Marketing Your Practice

In this episode, I dive deep into the marketing mishaps that are all too common in our field. I'm here to walk you through the top marketing mistakes that could be putting the brakes on your chiropractic practice's growth. From the fallacy that excellent clinical results should automatically lead to a full appointment book, to the risks of an unfocused marketing message, I'll guide you through recognising and rectifying these blunders. You'll get real-world examples, actionable advice, and yes, a few laughs along the way to keep things light. This episode isn't just about pointing out what's going wrong; it's about giving you the tools and insights to make it right. So tune in, and let's get your marketing dialled in for success.

Thanks for all you do. Keep saving lives!

Angus

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In this must-listen episode, we're diving into a topic that's silently sabotaging chiropractic practices everywhere: patient indifference. Ever had patients who just disappear, leaving you scratching your head and your practice on shaky ground? The key to solving this mystery often lies in how seen and heard your patients feel.

In this episode, I'll break down the game-changing strategy of regular re-exams—a tactic many of us overlook but can make a world of difference in patient retention and practice growth. I'll share the 8 common re-exam mistakes that might be holding you back and give you actionable tips to get on the right track.

If you're dealing with the stress of an unstable practice, unpredictable income, or a revolving door of patients, you won't want to miss this episode. Tune in to tackle the silent killer head-on and start building a community of loyal, satisfied patients.

Thanks for all you do. Keep saving lives!

Angus

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"Are you stuck in the endless loop of consuming content, courses, and webinars but not seeing any real change in your practice? It's time to break the cycle and step into your role as a creator. In this eye-opening episode, we delve into the neuroscience behind why we're so addicted to consumption and how billion-dollar companies are cashing in on this. We're also unpacking the real challenges that keep you stuck and offering actionable steps to overcome them. From understanding the role of dopamine to confronting the fear hiding behind your 'overwhelm,' this episode is a game-changer for any chiropractor looking to grow their practice. Tune in and start transforming from a consumer to a creator today!"

Thanks for all you do.

Keep saving lives!

Angus

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In this follow-up to episode 332, we continue our exploration of Robert Cialdini's Six Principles of Influence and Persuasion. Episode 333 focuses on the crucial elements of Consistency, Liking, and Social Proof. Learn how these principles can be ethically applied to enhance your chiropractic practice, deepen patient relationships, and build a trustworthy brand. Don't miss this essential guide to mastering the art of influence in your practice.

Thanks for all you do. Keep saving lives!

Angus

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In the first instalment of this two-part series, we delve into the nuanced world of influence and manipulation, particularly in the realm of chiropractic practice. What sets them apart? Simply put, influence creates a win-win scenario, while manipulation leads to a win-loss outcome. As a chiropractor, understanding this distinction is crucial for ethical and effective communication with your patients. In this episode, we explore three of Robert Cialdini's six pillars of influence—reciprocity, scarcity, and authority—and discuss practical ways to integrate these elements into both your in-person and online interactions. Tune in to discover how you can convey your health message genuinely and powerfully, without crossing ethical boundaries.

Thanks for all you do. Keep saving lives!

Angus

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In this enlightening episode of "Marketing Your Practice," we're joined by Dr. James Chestnut, a pioneer in evidence-based, lifestyle-centric healthcare. Dr. Chestnut delves into the critical role of scientific evidence in not only enhancing chiropractic care but also in marketing it effectively. From actionable tips on how to make your practice more evidence-based to strategies for community engagement, this episode is a treasure trove of insights for chiropractors looking to elevate their marketing game. Tune in to discover how you can build trust and confidence in your community by aligning your practice with the latest scientific research.

Thanks for all you do. Keep saving lives.

Angus

Links:

For the on-line seminars and to register for the upcoming live seminar in Australia, and for Innate Choice supplements: www.innatechoiceaustralia.com

To buy the 14 premises book: www.innatechoice.com

Bio:

Dr. Chestnut holds a Bachelor of Physical Education degree, a Master of Science degree in exercise physiology with a specialization in neuromuscular adaptation, is a Doctor of Chiropractic, and holds a post-graduate Certification in Evidence-Based Chiropractic and Lifestyle Protocols. Dr. Chestnut received numerous academic and athletic (rugby) scholarships and awards during his undergraduate and graduate studies.

After graduating as a Doctor of Chiropractic, Dr. Chestnut wrote a book entitled ‘The 14 Foundational Premises’ summarizing the neurophysiological and musculoskeletal effects of segmental motion unit dysfunction (vertebral subluxation complex) and the chiropractic adjustment that received an award of distinction from the International Chiropractors Association for its significant contribution to the scientific literature validating chiropractic. It is amongst the best-selling chiropractic books in history. Dr. Chestnut is also the author of 5 other books including his latest book on the indissoluble relationship between lifestyle, epigenetic expression, and health entitled, ‘Live Right for Your Species Type’. He also publishes a monthly Research Review where he summarizes, methodologically critiques, and explains the clinical relevance of peer-reviewed publications related to chiropractic practice.

Dr. Chestnut recently developed the Evidence-Based Chiropractic and Lifestyle Clinical Protocols which include evidence-based VSC/motion unit dysfunction centric spinal health exams, reports, and patient education; these protocols are in use in chiropractic offices around the world. Dr. Chestnut also developed, wrote the texts, and still teaches the Evidence-based Chiropractic and Lifestyle Provider post-graduate certification program accredited through the International Chiropractors Association (ICA). Dr. Chestnut also created the evidence-based Innate Choice® Essential Nutrient System™ (www.innatechoice.com) supplementation products and protocol which is also in use in chiropractic offices around the world.

Dr. Chestnut has received numerous awards for his professional achievements and for his texts, his program, and his lectures, including most recently the 2022 ICA Chiropractic Pioneer Award for his ‘Significant Lifetime Contribution Advancing the Field of Evidence-Based Chiropractic and Lifestyle. He presently holds the position of Chair of the International Chiropractors Association (ICA) Council on Evidence-Based Chiropractic and Lifestyle and is a member of the ICA Committee on Chiropractic Postgraduate Education. He is also on the Clinical Advisory Panel of the Australian Spinal Research Foundation and an Adjunct Professor at the Barcelona College of Chiropractic.

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In a recent episode, we touched upon the foundational steps of building a thriving community around your chiropractic practice. The essence? It starts with a clear mission and vision. Today, we're honoured to have Dr Tony Ebel with us, delving deeper into the intricacies of creating a resonant vision, mission, and the pivotal role of core values.

Dr Ebel shares invaluable insights from the 1000’s of chiropractors he’s worked with, emphasising the significance of keeping the vision and mission at the forefront of team operations. A common misconception among chiropractors, especially those new in practice or facing challenges, is viewing the development of a vision and mission as a 'luxury' or a future endeavour. However, as Dr Ebel points out, these foundational elements can be the very catalysts that drive practice success.

Whether you're just starting out, facing hurdles, or have been in the field for decades, this episode offers a fresh perspective on the power of purpose-driven chiropractic practice. Remember, it's "Not just about marketing, it’s about making a difference".

Thanks for all you do. Keep saving lives!

Angus

Links:

Website: www.premierwellnesschiro.com

Facebook: Premier.Wellness.Chiropractic

Instagram: drt.pxkidchiro

Bio:

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

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In this insightful episode, we're privileged to host Jenna Quentin of Adjust Your Media Inc., a maven who champions the cause of making chiropractic care accessible through the power of stories. Having transformed countless chiropractic practices with her savvy social media strategies and the Adjust Your Marketing Blueprint membership, Jenna's expertise stems not just from her vast content creation background, but also from the profound impact chiropractic care has had on her own family.

Here's a glimpse of what we delve into:

• Decoding the type of content that deeply resonates with patients and potential clients, given the intricate nuances of the chiropractic profession.
• A timely discussion: Are there specific days or hours that promise more engagement for chiropractors, especially in regions like the UK, Australia, and the USA?
• For those managing their social media in-house, Jenna shares invaluable tools and resources to streamline the process and enhance effectiveness.
• Measuring success is pivotal. Jenna elucidates how chiropractors can gauge the impact of their social media campaigns and calculate a tangible ROI.
• What's the golden balance between minimal and optimal when it comes to posting schedules?

For all this and more, tune in to this enriching episode.

Thanks for all you do. Keep saving lives.

Angus

Links:

For Done-For-You services and more: www.jennaquentin.com

To learn more about Adjust Your Marketing Blueprint: www.adjustyourmedia.com 

Instagram: https://www.instagram.com/adjustyourmedia 

Facebook group: https://www.facebook.com/groups/184312512951191 

Bio:

With Adjust Your Media Inc., Jenna Quentin helps chiropractors change more lives using the power of stories. She manages social media accounts and has a new membership, Adjust Your Marketing Blueprint. She also provides keynote talks and live training events.  

After years of creating content for websites, newspapers, businesses & magazines, she wanted to make chiropractic more accessible to other families, sharing the ADIO message of health with the world. This choice came from the personal benefits she and her family of 4 children experienced under chiropractic care.

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"Are you looking to elevate your chiropractic practice? Do you yearn for more than just transactions—perhaps a community? Tune in to this week's episode of 'Marketing Your Practice' as we explore how to 'Transform Your Practice: Create Community, Not Just Patients.'

In today's healthcare landscape, forming a community isn't just a feel-good bonus; it's a strategic necessity. We’ll break down why building a community is essential for practice growth, patient retention, and higher-quality referrals.

This is Part 1 of our in-depth discussion where we focus on strategies tailored for your existing patients. From clarifying your mission to hosting events that resonate with your community values, this episode provides actionable tips that will help you engage your patients on a deeper level.

Are you ready to create a community that not only enriches your practice but also adds incredible value to your patients' lives? Don't miss out on this episode; it's not just about marketing; it's about making a difference."

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

"Are you hustling hard but feel like you're just running in circles? In this eye-opening episode of 'Marketing Your Practice,' I explore a truth many chiropractors overlook: working harder isn't always the solution for practice growth. I dig deep into the historical roots that have glorified the 'hard work' mentality and examine its limitations, especially when it comes to income. But I don't stop there. I walk you through actionable steps to pivot from hard work to smart work. Learn how to audit your time, leverage the 'Who, Not How' philosophy, and master the art of delegation to work smarter, not harder.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.