3/13/24 - Episode 128

Episode Summary

This podcast episode offers a comprehensive guide on creating simple yet effective videos for e-commerce content marketing, emphasizing the importance of video content in 2024. The host, a proponent of video marketing for every e-commerce store, demonstrates how to craft a video using Clip Champ, a free Microsoft software ideal for beginners due to its simplicity and intuitive interface. The episode details the process of creating a promotional video for an Airbnb cabin, starting from scripting to the final touches, utilizing features like text-to-speech for voiceovers and basic editing techniques to enhance visual assets. The host showcases how to effectively use transitions, background music, and motion effects to make static photos engaging, and introduces ways to incorporate text for additional information. The tutorial is designed to motivate e-commerce store owners to overcome hesitations about video production by demonstrating an accessible, easy-to-follow method that doesn't require advanced equipment or software, encouraging them to start incorporating video content into their marketing strategies.

SHOW LINKS

• The Video We Made - https://www.youtube.com/watch?v=kfTSHHiB-KE
• ClipChamp video editting software - https://clipchamp.com/en/

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-128-making-your-first-video

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