Trigger warning: Death is mentioned in this episode. 

With me today is the fantastic Stacey MacDonald, Communication Expert, Speaker, Writer, Storyteller, and Mom. Stacey has over 25 years of communication experience working with giants like JP Morgan, Coca Cola, and Disney, among many others. She is also the owner of The Modern Storyteller and Host of the P.S. Club.

Our conversation revolves around how Stacey's life changed when she found her husband dead in the living room, only 62 days after getting married. We talk about the grief stages she went through, her unfulfilling progress in the corporate world, and the moment she decided to stop being a widow to take a leap of faith and become an entrepreneur. 

What You Will Learn In This Episode:

- Who Stacey MaCdonald is and what storytelling means to her

- How she navigated her grief, and why she decided to make radical changes in her life

- Why transparency and authenticity is crucial when we talk to our audience

- What are the things we should focus on to deal with adversity

After losing her husband, Stacey took a massive promotion, a dream job 500 miles away. She ended up hating that job, but it made her realise that wasn't what she wanted for her life. Stacey decided she wouldn't be someone else's Communications Manager anymore. She would take a leap of faith and start doing what she loves - helping people tell their own stories. 

Resources:

- Stacey MacDonald website: https://themodernstoryteller.co.uk/ 

- Stacey MacDonald LinkedIn: https://www.linkedin.com/in/stacey-macdonald-430441174/ 

- The Modern Story Teller Instagram: https://www.instagram.com/the.modern.storyteller/ 

- Lisa Johnson's YouTube channel: https://www.youtube.com/channel/UCm_uN-tZgFC3_lSFifUZEXw 

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

My guest on the show today is Niki Kinsella, a Reiki master, yoga teacher, meditation coach, best-selling author of “The Feminine Energy Guide,” shamanic healer, QHEH teacher trainer, and intuitive tarot reader. Niki is a very spiritual person, whereas I'm much more down to the strategy side. However, what Niki says makes a lot of sense to me. She has a scientific approach to spirituality, and I believe it is what we can learn from others that matters, regardless of our beliefs or faith systems.  

In this episode, Niki talks about the traumatic childhood that led her to develop people-pleasing traits and become a bully-beacon. We go through her healing journey and her decision to dedicate her life to helping others. We also talk about the misconception about spirituality in the coaching business, narcissistic abuse, and much more.

What You Will Learn In This Episode:

- How Niki Kinsella empowers other people and helps them raise their self-awareness

- How Nikk turned into a people-pleaser and what challenges it brought into her life

- Why people who suffered abuse during their childhood tend to attract bullies to their lives

- How Niki's healing journey began and what made her decide to start helping others

One of Niki's work pillars is raising self-awareness. She believes that part of the healing process is to ask ourselves about what we want, what we like to do, what we love, and then do that. To Niki, big changes don't necessarily have to be big; they must feel big to us. 

Resources:

- Niki Kinsella website: https://nikikinsella.com/ 

- Niki Kinsella LinkedIn: https://www.linkedin.com/in/niki-kinsella-0713a3190/ 

- The Feminine Energy Guide Facebook group: https://www.facebook.com/groups/sacredspacegroup/ 

- Book: Nikki Kinsella - The Feminine Energy Guide: https://www.amazon.com/Feminine-Energy-Guide-SELF-REJECTION-self-discovery/ 

- Lisa Johnson's YouTube channel: https://www.youtube.com/channel/UCm_uN-tZgFC3_lSFifUZEXw 

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

Affiliate launches is a controversial topic. Some people believe there is something obscure about them, and at the same time there is this belief that they don't require a lot of work. None of this is true. Today I've decided to record another episode on affiliate launches to clarify some of the misconceptions around them, offer some examples of how we do them, and the benefits we can get from doing them correctly. 

What You Will Learn In This Episode:

- What precisely is an affiliate launch

- Why my first experience with affiliate launches didn't work

- The main three things we base our affiliate launches on and the impact we are already making in the industry

- The one thing we are still working on within our affiliate launches

- Three reasons why I believe affiliate launches are great

Aligning our affiliate launches with integrity caused a massive impact. We had great revenue in the first launch and it multiplied every time we launched again. Our strategy was so successful that I saw several colleagues copying what we did. Instead of getting mad, it has made me happy because I'm changing the industry through one of my core values. 

Resources:

- Affiliate Genius Masterclass https://go.lisajohnson.com/affiliate-masterclass 

- Selena Soo website: https://www.selenasoo.com/ 

Today's episode is special as I've decided to bring my rockstar Operations Manager, Zoe Dew. In this show, we will cover what an Operations Manager does, why you need them, and what it is like being one. In addition, we will break down the characteristics you should look for in an Operation Manager for your business and how to know if you really need one. 

What You Will Learn In This Episode:

- Who Zoe is, and what is her role in my company

- How Zoe decided to stop running her own business and start working with me

- What are the things every Operations Manager should have

- Why it is vital to find an Operations Manager who shares your core values

- Why it is crucial to find an Operations Manager who is strong and confident enough to challenge you

An Operations Manager is not something you'll need in the first years of your business. But once you are an established business and you really need one, you should look for an Operations Manager who is capable of solving issues the same way you would and, at the same time, someone who doesn't want to be in the spotlight. 

Resources:

- Lisa Johnson's YouTube channel: https://www.youtube.com/channel/UCm_uN-tZgFC3_lSFifUZEXw 

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

I've got many messages from the community asking me how I manage to be everywhere, do everything, and spend quality time with my family, so we will talk about time today. In this episode, we will differentiate being busy from being productive, we will discuss the dangers of comparing ourselves with others, and I will share a few tips to claw back some of our time. 

What You Will Learn In This Episode:

- Do we really have the same 24 hours that Beyonce has?

- The difference between being busy and being productive, and how can we use our time more efficiently

- Why comparing ourselves with other entrepreneurs is one of the worst things we can do

- How time blocking and batching can save us lots of precious hours

One of the trickiest parts of running a business is to be our own bosses. The reality is that a part of having a business is understanding that we might have to do things that are not fun to do in order to make money. In the future, we might be able to outsource those tasks to someone else, but at least initially, we'll have to do them whether we like it or not. 

Resources:

- Lisa Johnson's YouTube channel: https://www.youtube.com/channel/UCm_uN-tZgFC3_lSFifUZEXw 

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

Today, I'm joined by a dear friend and brilliant entrepreneur, Abigail Horne. She is the Founder and Company Owner of Authors & Co, Co-Founder and Business Strategist of Female Success Network, Company Director at The Lifestyle Guru Ltd, and Author of the bestselling book "Brand Yourself Bestseller."

In this episode, Abi helps us raise a controversial topic - boundaries. We will analyse why having more robust and better boundaries is key to having a successful business. We will share personal experiences and issues we had in our companies with boundaries, and explain what we mean when we say that the client is not always right. We also talk about the blackmailing mentality from some clients, and why the best thing to do is avoid "giving algorithms" to internet drama. 

What You Will Learn In This Episode:

- Why how we establish boundaries is intimately linked with our success in business

- What is the best way to deal with clients badmouthing us online

- Why the customer is not always right

- Is it true that the more we give to the client, the more they want?

- What are the strategic attacks on our business before a launch, and what is the best way to deal with them

When I started my business, every mean comment about me from a customer triggered me. With time, I've learned that people will say nasty things about me regardless of their experience of working with me, so there is no point worrying about it. That is one more reason why we must have our boundaries in place. We shouldn't be afraid of saying no to clients because of what they can say about us online - sometimes they will do it anyway. 

Resources:

- Abigail Horne website: https://www.authorsandco.pub 

- Book: Abigail Horne - Brand Yourself Bestseller: https://amzn.to/3hu216i 

- Connect with Abigail Horneon LinkedIn: https://www.linkedin.com/in/abigail-horne/ 

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

This episode is about the mindset change we must make to run our company. We will talk about how to start acting like a CEO rather than an entrepreneur. We will explore what I've changed, what I struggled with, and what worked really well after I abandoned the entrepreneurial approach of my business. We will look at what we need to change regarding our staff, investing in our company, strategy, boundaries, and much more.    

What You Will Learn In This Episode:

- The difference between seeing ourselves as the business and being the leader of that business

- How hiring people can liberate us and make our operations run smoothly and more efficiently

- Why changing who we are on social media is vital

- Why implementing boundaries is so hard yet so rewarding in the long run

When I started running my business, it felt like I was playing at having a business. It felt like a game because I was working things out along the way. The sensation of feeling like a fraud disappeared when I started making money, which made me feel like an entrepreneur. But then I realised that if I wanted to have a game-changing profitable business, an entrepreneur mindset wasn't enough. I needed a CEO mindset. 

Resources:

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

In today's episode, we will look at how a strategy day looks like in my business. We will talk about the importance of strategising our content and our company's entire operation, from what kind of products we will start or stop offering, to how big our staff should be to reach our goals. 

What You Will Learn In This Episode:

- Why having a strategy day is crucial to our business, and how it can help us reach our goals

- How often we should have a strategy day

- A step-by-step process to creating a productive strategy day

Many things do change when we have a strategy day. When we don't have it, we are just sitting there, going with the flow and hoping for the best. Strategising our next steps allows us to have clarity on what is working and what is not, and it is a helpful tool to set and track our goals. 

Resources:

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

This episode is about how to add affiliate money to our business. I’ll share how learning about affiliate money changed my business, my thoughts about it when I first heard of it, and what mistakes I made with it so you can avoid them. We will learn how affiliate links work, and I will also share quick tips on making the most out of affiliate marketing. 

What You Will Learn In This Episode:

-What it means to be an affiliate, and why it’s good our business

-The four ways in which we can benefit from being an affiliate

-The four things that can help us be a good affiliate

Being an affiliate is an excellent way of adding semi-passive income to your business. If it is done correctly, if you are an affiliate with a company aligned with your core values, it can benefit you with extra income and strengthen your brand. That is why it is vital to affiliate with people we like, know how they work, and trust. 

Resources:

- Active Campaigns: https://www.activecampaign.com/

- Dubsado: https://www.dubsado.com/ 

- Selena Soo website: https://www.selenasoo.com/ 

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

Today's episode is about how to work with our spouses without wanting a divorce. To help me answer this question, I brought Sam Johnson, my husband, as the first guest to the show. We talk about our experiences working together, what we discovered about ourselves and each other, and how we learned to identify and use our skills for the company's benefit. We also share some tips we believe are fundamental to make this business relationship work smoothly. 

What You Will Learn In This Episode:

- How our first experience working together worked out

- The things we did wrong when we started Lisa Johnson Consulting business, and what we learned from them

- Which details helped us manage to work in the same house and to see each other all-day

- How acknowledging and respecting your individual skills help you make your business relationship better

Working from home, something that became very common during the pandemic, requires discipline, among many other things. When we work from home in the same company as our spouse, being in separate rooms is crucial, because it increases the feeling of "being at work," creates a healthy space, and we avoid seeing each other's face 24/7, which is never a good idea. 

Resources:

- Book: Brian Tracy - Eat That Frog!: https://amzn.to/3mm1AhD 

- Sam Johnson Copywriting www.samjohnsoncopywriting.com

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist