MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is David Steinberg, the CEO of Zeta Global, which is a data powered marketing technology company that combines the scale of proprietary data with the science of artificial intelligence. Show Notes

Connect With:

• David Steinberg: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we are rebroadcasting our conversation with Mike Gunderson, the President of the creatively named direct mail service Gunderson Direct. Mike and his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In today's episode, Mike is going to walk us through some of the best practices in the direct mail industry and he will explain how his company evaluates their campaigns. Show Notes

Connect With: 

• Mike Gunderson: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we are rebroadcasting our conversation with Mike Gunderson, the President of the creatively named direct mail service Gunderson Direct. Mike and his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company. Show Notes

Connect With:

• Mike Gunderson: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. In today's episode, we discuss how to keep your community on your side. Show Notes

Connect With:

• Rachel MaKool: Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. In today's episode, we discuss how to drive community engagement. Show Notes

Connect With:

• Rachel MaKool: Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. In today's episode, we're going to discuss how to build your community from the ground up. Show Notes

Connect With:

• Rachel MaKool: Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. In today's episode, we discuss the infrastructure that brands need to build to support a scalable community. Show Notes

Connect With:

• Rachel MaKool: Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're rebroadcasting our conversation about one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. In today's episode, Rachel is going to tell us about the value of community and why it's relevant for companies large and small. Show Notes

Connect With:

• Rachel MaKool: Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we are rebroadcasting our conversation with Graham Hunter, the Founder of Groundworks Growth, a firm that is focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In today's episode, Graham is going to talk us through how he allocates his marketing budget between strategic, operational, and experimental channels, his process for creating marketing experiments and how he helps companies find the right marketing talent. Show Notes

Connect With: 

• Graham Hunter: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we are rebroadcasting our conversation with Graham Hunter, the Founder of Groundworks Growth, a firm that is focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In today's episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture. Show Notes

Connect With:

• Graham Hunter: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.