MarTech Podcast ™ // Marketing + Technology = Business Growth

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss why marketing leaders will be using first and third party data to deliver experiences that are unique, valuable, and convenient to their users. Show Notes

Connect With: 

• Oisin Hurley: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss why the margin for error will continue to shrink for brands that aren't willing to adapt to new bars for delivery. Show Notes

Connect With:

• Oisin Hurley: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss how brands will focus more on drivers like real-time responsiveness, personalization, and targeted value over data consolidation. Show Notes

Connect With: 

• Oisin Hurley: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode we discuss how customer experiences will overtake price and product as a key brand differentiator. Show Notes

Connect With:

• Oisin Hurley: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our conversation with Kate Talbot, an Entrepreneur, Marketing Consultant, and the Author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. in today's episode, we're going to discuss how influencers are leveraging their audience to launch direct to consumer brands. Show Notes

Connect With: 

• Kate Talbot: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our conversation with Kate Talbot, an Entrepreneur, Marketing Consultant, and the Author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In today's episode, Kate is going to give us an overview of how she became an expert in Millennial marketing and talk about some of the key takeaways from her book. Show Notes

Connect With:

• Kate Talbot: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us today is a titan of modern marketing, Hiten Shah. Hiten is a serial entrepreneur and founder of marketing analytics, collaboration and visualization companies like KISSmetrics, Crazy Egg, and his current project, FYI, which is a tool that helps teams search and organize all of their documents in one place. In addition to his operating roles, Hiten is the creator of Quick Sprout marketing blog, The Startup Chat Podcast, and he's an advisor to over 50 startups. Show Notes

Connect with:

• Hiten Shah: Website  // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how big companies utilize their brand equity. Joining us is Allen Adamson, Co-Founder of Metaforce, which is a marketing agency comprised of an elite team of the industry's best talent with cross-platform experts in strategy, market planning, branding, digital performance, marketing, and production. In today's episode, we are going to talk about why the new iPhones should do just fine. Show Notes

Connect With: 

• Allen Adamson: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how big companies utilize their brand equity. Joining us is Allen Adamson, Co-Founder of Metaforce, which is a marketing agency comprised of an elite team of the industry's best talent with cross-platform experts in strategy, market planning, branding, digital performance, marketing, and production. In today's episode, Allen is going to talk us through why strong brand awareness won't help Uber and WeWork. Show Notes

Connect With:

• Allen Adamson: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for today's Ask Me Anything is Hailey Miller, who is an integrated marketing and community engagement expert and also the host of the 'How We'll Live' podcast. In today's episode, we are going to talk about growth strategies for her podcast. Show Notes

Connect With:

• Hailey Miller: LinkedIn // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.