MarTech Podcast ™ // Marketing + Technology = Business Growth

By I Hear EverythingBusiness Marketing Careers

MarTech Podcast ™ // Marketing + Technology = Business Growth episodes

May 18, 2020Standing out in a Cluttered Content Market -- Hope Horner // Lemonlight
Today we're going to discuss how to use content to stand out in the age of the coronavirus. Joining us is Hope Horner, the Founder and CEO of Lemonlight, which is an on demand video production company that offers brands and agencies access to high quality affordable video content nationwide. In part 1 of our conversation, we're going to discuss how to stand out in a cluttered content market. Show Notes
Connect With:
Hope Horner: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
19 min
May 17, 2020Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs & Clevenger
Today we rebroadcast our conversation with Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. In part 2 of our conversation, we are going to discuss how to use data to optimize direct response efforts. Show Notes
Connect With:
Ron Jacobs - Website // LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21 min
May 16, 2020Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs & Clevenger
Today we rebroadcast our conversation with Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. In part 1 of our conversation, Ron is going to tell us about the role direct marketing should play in your marketing mix. Show Notes
Connect With:
Ron Jacobs - Website // LinkedIn // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21 min
May 15, 2020An Entrepreneur's Guide to Professional Skill Development -- Anik Singal // Lurn, Inc.
Today we're going to discuss the systems used by a great entrepreneur to monetize multiple channels of marketing. Joining us is Anik Singal, the CEO at Lurn, which is a digital asset management and work management software company. In part 3 of our conversation, we're going to discuss professional skill development. Show Notes
Connect With:
Anik Singal: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16 min
May 14, 2020Creating 3,000 Attendee Webinars With a 10% Sales Conversion -- Anik Singal // Lurn, Inc.
Today we're going to discuss the systems used by a great entrepreneur to monetize multiple channels of marketing. Joining us is Anik Singal, the CEO at Lurn, which is a digital asset management and work management software company. In part 2 of our conversation, we're going to discuss a system for creating a 3000 attendee webinar with a 10% sales conversion rate. Show Notes
Connect With:
Anik Singal: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
17 min
May 13, 20205 Step Copywriting Formula Used to Sell $250 Million of Products -- Anik Singal // Lurn, Inc.
Today we're going to discuss the systems used by a great entrepreneur to monetize multiple channels of marketing. Joining us is Anik Singal, the CEO at Lurn, which is a digital asset management and work management software company. In part 1 of our conversation, we are going to talk about his five-step copywriting formula that he's used to sell $250 million of products. Show Notes
Connect With:
Anik Singal: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
27 min
May 12, 2020How Event Marketers Are Going Digital -- Marc Sirkin // Third Door Media
Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 2 of our conversation, we're going to discuss how the event marketing industry is transitioning to the digital world. Show Notes
Connect With:
Marc Sirkin: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
19 min
May 11, 2020How Covid-19 Impacted the MarTech Industry -- Marc Sirkin // Third Door Media
Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 1 of our conversation, we're going to discuss COVID-19's impact on the MarTech industry. Show Notes
Connect With:
Marc Sirkin: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21 min
May 10, 2020Career Day: From Art Curation to CRM Marketing Leadership // April Mullen -- Selligent Marketing Cloud
Today we rebroadcast our conversation with April Mullen, Director of Consumer-First Marketing Adoption at Selligent Marketing Cloud and an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis. In today's episode, we're going to learn more about the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Show Notes
Connect With:
April Mullen: Selligent Marketing Cloud // Women of Email // Twitter // Linkedin
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
38 min
May 09, 2020Career Day: From the Record Industry to a Female MarTech Exec -- Michelle Robbins
Today we rebroadcast our conversation with Michelle Robbins, a marketing technologist, analyst, data strategist, and software engineer. In today's episode, we're going to discuss the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Show Notes
Connect With:
Michelle Robbins - Linkedin // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
35 min

About MarTech Podcast ™ // Marketing + Technology = Business Growth

From the publisher's feed

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative…