Geez, does Marisa Meltzer know how to get the wheels turning. We talk to her about her shiny new book This Is Big, which digs deep into dieting, wellness, feminism, body positivity, and the intersection of those topics—and also about friendship and snacks. Much to discuss, you see. But first! A truly odd (if entertaining) NYC campaign we didn't want you to miss.

The linkage:

If you somehow want more on the Billy Never Idles campaign, well, here you go.

Read Marisa's book, This Is Big: How the Founder of Weight Watchers Changed the World (and Me)! Do it!

Jean Nidetch's NYT obit from 2015—and the whole Overlooked No More obit project.

A wonderful article Marisa wrote a while back for Elle about diets + feminism.

We enthusiastically endorse Katie Sturino's Boob Sweat podcast. Marisa shouts-out this interview with CeCe Olisa in particular.

Let's talk about SNACKS real quick: Graham crackers (with cream cheese, covered in chocolate, or as part of an #indoorsmore situation), The Daily Crave smoked gouda lentil chips, and Tapatio Doritos.

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