Ruben Rojas is a Colombian-American artist, fashion designer, podcaster, and activist. In 2013, he traded in his suit for a paint brush and began transforming blank walls into unique empowering messages that today are uplifting communities and challenging the public to create new dialogues. For Ruben, love isn’t a word but rather a way of life and a way to change the world. Through his ‘love’ artwork, Ruben encourages people to live through love actively, to participate in a ripple effect of positivity, and to love themselves and care for each other. Ruben’s ‘Life Through Love’ message started with his murals.

In our current climate of chaos, division, and uncertainty, his artwork is a supercritical reminder that love is a powerful verb; choosing to live through love can transcend labels, bring people together, and break down stigmas. From France to Florida to California, Ruben Rojas’ vibrant murals not only inspire viewers to dream hard, live in joy, and love big but they also beautify gray urban spaces. View his Most Popular LA Street Art & Sculptures.

Ruben’s work is also found in surprising places. Putting his philosophy of love to the test, he worked with inmates at Lancaster state prison in 2018 to create a Ruben Rojas-style mural with the message “Forgive/Forgiven.”

In 2018, Ruben was painting his “Love Yourself” mural in Sherman Oaks and realized his hand-written ‘love’ would have just as much impact printed on a t-shirt. After posting the mural and accompanying ‘love’ t-shirt, he ended up selling 100 shirts, sparking a pivot to start a mission-driven clothing brand and have been worn recently by talent including Paris Hilton, Snoop Dogg, Cedric the Entertainer, members of NFL’s LA Rams, and more.

In this episode, you'll hear about Ruben's journey in stepping out of his suit, and completely into his art that's deeply rooted in love. His story is just another reminder that taking the "non-traditional" career route can bring success and happiness, too.

Visit RubenRojas.com and follow on Instagram and Twitter. For all Hella Latin@ updates, follow @hellalatinopodcast on Instagram and connect on LinkedIn. More at odalysjasmine.com.

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