MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels. In part 2 of our conversation, we're going to talk about how to effectively launch and evaluate your influencer marketing campaigns. Show Notes

Connect With: 

• Yuval Ben-Itzhak: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels. In part 1 of our conversation, we're going to talk about how to use technology to build an influencer list. Show Notes

Connect With:

• Yuval Ben-Itzhak: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is a modern kitchen company that marries substance with style by equipping, encouraging, and inspiring people to cook more frequently. In part 2 of our conversation, we're going to talk about how you can keep your post-launch momentum going. Show Notes

• Sierra Tishgart: Website // LinkedIn // Twitter 
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is a modern kitchen company that marries substance with style by equipping, encouraging, and inspiring people to cook more frequently. In part 1 of our conversation, Sierra is going to talk to us about how e-commerce brands should prepare for their product launches. Show Notes

Connect With:

• Sierra Tishgart: Website // LinkedIn // Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 2 of our conversation, we're going to talk about the secret to making compelling videos for advertising. Show Notes

Connect With: 

• Bob Regnerus: Website // LinkedIn // Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 1 of our conversation, Bob is going to tell us why video performs so well on Facebook and other ad platforms. Show Notes

Connect With:

• Bob Regnerus: Website // LinkedIn // Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for today's Ask Me Anything is JD Prater, who is an Evangelist at Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Today we are going to talk about the growth strategy for Quora's podcast. Show Notes

Connect With:

• JD Prater: LinkedIn // Twitter 
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search with Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. In today's episode we are going to talk about the future of voice search. Show Notes

Connect With:

• Courtney Cox Wakefield: Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search with Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. In today's episode we talk about how you can build an effective voice search strategy. Show Notes

Connect With:

• Courtney Cox Wakefield: Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search with Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. In today's episode we talk about how voice search is impacting SEO and the content marketing industry. Show Notes

Connect With:

• Courtney Cox Wakefield: Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.