MarTech Podcast ™ // Marketing + Technology = Business Growth

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MarTech Podcast ™ // Marketing + Technology = Business Growth episodes

April 28, 2020How Startup Founders Can Start Building Their Brand on a Limited Budget -- Kate Walling // Traction Hero
Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction Hero, which is a tech savvy marketing agency that solves high growth companies' most pressing marketing challenges. In part 2 of our conversation, we're going to discuss how startup founders can build their brands on a limited marketing budget. Show Notes
Connect With:
Kate Walling: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16 min
April 27, 2020The Biggest Trends in Social Media and Marketing That Will Impact Startups in 2020 -- Kate Walling // Traction Hero
Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction Hero, which is a tech savvy marketing agency that solves high growth companies' most pressing marketing challenges. In part 1 of our conversation, Kate is going to walk us through her thoughts about the biggest trends in social media marketing that will impact startups in 2020. Show Notes
Connect With:
Kate Walling: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16 min
April 26, 2020Marketing Research and Covid-19 -- Ed Nevraumont // Marketing BS
Today we're going to try something new and have a special guest host the MarTech podcast - Ed Nevraumont. He is a speaker and executive consultant that helps great companies grow beyond expectations. Ed is also an Author of the book 'Marketing BS' which he kindly came on the show to talk about a few months ago. In today's episode, we're going to discuss market research and how it's related to Covid-19 crisis. Show Notes
Connect With:
Edward Nevraumont: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
20 min
April 25, 2020The Boundaries for Fair Use of Location Data // Apu Kumar -- Location Data
Today we rebroadcast our conversation with Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. In part 2 of our conversation, Apu is going to tell us what device data marketers can access and how it can and should be used. Show Notes
Connect With:
Apu Kumar: Website // Linkedin // Twitter
The MarTech Podcast: Email // Linkedin // Twitter
Benjamin Shapiro: Website // Linkedin // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
22 min
April 24, 2020Applications of Device Location for Marketing // Apu Kumar -- Location Data
Today we rebroadcast our conversation with Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. In part 1 of our conversation, Apu is going to tell us what device data marketers can access and how it can and should be used. Show Notes
Connect With:
Apu Kumar: Website // Linkedin // Twitter
The MarTech Podcast: Email // Linkedin // Twitter
Benjamin Shapiro: Website // Linkedin // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
26 min
April 23, 2020Zeroing In On The Ideal Product Price Point -- Laura Troyani // PlanBeyond
Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which is a boutique marketing agency focused on research strategy and operations, specializing in working with startups and organizations launching new products. In part 2 of our conversation, we discuss how you can zero in on the ideal product price point. Show Notes
Connect With:
Laura Troyani: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
17 min
April 22, 2020Using Market Research To Nail Product & Business Positioning -- Laura Troyani // PlanBeyond
Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which is a boutique marketing agency focused on research strategy and operations, specializing in working with startups and organizations launching new products. In part 1 of our conversation, Laura is going to walk us through her views on using market research to nail product and business positioning. Show Notes
Connect With:
Laura Troyani: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
18 min
April 21, 2020A Marketers Guide to Becoming Technically Independent -- Clark Richey // Factgem
Today we're going to talk about the no code trend in marketing. Joining us is Clark Richey, the Chief Technology Officer at Factgem, which helps organizations develop a deeper understanding of their key business drivers and their associated relationships to power. In part 2 of our conversation, Clark is going to walk us through his guide to becoming technically independent. Show Notes
Connect With:
Clark Richey: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16 min
April 20, 2020Why Marketers Rely on Their IT Teams Too Much -- Clark Richey // Factgem
Today we're going to talk about the no code trend in marketing. Joining us is Clark Richey, the Chief Technology Officer at Factgem, which helps organizations develop a deeper understanding of their key business drivers and their associated relationships to power. In part 1 of our conversation, Clark is going to walk us through his views on why marketers rely on their ITteams too much. Show Notes
Connect With:
Clark Richey: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
19 min
April 19, 2020Integrated Digital Marketing Data into Offline Businesses // John Rougeux -- Skyfii
Today we rebroadcast our conversation with John Rougeux, the Vice President of Marketing at Skyfii, which is an emerging technology company that provides data analytics and marketing services to physical venues. In part 2 of our conversation, we discuss how digital marketing data is being integrated into offline businesses. Show Notes
Connect With:
John Rougeux : Website // Linkedin // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15 min

About MarTech Podcast ™ // Marketing + Technology = Business Growth

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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative…