Recently one of my clients came to me looking for the magic bullet for success. Despite the success she has already found, she is still stuck under the belief that every successful person knows something that she doesn’t. That if she could just find that out, she would be successful and that she never could be without it. I’ve also been in this place, desperate to find the unifying factor for success that would make my future crystal clear, but the reality is, no such thing exists.

In today’s episode I want to address the myth of the magic bullet and the belief we internalise that we don’t have enough talent to generate the success we desire. When we don’t know something, our natural desire is to figure it out and solve the problem as soon as possible. In business this can mean constantly looking outward for a strategy. However, there is no one size fits all, our business is personal, and our strategy needs to be too. Business can’t be boiled down into a set checklist, but it doesn’t have to be convoluted and scary, you just need to anchor yourself in your own path.

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