MarTech Podcast ™ // Marketing + Technology = Business Growth

By I Hear EverythingBusiness Marketing Careers

MarTech Podcast ™ // Marketing + Technology = Business Growth episodes

July 17, 2019From IC of Sales at Dell to Mailchimp's VP of Product Marketing -- Darcy Kurtz // Mailchimp
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Darcy Kurtz, Vice President of Global Product Marketing at Mailchimp, a company that helps millions of customers find their audience, engage their customers, and build their brand. Show Notes
Connect With:
Darcy Kurtz: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
40 min
July 16, 2019From Janitorial Service to $10M MRR SEO Consultant -- Garrett Mehrguth // Directive Consulting
Today we're going to learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Garrett Mehrguth, who is the CEO of Directive Consulting, which is a B2B and enterprise search marketing agency. Show Notes
Connect With:
Garrett Mehrguth: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
31 min
July 15, 2019How CallRail solved the marketing attribution problem -- David Schroeder // CallRail
In today's Product Spotlight we're going to talk about the strategy and tools you need to properly attribute which of your marketing efforts are making waves for your business. Joining us is David Schroeder, Conversion Optimization Manager at CallRail, a company that's solving the problem of tracking and analytics for phone calls and web forms. Show Notes
Connect With:
David Schroeder: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21 min
July 12, 2019Content Marketing Week: Evaluating Your Content Performance -- Robert Rose // Content Marketing Institute
Welcome to Content Marketing Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content Advisory. Today, Robert talks us through the best practices for evaluating your content. Show Notes
Connect With:
Robert Rose: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
19 min
July 11, 2019Content Marketing Week: Effective Content Syndication -- Robert Rose // Content Marketing Institute
Welcome to Content Marketing Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content Advisory. Today, Robert is going to talk us through the best practices for syndicating your content. Show Notes
Connect With:
Robert Rose: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16 min
July 10, 2019Content Marketing Week: Leveraging Content Production Resources -- Robert Rose // Content Marketing Institute
Welcome to Content Marketing Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content Advisory. Today, Robert is going to tell us about leveraging content production resources.
Connect With:
Robert Rose - Linkedin // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21 min
July 09, 2019Content Marketing Week: Building a Logical Content Strategy -- Robert Rose // Content Marketing Institute
Welcome to Content Marketing Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content Advisory. Today, Robert is going to share his tips for developing an effective content strategy. Show Notes
Connect With:
Robert Rose: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21 min
July 08, 2019Content Marketing Week: The Content Marketing Landscape -- Robert Rose // Content Marketing Institute
Welcome to Content Marketing Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content Advisory. Today, we start the week by talking about the trends and growth in the content marketing landscape. Show Notes
Connect With:
Robert Rose: Website // Linkedin // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
20 min
July 05, 2019Marketing Playbook for Rebooting a FinTech Startup -- Jeremy Krantz // Fintrx
Today we discuss marketing in an industry that I am very unfamiliar with - Finance. Joining us is Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 2 of our conversation, Jeremy is going to share his digital marketing playbook and channel mix that he applies at Fintrx.
Connect With:
Jeremy Krantz - Linkedin
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
18 min
July 04, 2019FinTech Landscape & Marketing to Family Offices -- Jeremy Krantz // Fintrx
Today we discuss marketing in an industry that I am very unfamiliar with: Finance. Joining us is Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 1 of our conversation, Jeremy is going to talk us through the landscape of marketing in the Fintech space. Show Notes
Connect With:
Jeremy Krantz: Website // LinkedIn // Twitter
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
22 min

About MarTech Podcast ™ // Marketing + Technology = Business Growth

From the publisher's feed

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative…