MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

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MarTech Podcast ™ // Marketing + Technology = Business Growth episodes

  • Evaluating Programmatic vs. Paid Social Campaigns -- Brian Kroll // Adtaxi

    Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 3 of our conversation, we are going to talk about evaluating your programmatic versus social campaigns. Show Notes

    Connect With: 

    • Brian Kroll: Website // LinkedIn 
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    18 min
  • Using RTB to Optimize Programmatic Ad Campaign -- Brian Kroll // Adtaxi

    Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 2 of our conversation, we discuss using real-time bidding to optimize programmatic ad campaigns. Show Notes

    Connect With: 

    • Brian Kroll: Website // LinkedIn 
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    17 min
  • Understanding the Programmatic Advertising Landscape -- Brian Kroll // Adtaxi

    Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 1 of our conversation, we discuss understanding the programmatic advertising landscape. Show Notes

    Connect With:

    • Brian Kroll: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    17 min
  • Making the Most of a Podcast Guesting Appearance -- Jeremy Ryan Slate // Command Your Brand

    Today we rebroadcast our conversation with Jeremy Ryan Slate, Co-Founder and CEO at Command Your Brand Media, which is a podcast publicity agency that gets thought leaders on top-rated podcasts. Jeremy has an extensive background as a writer and public speaker, and he's also the host of Create Your Own Life Podcast. Today, Jeremy's going to discuss his agency's strategy for getting their customers onto top-tier podcasts and how they can make the most of that experience. Show Notes

    Connect With:

    • Jeremy Ryan Slate : Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    20 min
  • How to Get on Top-Tier Podcasts -- Jeremy Ryan Slate // Command Your Brand

    Today we rebroadcast our conversation with Jeremy Ryan Slate, who's Co-Founder and CEO at Command Your Brand Media, which is a podcast publicity agency that gets thought leaders on top-rated podcasts. Jeremy has an extensive background as a writer and public speaker, and he's also the host of Create Your Own Life Podcast. Today, Jeremy's going to talk us through his agency's strategy for getting their customers onto top-tier podcasts. Show Notes

    Connect With:

    • Jeremy Ryan Slate : Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    22 min
  • Crisis Marketing: WFH Tips and a Guide to Starting a Consulting Business

    Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 5 of our conversation, we are going to talk about some of the things that we've learned running our own independent businesses. Show Notes

    Connect With: 

    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    19 min
  • Crisis Marketing: Pivoting Your Marketing Strategies in the Wake of a Crisis

    Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 4, we discuss thinking about the long-term game. Show Notes

    Connect With: 

    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    14 min
  • Crisis Marketing: Rebuilding Operational Marketing Habits in the Wake of the Corona Virus

    Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 3 of our conversation, we discuss how we are setting and trying to execute our short term plans. Show Notes

    Connect With: 

    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    12 min
  • Crisis Marketing: The MarTech Pod Triage Playbook for Marketing in a Time of Crisis

    Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 2 of our conversation, we are going to discuss how we're triaging some of the problems created by the outbreak of the coronavirus. Show Notes

    Connect With: 

    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    18 min
  • Crisis Marketing: When We Realized COVID-19 Would Effect the Martech Podcast

    Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 1 of our conversation, we are going to discuss how we evaluated the issues that are happening around us and what the impact would be in our business. Show Notes

    Connect With: 

    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn //  Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    17 min

About MarTech Podcast ™ // Marketing + Technology = Business Growth

From the publisher's feed

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative…

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