MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're going to discuss the strategies behind developing new marketing channels. Joining us is Amine Bentahar, the Chief Digital Officer at Advantix Digital, which is a rapidly growing full service digital marketing agency with competency in web development, search engine optimization, paid search marketing, social media management and creative production services. In today's episode we discuss how to use TikTok as a marketing channel. Show Notes

Connect With:

• Amine Bentahar: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the strategies behind developing new marketing channels. Joining us is Amine Bentahar, the Chief Digital Officer at Advantix Digital, which is a rapidly growing full service digital marketing agency with competency in web development, search engine optimization, paid search marketing, social media management and creative production services. In part 1 of our conversation, Amine is going to tell us how he thinks about cultivating channels that don't have a lot of previous history and operators using them for marketing. Show Notes

Connect With:

• Amine Bentahar: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Schroder, Senior Manager of Marketing Data and Analytics at CallRail, talks about the strategy and tools you need to properly attribute your marketing efforts. If you don’t know where your sales are coming from, you’re unlikely to know where you should be making more investments. While tools like Bizible are out of the reach of a lot of SMBs, CallRail’s offerings are opening up many opportunities for marketers to understand multitouch attribution. Today, David discusses how CallRail’s recent product expansion helps marketers evaluate their marketing performance across online and offline channels. Show Notes

Connect With:

• David Schroeder: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss thinking holistically about how to drive more customers to convert on your website. Joining us is Chris Dayley, the owner of SmartCRO, which is a consultancy that helps customers increase revenue generated from their website through data-driven site designs. In part 2 of our conversation, we're going to talk about some of the biggest tips that he has for CRO and some of the tools that he recommends you use. Show Notes

Connect With:

• Chris Dayley: Website // LinkedIn // Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss thinking holistically about how to drive more customers to convert on your website. Joining us is Chris Dayley, the Owner of SmartCRO, which is a consultancy that helps customers increase revenue generated from their website through data-driven site designs. In part 1 of our conversation, we discuss crafting a value proposition that resonates with your traffic. Show Notes

Connect With:

• Chris Dayley: Website // LinkedIn // Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers - customer segmentation. Joining us is Tim Burke, the Co-Founder and CEO of Affinio, which is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data using machine learning. In part 2 of our conversation, we're going to talk about how to turn your data-driven customer segments into actual customers. Show Notes

Connect With: 

• Tim Burke: Website // LinkedIn // Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers: customer segmentation. Joining us is Tim Burke, Co-Founder and CEO at Affinio, which is an augmented analytics platform that surfaces deep consumer insights within any data set. In part 1 of our conversation, we talk about how marketers' access to data is changing the utility of customer segmentation. Show Notes

Connect With:

• Tim Burke: Website // LinkedIn // Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Doug Morneau, the CMO of Stein Gate, which is an agency with experience in designing online promotional strategies, web development, and optimizing SEO and PPC. Doug is also the host of the Real Marketing Real Fast podcast. Show Notes

Connect With:

• Doug Morneau: Website // LinkedIn // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to effectively market to the middle of your funnel. Joining us is Agnes Józwiak, a Brand and Communication Director at ClickMeeting, which is a browser based platform for hosting webinars and training sessions. In part 2 of our conversation, we are going to talk about how to make your webinars a success in terms of running an effective event and driving business results. Show Notes

Connect With:

• Agnes Józwiak: Website // LinkedIn // Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to effectively market to the middle of your funnel. Joining us is Agnes Józwiak, a Brand and Communication Director at ClickMeeting, which is a browser based platform for hosting webinars and training sessions. In part 1 of our conversation, Agnes is going to tell us how to brand and market a webinar. Show Notes

Connect With:

• Agnes Józwiak: Website // LinkedIn // Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.