Please meet Imogen (Immy) Lucas a.ka Sustainably Vegan. She is the founder of the Low Impact Movement in February 2018 because she felt tired of feeling guilty for not being 100% waste free.

Immy could feel the frustrations within her community and began to realise how excluded some people felt. Her activism has always been a little softer than others but Lucas truly believes this approach has allowed her work to be more accessible to those wishing to engage with this lifestyle.

Immy wanted more from the movements she was a part of and wondered why there wasn’t one that combined all the values we hold dear. Being plant based, low waste, minimalist and ethical, Immy wanted a movement that encompassed all of those values and merged them into one. This was the very reason she began social media activism in the first place.

Through the Low Impact Movement, Immy has been able to truly engage with likeminded people and build a community that cares about one another. This is the most fulfilling job I have ever had, and no doubt will ever have.

Our podcast goes into a bit of detail about her life, how she became vegan, the low impact movement, zero waste, and much more.

This is the program we talked about in the discussion LOOP https://www.unilever.com/news/news-and-features/Feature-article/2019/we-are-introducing-reusable-refillable-packaging-to-help-cut-waste.html

Presented by Robbie Lockie | Produced & Edited by Gareth Cobb

Follow and the growth of the Low Impact Movement below

https://lowimpactmovement.org

http://instagram.com/lowimpactmovement

https://www.instagram.com/sustainably_vegan

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