart Open period and What She Would Do Differently Next Time.
[27:22 min] Launching is a Marathon Not A Sprint.
[28:58 min] The Impact Sherrie's Digital Course and Launchpad Has Had on Her Business.
[31:41 min] What Advice Would You Give Someone Who is Thinking About Joining Launchpad?


More About Our Guest, Sherrie Storor:

Follow Sherrie on Instagram:
https://www.instagram.com/sherriestoror/
Website: https://www.sherriestoror.com/milliondollaragent

Full show notes for this episode can be found at
https://thecoursecartel.com/149

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Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

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One thing I know for sure? That we’re all busy. Overwhelmed. Madly trying to maintain a business, often raise children, juggle a social life, fit in self care, work on our personal development, post on social, build our digital empire.. and, phew. It feels exhausting just talking about.

I’m no different. And yet, in the past month? I have onboarded two full time staff members in my business, onboarded 10 new clients, created 13 podcast episodes, created at least two social posts a week, run a business.. oh, and parented a needy toddler, given birth to a new baby girl, pumped breast milk every three hours around the clock, tended to a newborn throughout the night.. OH, and also moved out of our home, facilitated a new house build and signed a contract with our builder, oversaw the demolition of the house, found a new rental in an impossible market AND moved into a new home.

And, the clincher? I. Don’t. Feel. Overwhelmed.

I. Still. Got. Sh^#. Done.

And despite everyone who has watched the past couple of months unfold for me asking “ARE YOU GOING TO BE OKAY?”, I have been able to hand on heart respond.. I will! And, I am!

“BUT HOOOOOW?”, as my two year old would say.

Well, let me break down for you how I manage to get a LOT of sh$% done without it truly overwhelming me.. and maybe, how you can, too.

1. Do Things You Love 
2. Prepare 
3. Clear Focus Time in Your Diary
4. Prioritise 
5. Be Where You Are
6. Mind Your Mind 

Full show notes for this episode can be found at
https://thecoursecartel.com/148

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Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

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→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

“BUT I DON’T FEEL LIKE IT TODAY!!!” - Says everyone, always, when their motivation wanes.

But, what if we told you that being MORE motivated is the LAST thing you need when it comes to marketing your business?

There are so many moving elements when running a business, from balancing your books, business plans, hiring staff members, financial planning and paying bills. Yet we never use the phrases “I’m not in the mood”, “I don’t feel like showing up today” or “I will once I find the motivation” when it comes to these ‘critical’ business tasks.

So, why is it that these ‘excuses’ are commonly used (me included) when it comes to one of the most CRITICAL elements for your business’ long term sustainability - namely, your marketing?

In today’s podcast episode, I cover the difference between motivation and discipline and why I’ve stopped relying on motivation when it comes to all things marketing.

Here's what we cover:

✔️  What is the Difference Between Motivation and Discipline?
✔️  Why You Shouldn’t Rely on Motivation to Reach Your Business Goals.
✔️  How Do We Shift Marketing Back Into The Core Element Bucket?

Full show notes for this episode can be found at
https://thecoursecartel.com/147

---------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Want a quick $10k cash injection into your digital product business? Stuck on how to make it happen without a big, fancy launch? I hear you.

Sometimes, it can be hard to see the forest for the trees and objectively see the potential for more income sitting right in front of you! So, here are 13 lucky ideas for additional income to the tune of a few thousand dollars 💸 There’s nothing unlucky about these! 🐈‍⬛

1. Create a Paid to Grow Offer
2. Add an Order Bump to Your Existing Offer
3. Add an Upsell to Your Existing Offer
4. Run a Flash Sale
5. Offer 1:1
6. Do an Extended Payment Plan Promotion
7. Do an Australian Dollars Promotion
8. DM Five Warm Prospects
9. Send Physical Cards or Thank You Gifts to Previous Prospects 
10. Send an Email With an Offer 
11. Make an Offer to Your Existing Students
12. Implement a Referral Strategy
13. Implement a Renewal Strategy

Full show notes for this episode can be found at
https://thecoursecartel.com/146

---------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Worried about launching a digital product and hearing crickets? 🦗 Or perhaps you have launched in the past, and despite all of your hard work the outcome fell well below your expectations? The fear of launching-and-flopping is real, and it often holds us back from starting, or results in us ‘giving up’ far too soon.

In today’s podcast episode, we’re answering the question — “My launch flopped — now what?” head on. Let’s do this.

We will answer the following questions below:

✔️  Was The Launch ACTUALLY A Flop, Or Were My Expectations Misaligned?
✔️  Did The Launch Convert?
✔️  Did I Have Enough Traffic?
✔️  Was My Mindset Right?

Full show notes for this episode can be found at
https://thecoursecartel.com/145

---------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool