In today's episode, we will learn how to deal with people treating us poorly online. I will share some of my experiences with cyberbullying, negative rumours spread about me and my business, trolls, and copyright infringements and how I reacted to them. 

What You Will Learn In This Episode:

- The truth nobody told me about the link between visibility and people being mean online

- What we can expect to hear or read about us online from competitors, students, and part of our audience

- Why learning about compassion changed the way I see online mean comments and cyberbullying

- What are the firefighter and protective parts, and how do they influence our behaviour

I've learned that people being mean to someone else don't feel good about themselves, and that someone copying someone else's content doesn't feel very confident about their own stuff. Approaching things that way was vital to changing how I react to negativity from haters, trolls, and bullies. 

Resources:

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

In this episode, we will talk about staying motivated when our business is not bringing money. We will understand why so many online entrepreneurs give up their business in the first year, and we will demystify the stories about having a big WHY as a guiding force in our business.

I will also share some tips to help us stay motivated when our business numbers are not as expected.

What You Will Learn In This Episode:

- Why only 5% of online entrepreneurs keep their businesses after one year

- The myth around the big WHY, and how it can be detrimental to our company

- Why comparing our business with others’ is not a good idea

- How consistency and patience can help us succeed with our business

There are a million ways of making a million dollars, hundreds of different and practical strategies to do it, and hundreds of people who can say it is true. However, the critical elements of any successful strategy are consistency, patience, and a healthy mindset. We must truly believe we can succeed, keep trying, and the money will come. 

Resources:

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

In today's episode, we will learn how to work out our passive income idea. We already went through the different types of passive incomes available to create.

Now, we will unravel how to make our one-to-many model, and I will showcase three different ways that will help us develop our passive or semi-passive income idea. 

What You Will Learn In This Episode:

- How we can use our expertise in a particular subject to create a one-to-many model

- Two common obstacles in creating a passive income idea

- Why generating competitors in our industry is good for us

- How we can use our past experience or our passion in the creation of our passive income idea

Being an expert doesn't mean knowing everything about a subject, just more than the average person. And although many people could be doing what we want to do, no one will do it the way we do it. All of us have unique expertise and talents, and we must exploit that when creting passive or semi-passive income streams. 

Resources:

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

In this episode, we will talk about how knowing our ideal client brings you money. I will share the story of how finding and focusing on my ideal client massively changed my wedding planning business. We will go through some common fears and misconceptions about niching down, and the correct way of doing it.

What You Will Learn In This Episode:

- How I found my ideal and transformed my wedding planning business

- The benefits of narrowing down who we want to work with

- What is the right way of niching down, and what questions we must ask ourselves

When we are picturing who our ideal client is, we need to think about the person we want to work with and the problem they have. We will then specialise in solving that particular issue, and that is what we will be known for. When it comes to differentiating ourselves from others online, pigeonholing ourselves will make us more money in the long run.

Resources:

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Email me at [email protected]  

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist

Today, we will learn how to be consistently visible in our business to increase profit. We will define what kind of content we need to put out there to make people come to us rather than chase them. We will learn how to use funnels, and I'll share four different ways we can use to attract more eyes to our content. 

What You Will Learn In This Episode:

- Why we must focus on creating quality content

- How we can use our funnels more efficiently

- The importance of consistency in our content creation, streaming, and outreach between launches

- How we can speak in front of other people's audiences 

As in many other aspects of our business, consistency is critical to enhancing our visibility. Flooding our audience's feed right before a launch will generate rejection. We can use plenty of tools instead to record or create content in advance to save time and concentrate our efforts. 

Resources:

- Eventbrite UK: https://www.eventbrite.co.uk/ 

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

In this episode, we will learn how to build an audience of people that buys from you consistently. We will talk about the benefits of having a loyal audience, the difference between a loyal and a regular audience, and what you can do to impact your audience and increase their loyalty. 

What You Will Learn In This Episode:

- What it means to have a loyal audience, and how they can help you grow your business

- How my audience helped me shift a situation that could have harmed my business

- The three things we can do to increase our audience's loyalty

If we don't have an audience, we don't have anyone to sell to. But although building an audience is not an easy or fast thing to do, if we do it properly, we will create a loyal audience which is way more valuable than a regular one. 

Resources: 

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

In today's episode, we will talk about making money doing something you love by exploiting your expertise. We will define what expertise is, and then we will examine the different ways of using our expertise to generate income streams. I will also share several examples of clients doing great in their businesses, teaching, talking, and writing about what they love to do. 

What You Will Learn In This Episode:

- What it means to be an expert in a subject, and how we can use that knowledge to make money

- How I realised there was a way of making money doing what I love

- What transferable skills are, and how we can use them to make money

- Why someone already doing what we want to do shouldn't stop us from doing it

I started my wedding planning business after finding a gap in the market of people who wanted cool weddings, but it didn't take long before I hated my job. Now I know that I was doing it backwards, because first we must identify what we love doing, and then figure out a way of monetising it. 

Resources: 

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

In this episode, we will discuss why your background doesn't have to determine your wealth. To understand this, we will analyse how our early experiences with money and childhood trauma shape our money mindset and our relationship with wealth. 

What You Will Learn In This Episode:

- What my money mindset and my opinion of wealthy people were growing up

- How our money mindset can block us from achieving our goals

- What is the proper way of using our money mindset to attract wealth

- The three things that helped me improve my money mindset

How we develop our money mindset is not directly related to how wealthy our family was when we were kids. Although people from rich families are more likely to accumulate wealth, childhood trauma can prevent them on the subconscious level from making money. If our money mindset is not in the right place, it can act as a limiting force for our company's growth and expansion. 

Resources:

- Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Song by Frank Turner - Peggy Sang The Blues: https://www.youtube.com/watch?v=fMwb7OwM6t4 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

Today, we will talk about how to make money without losing who you are. I will share my point of view on what I've experienced with some coaches' shady behaviours, and the bad reputation of the online industry in general.

We will also go through the three ways to run our business with integrity, aligned with our core values.

What You Will Learn In This Episode:

- Why the online industry felt uncomfortable for me at the beginning

- Why I've decided to avoid using sales techniques

- How I've chosen to stay in the industry to change how things are done

- Why doing business with integrity is the best way of doing business

- The three ways of running our business with integrity

Choosing to do business in alignment with your values, with integrity, without being pushy or too salesy, and giving real value to your customers might not be the quickest way of making money. However, that is how you'll develop a long term sustainable business. 

Resources: - Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist 

In this episode, we will talk about passive income, and how to earn more money working less time. We will start by demystifying the concept of passive income, and then I'll share some of my experiences creating passive income.

 I'll also share the CASSH framework, a system I've designed to generate passive income. 

What You Will Learn In This Episode:

- What passive income really means

- What are the best ways to generate passive income

- How I transitioned from trading time for money to creating passive income

- The five steps of the CASSH framework

When we exchange our time for money, even when that time is sold at a high price, we are operating in a business model that is not scalable. We have a limited number of hours to sell, and the chances of burning out are big. On the other hand, passive or semi-passive income are scalable and replicable business models; they require effort and hard work at the beginning, and then they become easier with time. 

Resources: - Download my FREE Launch Strategy Guide https://www.lisajohnson.com/launch 

- Visit my website https://www.lisajohnson.com/ 

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ 

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist