Marketing Your Practice

In the bustling world of chiropractic care, capturing attention is the new currency of success. But how do you make your practice not just seen, but truly noticed in 2024? This episode is your guide to mastering the art of attention. We delve into ten innovative strategies that go beyond the conventional, helping you to stand out in a crowded market. From the power of authentic storytelling to leveraging the latest in technology, we cover a spectrum of tactics designed to grab and hold the attention of your potential patients. We'll also discuss the importance of attention in building lasting relationships and a strong community presence. Whether you're looking to refresh your marketing approach or seeking new ways to elevate your practice, this episode is packed with insights and actionable tips. Tune in to discover how you can buy and build attention effectively, turning your chiropractic practice into a standout success story in 2024.

Thanks for all you do. Keep saving lives!

Angus

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In today’s episode I delve into the crucial art of showing proof in chiropractic marketing. In this episode, I’ll unravel why sharing tangible proof of your practice's effectiveness is not just beneficial, but essential in today's competitive landscape. I’ll explore a variety of strategies beyond traditional testimonials to demonstrate the efficacy of your care.

Tune in to discover how to elevate your marketing strategy by convincingly showing proof, ultimately leading to increased patient trust and a thriving practice. Don't miss these practical tips and examples that can transform the way you market your chiropractic services!

Thanks for all you do. Keep saving lives!

Angus

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Join Angus Pyke on the "Marketing Your Practice Podcast" as he welcomes Eric Holtzclaw, a marketing maestro, for a dynamic discussion on revolutionizing chiropractic marketing. In this episode, we dive into:

• Effective Branding and Budgeting: Learn how to craft a compelling brand story and allocate your marketing budget for maximum impact.
• Patient Engagement and Marketing Patience: Explore the parallels between patient care and developing a patient marketing strategy.
• Content Strategy and Targeted Offers: Discover how to create engaging content and when to present targeted offers to attract your ideal patients.
• Holistic Marketing Approach: Eric shares his insights on aligning your marketing efforts with your business goals for sustainable growth.

Tune in for valuable tips and strategies that will help you elevate your chiropractic practice!

Thanks for all you do. Keep saving lives!

Angus

Links:

Website: https://ligerpartners.com/

Linkedin: https://www.linkedin.com/in/eholtzclaw

Twitter: https://twitter.com/LigerPartners

Facebook: https://www.facebook.com/YouNeedALiger/

Instagram: https://www.instagram.com/ligermarketing/

The Claw: https://podcasts.apple.com/us/podcast/the-claw/id1201943078

https://www.inc.com/author/eric-holtzclaw

Bio:

Eric V. Holtzclaw is a visionary and the “idea guy.” He is a serial entrepreneur, with nearly 30 years of experience, who has a knack for founding companies, sometimes unintentionally. His start-ups include one of the first profitable internet enterprises and a company that appeared on the Inc. 5000 fastest-growing list three years in a row. 

In 2018, Eric took the advice he usually gives other entrepreneurs
and formed the full-service marketing firm, Liger Partners, combining his three loves: business, technology, and people. At Liger, Eric is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. Liger Partners is recognized as a 2021 Best and Brightest Business to Work For in Atlanta and in the nation, an honor earned by the firm’s agility and ability to quickly pivot marketing efforts in response to COVID by leveraging technology and digital channels. 

Eric has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.” He’s also a host of The Claw podcast where he interviews business owners and entrepreneurs, allowing them to share their insights and expertise. Out of all the ideas he’s brought to life, Eric says his daughter is his greatest one. 

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As we step into 2024, it's time to revolutionise how you think about attracting new patients. In this  episode we delve into the three fundamental strategies that are reshaping patient acquisition in the chiropractic field.

1. Paid Advertising: We explore the dynamic world of paid ads, from social media campaigns to Google Ads, and discuss how to effectively use your budget to capture the attention of potential patients.
2. Content Creation: Dive into the power of content – from engaging social media posts to informative articles. Learn how to establish your authority and connect with your audience, even when you're not in the office.
3. Building Relationships: Discover the untapped potential in nurturing relationships, whether it's through patient referrals, community partnerships, or local events.

This episode isn't just about theories; it's packed with practical advice, real-world examples, and actionable tips to help you excel in at least two of these key areas. Whether you're a new practitioner or looking to expand your established clinic, "New Year, New Patients" is your guide to making 2024 a year of remarkable growth and success in your practice. Tune in to transform your approach and start attracting new patients today!

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this enlightening episode of Marketing your Practice podcast, we dive into the dynamic world of media buying with special guest Mary Ann Pruitt, CEO and President of Mosaic Media. Known for her savvy strategies and innovative approaches, Mary Ann sheds light on a topic that's increasingly crucial for chiropractors looking to elevate their practices.

Key Highlights:

• Demystifying Media Buying: Mary Ann breaks down the essentials of media buying, explaining its significance and how it can be a game-changer for chiropractic practices.
• The Evolution of Traditional Media for Chiropractors: Discover how the landscape of traditional media like TV and radio has transformed over the past two decades. Once seen as out of reach due to high costs, these platforms are now surprisingly accessible and affordable for chiropractors, offering new opportunities to expand their reach.
• The Shift from Facebook Ads: As Facebook advertising faces challenges, Mary Ann emphasizes the need for an omnichannel approach. She discusses why savvy chiropractors should look beyond single platforms to effectively engage with their audience.
• Budgeting and Expectations with Media Agencies: What should chiropractors expect when investing in media buying? Mary Ann provides practical advice on budgeting and setting realistic timelines for seeing results from a media buying agency.
• Case Study Insight: A highlight of the episode is Mary Ann's detailed case study of a health practice that achieved remarkable success. She reveals how they identified and leveraged their unique qualities, illustrating the impact of strategic media buying.

This episode is a treasure trove of insights for chiropractors looking to navigate the ever-evolving media landscape.

Thanks for all you do. Keep saving lives!

Angus

Links: 

Website: https://mosaic.agency

Linkedin: https://www.linkedin.com/in/maryann-pruitt/

Twitter: https://twitter.com/mediaMAPs

FaceBook: https://www.facebook.com/mosaic.agency

Bio

Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all thingsmedia strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country.

Her hard work and savvy strategy skills have led Mosaic to year-over- year growth, and has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media.

Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions and legal and professional services businesses along
with many others. She is passionate about passing on the experience that she has gained onto eager professionals looking for actionable marketing tips.

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In this episode, we delve into the art of creating connection content for chiropractors on social media. It’s more than just sharing knowledge; it's about forging a bond with your audience. We explore why it's crucial for your audience to connect with you personally before they can embrace chiropractic care. Discover how emotional connections can dramatically enhance your practice's appeal, paving the way for higher patient engagement and loyalty. We'll break down practical strategies for crafting content that resonates on a deeper level, balancing professional insights with personal touch. Tune in to learn how to transform your social media presence, making your practice not just a service, but a community where everyone feels at home.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode, we delve into the crucial role of commitment in the success of a chiropractic practice. Learn why steadfast dedication is key to overcoming challenges and achieving lasting growth. We'll explore practical strategies for enhancing commitment, share insights and provide actionable tips to strengthen your practice. Whether you're starting out or seeking to elevate your established practice, this episode is a valuable guide to harnessing the power of commitment for enduring success.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode of 'Rethinking Retention', I delve into the often-overlooked keys to building lasting relationships in chiropractic care. Moving beyond the conventional focus on the first patient visits, I uncover the real drivers of long-term patient retention. Join me as I challenge the status quo, share groundbreaking insights, and reveal practical strategies that transform everyday adjustments into a powerful tool for nurturing enduring patient connections.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode we'll guide you through a step-by-step process to craft a tailored, impactful marketing plan that resonates with your ideal patients and sets your practice apart.

We'll start by exploring how to define your target audience with precision, using our detailed persona method. Meet Tess, a fictional yet representative client, and learn how understanding her can revolutionise your marketing approach. We'll discuss innovative ways to connect with patients who are not just looking for chiropractic care, but who also share your practice's values and vision.

Delving into the world of community-based marketing, we'll share actionable tips on forming partnerships with local businesses, engaging in community events, and leveraging social media platforms like Instagram, where your potential patients are most active.

This episode isn't just about theory; it's packed with real-world examples, practical advice, and the latest trends in digital and community marketing. Whether you're looking to refine your existing marketing plan or build one from the ground up, this episode is your comprehensive guide to making 2024 a breakthrough year for your chiropractic practice.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode of the 'Marketing Your Practice Podcast,' I'm taking you on a we're diving into Stephen Covey's famous "7 Habits of Highly Effective People," but with a twist – it's all about chiropractic. I'll be chatting about how these tried-and-true habits can really shake things up in the way you approach patient care, manage your practice, and even how you grow personally. We're talking about everything from stepping up your game in being proactive to building those win-win relationships with your team and the folks in your community. Join me, and let's see how we can align what you do every day with what really matters to you. It's going to be a great chat, and I can't wait to share it with you.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.