MarTech Podcast ™ // Marketing + Technology = Business Growth

By I Hear EverythingBusiness Marketing Careers

MarTech Podcast ™ // Marketing + Technology = Business Growth episodes

July 31, 2019Crafting Marketing Messages That Resonate Across Platforms -- Katie Miserany // Worthwhile Digital
Today we discuss using content to make and create meaningful customer experiences. Joining us is Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie is going to tell us about her strategy for crafting a marketing message that resonates and translates across platforms. Show Notes
Connect With:
Katie Miserany: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
25 min
July 30, 2019Getting Through the Marketing Interview Gauntlet -- Julie Puckett // Blaze Search
Today we discuss what it takes to land a great job in marketing. Joining us is Julie Puckett, the Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 2 of our conversation, Julie is going to tell us us what it takes to land a great job in marketing. Show Notes
Connect With:
Julie Puckett: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
27 min
July 29, 2019Exec Recruiters Tips to Getting Your Resume Noticed -- Julie Puckett // Blaze Search
Today we discuss what it takes to land a great job in marketing with Julie Puckett, Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 1 of our conversation, Julie tells us about some of the common themes that she sees on marketing resumes that lead marketers to get interviews. Show Notes
Connect With:
Julie Puckett: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
32 min
July 26, 2019Fulbright Scholar Turned Social Impact Marketing Entrepreneur -- Dave Hanley // Tomorrow
Today we're going to learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Dave Hanley, who is the Founder and CEO at Tomorrow, which is an app that helps you organize your family's finances to make decisions for the future. Show Notes
Connect With:
Dave Hanley: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
30 min
July 25, 2019Strategies for Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension
Today we discuss how to maximize your marketing spend through retargeting. Joining us is Daniel Daines-Hutt, who is the founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 2 of our conversation, we discuss how you can optimize your retargeting campaigns. Show Notes
Connect With:
Daniel Daines-Hutt: Inbound Ascension // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
23 min
July 24, 2019How to Develop a Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension
Today we discuss how to maximize your marketing spend through retargeting. Joining us is Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 1 of our conversation, Daniel is going to tell us how he recommends you develop a retargeting audience. Show Notes
Connect With:
Daniel Daines-Hutt: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
38 min
July 23, 2019Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study)-- AJ Wilcox // B2Linked
Today we discuss using a social channel that is critical to building your business and your personal brand - LinkedIn. Joining us is AJ Wilcox, who is the founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 2 of our conversation, AJ Wilcox is going to tell us about optimizing and scaling your LinkedIn ad campaigns. Show Notes
Connect With:
AJ Wilcox: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
24 min
July 22, 2019Are Linkedin Organic or Paid Ads Better for Your Brand? -- Aj Wilcox // B2Linked
Today we discuss using a social channel that is critical to building your business and your personal brand: LinkedIn. Joining us is AJ Wilcox, Founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 1 of our conversation, AJ tells us how to evaluate if LinkedIn ads are right for your business. Show Notes
Connect With:
AJ Wilcox: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
28 min
July 19, 2019Optimizing Google Adwords campaigns for conversions -- Perry Marshall // Perry Marshall Associates
Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 2 of our conversation, Perry is going to tell us about some of the common misconceptions about how to optimize your AdWords campaigns. Show Notes
Connect With:
Perry Marshall: Website // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15 min
July 18, 2019Should You Prioritize Google Adwords Over Other Performance Marketing Channels -- Perry Marshall // Perry Marshall Associates
Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focused consultancy that has worked in over 300 industries. In part 1 of our conversation, Perry is going to tell us how brands should prioritize AdWords over other performance marketing channels. Show Notes
Connect With:
Perry Marshall: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
29 min

About MarTech Podcast ™ // Marketing + Technology = Business Growth

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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative…