MarTech Podcast ™ // Marketing + Technology = Business Growth

Sponsored By Knit. 

Today we discuss how emerging technologies and manufacturing companies based in China are marketing themselves for international expansion. Joining us is Francis Bea, Founder and Managing Director of Eleven International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies. Eleven International helps companies establish a presence in new markets through the use of PR, influencer marketing, video production, and brand development. In Part 1 of our conversation, Francis is going to tell us about how the cultural differences between the United States and China create common problems and how companies that are trying to expand across borders tackle them. Show Notes

Connect With:

• Francis Bea: Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we talk with Patrick Moran, who is a Global Head of Growth Marketing atSpotify. Tune in and learn about the skills that this great marketer accumulated throughout the various stops on his career. Prior to his current role at Spotify, Patrick held -house marketing roles at Yik Yak, TiVo, and Netflix.

Connect With:

• Patrick Moran: Spotify // Linkedin
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter
• Sponsor: Knit

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

This week we're diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies to help you get your Insta profile to drive business results. Joining us for Instagram Week is Colton Ballinger, who is Founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram. So far this week we've talked about the overall landscape of Instagram, how to think about the various content tools, how to create content that's going to resonate with your audience, and how to increase your visibility. To wrap up instagram week, today we're going to talk about how to prioritize organic paid and influencer campaigns on Instagram. Episode Show Notes

Connect with:

• Colton Bollinger: Website  // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

This week we're diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies to help you get your Insta profile to drive business results. Joining us for Instagram Week is Colton Ballinger, who is Founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram. So far this week we've talked about the overall landscape of Instagram, how to think about the various content tools, how to create content that resonates with your audience, and today we're going to talk about how to increase the visibility of your instagram content. Episode Show Notes

Connect with:

• Colton Bollinger: Website  // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

This week we're diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies to help you get your Insta profile to drive business results. Joining us for Instagram Week is Colton Ballinger, who is Founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram. So far this week we've talked about the overall landscape of Instagram and how to think about the various content publishing tools, and today we're going to focus our discussion on how to create instagram content that resonates with your audience. Episode Transcript

Connect with:

• Colton Bollinger: Website  // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

This week we're diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies to help you get your Insta profile to drive business results. Joining us for Instagram Week is Colton Ballinger, who is Founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram. Today we're going to talk about how to use the various content publishing tools available on IG. Episode Transcript

Connect with:

• Colton Bollinger: Website  // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

This week we're going to do a deep dive into one of the biggest and fastest growing channels for driving paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies that help your IG profile drive business results. Joining us is Colton Bollinger, who is the founder and CEO at Jumper Media, an agency of strategic thinkers, marketers, developers, and designers who bring thousands of targeted new followers that convert into paying customers via Instagram. In today's episode we start by discussing the current landscape of instagram. Episode Transcript

Connect with:

• Colton Bollinger: Website  // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us today is a titan of modern marketing, Hiten Shah. Hiten is a serial entrepreneur and founder of marketing analytics, collaboration and visualization companies like KISSmetrics, Crazy Egg, and his current project, FYI, which is a tool that helps teams search and organize all of their documents in one place. In addition to his operating roles, Hiten is the creator of Quick Sprout marketing blog, The Startup Chat Podcast, and he's an advisor to over 50 startups. Episode Transcript

Connect with:

• Hiten Shah: Website  // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. 

Today we continue our discussion on how to leverage influencers and reviews to boost the visibility and credibility of your brand. Joining us is Joe Sinkwitz, who is the co-founder and CEO at Intellifluence, which is a SAAS tool that helps brands discover the right influencers for their products, pitch them, and get honest reviews that turn into sales. Prior to launching Intellifluence, Joe worked at an SEO agency and a content marketplace, so he's got a wide set of experiences and we're excited to have him. Yesterday he walked us through the value of reviews and reputation management, and today he's going to describe how to use influencers to drive reviews and other valuable marketing assets. Episode Transcript

Connect with:

• Joe Sinkwitz: Website  // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit.

Today we discuss leveraging influencers and reviews to boost the visibility and credibility of your brand. Joining us is Joe Sinkwitz, Founder and CEO at Intellifluence, which is a SAAS tool that helps you discover the right influencers for your brand, pitch them, and get honest reviews that turn into sales. Joe has a wide set of experiences in SEO and creative digital solutions, and today he's going to walk us through his view of the importance of reviews and reputation management. Episode Transcript

Connect with:

• Joe Sinkwitz: Website  // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.