MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. Prior to his current role leading LotaData, Apu has held both product management and business development roles at Cnet and HP and most recently he was the SVP of a gaming company called GamePop. Today, Apu is going to tell us what device data marketers can access and how it can and should be used. Show Notes

Connect With: 

• Apu Kumar: Website // Linkedin // Twitter
• The MarTech Podcast: Email // Linkedin // Twitter
• Benjamin Shapiro: Website // Linkedin // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we take a step back to see the big picture and how I think about my system for goal setting and evaluation, specifically as it relates to owning a small business. The end of the year is a really reflective time for me, and each year I sit down and review the personal goals and the career goals that I've set up for myself. I'm excited to share this special year's end update as we prepare for an incredible 2019 on The MarTech Podcast. Show Notes

Connect With: 

• The MarTech Podcast: Email // Linkedin // Twitter
• Benjamin Shapiro: Website // Linkedin // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

Welcome to day five of our deep dive into one of the fastest rising technologies that's impacting content marketers: voice search. Each day this week we're going to publish an episode that discusses what you need to know to build a voice-enabled marketing strategy. Joining us for Voice Search Week is Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. So far this week we've talked about the landscape of the voice search industry, how the major players are different and who's poised to win in this space, and how voice search is impacting SEO and Content Marketing industries. Today, we are going to talk about the future of voice search. Show Notes

Connect With: 

• Courtney Cox Wakefield: Website // Linkedin // Twitter
• The MarTech Podcast: Email // Linkedin // Twitter
• Benjamin Shapiro: Website // Linkedin // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

Welcome to day four of our deep dive into one of the fastest rising technologies that's impacting content marketers: voice search. Each day this week we're going to publish an episode that discusses what you need to know to build a voice-enabled marketing strategy. Joining us for Voice Search Week is Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. So far this week we've talked about the landscape of the voice search industry, how the major players are different and who's poised to win in this space, and how voice search is impacting SEO and Content Marketing industries. Now, we're going to talk specifically about how you can build an effective voice search strategy. Show Notes

Connect With: 

• Courtney Cox Wakefield: Website // Linkedin // Twitter
• The MarTech Podcast: Email // Linkedin // Twitter
• Benjamin Shapiro: Website // Linkedin // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

This week we're doing a deep dive into one of the fastest rising technologies that's impacting content marketers: voice search. Each day this week we're going to publish an episode that discusses what you need to know to build a voice-enabled marketing strategy. Joining us for Voice Search Week is Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. So far this week we've talked about the landscape of the voice search industry and how major industry players compete (and who's going to win), and today we're going to talk about how voice search is impacting SEO and the content marketing industry. Show Notes

Connect With: 

• Courtney Cox Wakefield: Website // Linkedin // Twitter
• The MarTech Podcast: Email // Linkedin // Twitter
• Benjamin Shapiro: Website // Linkedin // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

This week we're doing a deep dive into one of the fastest rising technologies that's impacting content marketers: voice search. Each day this week we're going to publish an episode that discusses what you need to know to build a voice-enabled marketing strategy. Joining us for Voice Search Week is Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. We began the week with a conversation about the current landscape of the voice search industry, and today we're going to focus on how the major players in the voice search industry are different and who's going to win. Show Notes

Connect With:

• Courtney Cox Wakefield: Website // Linkedin // Twitter
• The MarTech Podcast: Email // Linkedin // Twitter
• Benjamin Shapiro: Website // Linkedin // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

This week we're doing a deep dive into one of the fastest rising technologies that's impacting content marketers: voice search. Each day this week we're going to publish an episode that discusses what you need to know to build a voice-enabled marketing strategy. Joining us for Voice Search Week is Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. We start the week with a conversation about the current landscape of the voice search industry. Show Notes

Connect With:

• Courtney Cox Wakefield: Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

This is the final episode of our deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. So far this week we've talked about the value of community, the necessary infrastructure, and how to get your community built from the ground up and drive engagement. Today, we end with a discuss around how to keep your community on your side. Show Notes

Connect With:

• Rachel MaKool: Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

Today is the fourth episode of our deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. So far this week, Rachel and I have talked about the value of community, the infrastructure that brands need to get their community started, and how to build a community from the ground up. Today we discuss how to drive community engagement. Show Notes

Connect With:

• Rachel MaKool: Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

Today is the third episode of our deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. Prior to her role at GoDaddy, Rachel has been a leader in community growth and management for a couple of little startups you might have heard of called Ebay and Facebook. Today, we're going to discuss how to build your community from the ground up. Show Notes

Connect With:

• Rachel MaKool: Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.