MarTech Podcast ™ // Marketing + Technology = Business Growth

This weekend we're rebroadcasting our conversation with Doug Bell, the VP of Marketing at Searchmetrics, which is the global leader in SEO marketing and analytics, SEO optimization, social and content marketing. In today's episode, Doug is going to walk us through how he's developed his customer segmentation at Searchmetrics and how he matches the right customers with the right products. Show Notes

Connect With:

• Doug Bell: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This weekend we're rebroadcasting our conversation with Doug Bell, the VP of Marketing at Searchmetrics, which is the global leader in SEO marketing and analytics, SEO optimization, social and content marketing. In today's episode Doug is going to tell us how he combined his previous experience and finance with an understanding of brand marketing. Show Notes

Connect With:

• Doug Bell: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We are 20 months into publishing content for the MarTech podcast and in today's episode we are going to recap all of our monthly updates for this year and we'll talk about shifting from paid to organic growth efforts. Show Notes

Connect With: 

• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 2 of our conversation, we are going to talk about tips for increasing Amazon revenue. Show Notes

Connect With: 

• Kiri Masters: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 1 of our conversation, we are going to discuss where Amazon should fit into your eCommerce strategy. Show Notes

Connect With:

• Kiri Masters: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the process to build and the value of a community on Facebook. Joining us is Christina Jandali, a Business Growth Strategist at Deliver Your Genius, which is her consultancy that helps aspiring entrepreneurs and small business owners find independence through building communities. In part 2 of our conversation, Christina is going to walk us through her playbook for launching and scaling one of those Facebook communities. Show Notes

Connect With:

• Christina Jandali: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the process to build and the value of a community on Facebook. Joining us is Christina Jandali, a Business Growth Strategist at Deliver Your Genius, which is her consultancy that helps aspiring entrepreneurs and small business owners find independence through building communities. In part 1 of our conversation, Christina is going to walk us through why building a community specifically on Facebook is a valuable marketing asset. Show Notes

Connect With:

• Christina Jandali: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for today's Ask Me Anything is Clay Kinnick, who is a Marketing and Business Development Coordinator at Heart Truth Distilling, which is Indiana's largest craft distilling company. In today's episode, we are addressing KPIs with his company's leadership. Show Notes

Connect With:

• Clay Kinnick: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan, which is one of the nation's leading independent public relations, public affairs advertising, and digital media agencies. In part 2 of our conversation, Helene is going to walk us through a case study for how she would advise the MarTech podcast on how to set up a programmatic advertising system. Show Notes

Connect With: 

• Helene Parker: Website // LinkedIn 
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan, which is one of the nation's leading independent public relations, public affairs advertising, and digital media agencies. In part 1 of our conversation, Helene is going to walk us through what programmatic advertising is and her view of the space. Show Notes

Connect With:

• Helene Parker: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.